Stories that Sell

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5 Tips for Tweeting Your Customer Case Studies

Stories that Sell

Tagging posts with Twitter handles and hashtags helps Twitter users find posts relevant to them. In the examples above, these companies have used hashtags such as #Quakes (the featured customer), #SAFe (product name), #veterans (intended audience) and #MSIgnite (an event). In spreading the word about new content, marketers clearly see the value of social media. Package Tweets. Tag It.

Calling ALL Customer Reference Programs – Become Relentlessly Efficient

Stories that Sell

Some are obvious, some got re-tweeted and hashtagged to us from heaven. Normal. false. false. false. EN-US. X-NONE. X-NONE. A guest post by Jamie Diamond. Do you lead an intergalactic customer reference program for a Fortune 500 company, or maybe you’re the one-stop-shop, all things customer reference at a start-up? STOP DROP and ELIMINATE. THE PHONE - IT STILL WORKS. Still nothing.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics.

Are you #BreakingTheLaw by using Hashtags?

grow - Practical Marketing Solutions

The “pound sign” (#) has seen quite a resurgence in popularity the past few years, as people repurpose it as the omnipresent hashtag on social networks like Twitter and Facebook. Marketers and brands jumped on the hashtag train early (with some hilarious missteps ), using hashtags to run giveaways , facilitate Twitter chats or just get cheeky with brand audiences.

How to Use Hashtags on Twitter, Facebook & Instagram


A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram.

Facebook Launches Clickable Hashtags #Finally


Today, in a post on its news blog , Facebook announced it would finally be rolling out functional, clickable hashtags. Facebook also hints that hashtags are just the first of many features to come (such as trending hashtags and deeper insights) that aim to help users discover interesting discussions around public events, people, and topics on Facebook. Hallelujah (#NoSarcasm).

What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story

Modern B2B Marketing

Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? When done right, a hashtag is more than an add-on, or a way to listen in on consumer conversations. Hashtag Tested.

How to Use Hashtags on Twitter With #Confidence

Marketing Action

He particularly wanted to know what a hashtag is. So I started talking about how the pound symbol always precedes a hashtag and he interrupted: “They’re like tags, right?”. Hashtags are indeed like tags, and they’re used to identify the text they go along with. Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter.

BYOH – Build Your Own Hashtag

Haley Marketing

We all know what a hashtag is; the little pound sign that gathers a feed of other messages also incorporating the same hashtag. Boring #Overused #Hashtag And while this social media tool has overtaken current culture (see: Jimmy Fallon’s Hashtag Video and Couple Names their Firstborn “Hashtag” ), it actually is a valuable tool in marketing and content creation – when used correctly.

Tips and Tricks for Using Hashtags on Social Media Sites

Marketing Action

Hashtags have become an integral part of social media. If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. There are nine other networks that let you search and sort information by hashtags. Search by hashtag? Click on hashtags? Number of hashtags to use per update. No Hashtags for LinkedIn. Hashtags on Twitter.

A Simple Guide to Using Hashtags on Twitter [Infographic]


I have a love-hate relationship with hashtags on Twitter. Like when #people #hashtag #every #word #of #their #tweet. When used properly, though, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty. On the one hand, they''re a useful way to tie different conversations into one stream.

7 Silly Hashtag Mistakes No One Should Make


Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. 1) Your hashtags are too long and confusing. Social Media

How to Attract Talent With a Company Hashtag: 10 Inspiring Examples


Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. And what's a better way to make sense of social media noise than a well-branded hashtag? We live in the hashtag-driven society. Hashtags have the power to fuel marketing campaigns , address healthcare issues, and report breaking news. Intrigued? 1) Cisco.

Event Marketing Hashtags Done Right


Social media has brought many changes to the event planning industry, including the use of event hashtags for seminars and conferences. Many event planners, social media marketers and event staff know what a hashtag is. But they may not understand how to use hashtags and apply them correctly within their event marketing. Keep Hashtags Short & Sweet. Conclusion.

Put a Hashtag on It!

Vertical Response

Hashtags, those little yet powerful pound signs (#), are a common way of making a social media marketing campaign more effective. Several social media platforms actively use this small tool, including Twitter, Instagram, Pinterest, Tumblr and even Facebook now has jumped on the hashtag bandwagon. ” The following tips will have you hashtagging successfully in no time: 1.

The Hashtag That Could Tilt the Marketing Automation World

Content Standard

The post The Hashtag That Could Tilt the Marketing Automation World appeared first on The Content Standard by Skyword. I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. Lead Reports.

7 Hilarious Twitter Brand Hashtag Fails


We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags. The first hashtag was very specific: #meetthefarmers.

How to Know Which Hashtags to Use in Your Social Media Posts

Marketing Action

And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? Let’s take a look at the basics of hashtags and discuss best practices for using them wisely. Why picking the right hashtag is so important. This table shows how much a hashtag can increase of the chances of getting a retweet or a favorite.

Lessons for Your Brand from Facebook Live Video—As Told by Hashtags

Content Standard

Here’s a closer look at live video—through the lenses of the hashtags that embody the reasons for its success. It’s the hashtag that won’t go away—and with good reason. Another trendy hashtag is behind the undeniable appeal of live video is #FOMO (fear of missing out), and it’s strong with live video. nofilter. Unpredictable Content, Predictable Results.

