Covid-19 marketing campaigns: The good, the bad, and the unfortunate
Tomorrow People
NOVEMBER 6, 2020
SafeHands in collaboration with the World Health Organization (WHO), along with other hashtags, drove impressive activity growth. The challenge-based video-sharing app has seen huge growth: downloads rose by 18% in the week when many lockdowns began. Tiktok enjoyed a 27% increase in engagement on sponsored posts.
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