Hashing Out Hashtags: What They Are & How to Use Them [Infographic]


What do overalls, Mariah Carey's Christmas album, and hashtags all have in common? While hashtags didn't rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.). And like most new things, hashtagging has left us with a ton of questions. You're not alone.

Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts

Social Media B2B

Stuffing tweets with high-traffic hashtags has been common practice since the advent of the hashtag in 2007. It was a case of hashtag stuffing gone horribly wrong. Hashtag stuffing has become such common practice that there are even tools that discover the best hashtags for your tweet. And 26% of social properties had better performance in posts with hashtags.

Interesting Infographics: What the #### are those social media hashtags all about?


That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Hashtags allow you to tag your posts with information indicating the area of interest associated with what you’re saying, which in turn lets people find your material when they’re searching for information on that topic. hashtags on a shared photo.

The Word Of The Year Is a #Hashtag

Marketing Action

In 2012, ADS members determined that “hashtag” was the word of the year. Hashtags continued to become more mainstream, and in 2014 they decided to add a new category: Most Notable Hashtag. Language scholars are paying attention to the innovative linguistic force of hashtags.” Hashtags are important to our culture. Ready to go beyond hashtags? The takeaway?

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Battles Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Nokia N8 Shipments Begin May 17, 2009 Ben Parr View Comments HOW TO: Get the Most Out of Twitter #Hashtags email share email share Do you like this story? One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. Another simple tip: give your hashtag context.

Converting Hashtags into #Trademarks

WindMill Networking

Media outlets have hinted that hashtags may soon be an outdated trend, but the public has not abandoned the ubiquitous organizer of social media posts. As a further testament to the importance of hashtags, brands are claiming ownership of them as intellectual property. Twitter | LinkedIn | Converting Hashtags into #Trademarks by Kyle-Beth Hilfer - Maximize Social Business. Kyle-Beth is a New York attorney with over 25 years experience in advertising, marketing, and intellectual property law. Hilfer graduated with honors from Yale College and Harvard Law School.

How to Filter Out Twitter Spammers When Following Trending Hashtags


If you''ve ever joined a hashtag conversation on Twitter during a popular conference, webinar, TV show, sporting event, etc., you''ve probably noticed that when the hashtag starts trending, the stream is infiltrated by spammers. Simply do a basic search on Twitter for your hashtag, and include negative matches in your search. WHAT DOES IT EVEN MEAN? Here''s how. Twitter

“The Twitter Hashtag is the New Neon Sign”

Blue Focus Marketing

Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. The Twitter protocol known as the “hashtag” (or # symbol), which marks keywords or topics in a user’s tweet, has been making waves in the Twittersphere. It may have come from humble roots, but these days the power behind the hashtag is enormous.

Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic]

WindMill Networking

Hashtags have become the new language of social. At one point Twitter was quoted as saying that 11% of … Continue Reading Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic] by Neal Schaffer - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. All opinions are 100% mine.

5 Highly Effective Hashtag Tracking Methods


Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. But when used correctly, hashtags can be one of the most effective ways to track your social media marketing. The post 5 Highly Effective Hashtag Tracking Methods appeared first on Opentopic. Brands & Marketers

The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands


Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. Having a designated hashtag for the show encourages viewers to interact with ABC and other fans of the show on social media.

The Importance of Hashtags on Instagram


Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. The hashtag, a number sign followed by a #word, #phrase, or #abbreviation, connects similar posts from different users all over the world and collects them in a single place. Place-specific hashtags, for instance, are incredibly useful.

Announcing Hashtag Support for Instagram, Twitter, and Facebook


Hashtags are loved by both – users and brands. Today, we are excited to announce the support for hashtags on multiple networks – Instagram, Twitter and Facebook. Hashtags have always played a critical role in content discovery and sharing for social media users and extending reach for social media marketers. What can you do with the content with hashtags?

5 Twitter Hashtag Analytical Tools and How to Leverage Them

WindMill Networking

The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You’ve probably even met people who speak in hashtags: “Going shopping, … Continue Reading. 5 Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. Author information. Tammy Kahn Fennell.

Social Media for Accountants: Likes, tweets and hashtags…Oh my!

Hinge Marketing

To many, the mysteries of building a social media network can be scary. So much so they avoid social media or discount it as frivolous and unnecessary. But, as we all know, squeezing our eyes shut won’t make the monsters go away. It is time we look social media squarely in the eye and accept that it has an important and powerful role in the way business is conducted today. That’s right.

Mapping and Effectively Using Twitter Hashtags for Business

Proteus B2B Marketing Blog

Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.].

Your Hashtag isn’t Just a Pound Sign, it’s a Lifeline.


What ensued that night (and well into the morning) was an excellent showcase of a brand that strategically, creatively, and successfully built an online community through a single hashtag. Always remember to build and promote a hashtag that is simple, recognizable, easy to remember, and will effectively tie into your overall campaign. or OITNB. philliplimfortarget. The kicker?

How to Pick Your Campaign Hashtag


Hashtags are continuously making their way across social media outlets, TV programs, and print ads. We know that hashtags add value to a marketing campaign. The real challenge is coming up with the right and most appropriate hashtag for your promotion. Anyone can slap a hashtag in a tweet, but if you want results and notable reach you need more than guesswork.