KoMarketing Associates

JULY 31, 2014

Analyze & Monitor Hashtags. Hashtag optimization is essential to a company’s Twitter strategy, especially those in the B2B space, as most businesses use them as a main source of finding tweets relevant to their industry. Hashtagify for hashtag research. Twitaholic. Suggested Tools. Check Competitive Engagement.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

KoMarketing Associates

MAY 21, 2013

Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time. How can you deliver that to them?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

NOVEMBER 2, 2017

These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks. Every week, we created a new poll and used a custom hashtag (#SEJSurveySays) so the series could be branded better and people knew what to look for.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

OCTOBER 19, 2017

Intel is very good at using hashtag campaigns to focus on specific themes. Other users have adopted the hashtag and now there are more than 320,000 posts on the topic. Like its parent company, Intel Software also often uses hashtag campaigns. #英特尔VR社区# ABB routinely uses a few hashtags to convey a professional brand image.

Profiling 120

Profiling Examples Enterprise Management B2B 120

KoMarketing Associates

NOVEMBER 3, 2015

Keyhole is another tool recommended to me by a colleague for finding hashtags. Keyhole does show you hashtags but it also shows the content around those hashtags, related hashtags, demographic information, top sites, and more. However, it turns out it does so much more! How does this help with keyword generation?

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

OCTOBER 9, 2012

How can I get them to engage with my photos – a contest, a hashtag, a trend? Create your own hashtag. Whether it’s your business’s name or a campaign-driven keyword, your own hashtag is a branding opportunity and way to monitor who’s interacting with your account and business. This is great PR if your pic gets picked!

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

KoMarketing Associates

JUNE 23, 2014

Utilizing hashtags can help you join industry-specific conversations happening across Twitter, according to Forbes magazine. Hashtags can also help you draw attention from people in your industry, as well as potential prospects. Mashable recommends coming up with a strategy for tweeting, as well as a way to measure your impact.

Twitter 120

Twitter Practices Best Practices Broadcasting 120

KoMarketing Associates

JULY 23, 2019

Social media is now a large component of many of these conferences and events, generally including a custom event hashtag that event goers use to keep up with what they need to know.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

OCTOBER 5, 2017

This could be a gift card giveaway by signing up for the email list through a connected tablet at the event, following the brand on social media for a free t-shirt, or having a custom hashtag that attendees can use to get into an exclusive after party or happy hour. Event Recaps. Many attendees and brands live tweet during the event.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

MAY 23, 2017

Use relevant hashtags to help spread interesting, useful and practical information across your community and beyond. B2B marketers should prepare for tradeshows by compiling a list of the attendees’ social media profiles (specifically Twitter), relevant hashtags, and social media updates (tweets) for pre, during and post show.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. to the masses. When looking at their stream, days or weeks often focus on a specific theme.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

OCTOBER 12, 2017

If you were unable to attend the show, check out the #StateofSearch hashtag where you’ll find presentations, conversations, and tweets from the show. If you’re like me, I suggest taking a few days to decompress and circle back with a plan early next week.

Lead Scoring 168

Lead Scoring Lead Ranking Conference Search Marketing 168

KoMarketing Associates

JANUARY 22, 2019

Are they using industry hashtags? What type of content are they posting? Third party, original content, or both? Who are they interacting with and how often? What type of visuals are they using? Are they covering industry events or participating in Twitter chats? How many followers do they have? The list goes on.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

DECEMBER 5, 2013

Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Events are jumping on the bandwagon, creating Twitter and Instagram hashtags for shows, and encouraging attendees to take photos to be featured on the event’s blog or social media pages. Headed to a show? Hold an Interview. So go ahead.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

JANUARY 29, 2019

Social media interactions – pay attention to the hashtags that drive the most engagement and always track retweets, shares, mentions, etc. Forum comments – look at forums like Quora to identify the questions people are asking within your industry (and how they are asking them). Create CTA Banners. Let’s go back to earlier in this post.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

DECEMBER 27, 2012

Heroes and Hashtags: How 9 Fictional Characters Would Use Twitter – Ed Hadley. link] com/socialmedia/heroes- hashtags-9-fictional- characters-twitter/. Anyone can write a post about digital marketing, but putting a creative/fun spin on the idea can make more of an impact on the reader. Neolane, The Cross-Channel Conversation.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JULY 14, 2016

It also allows you to download CSV files of top users, hashtags, keywords, and sentiment. This is a great aggregator tool for mention tracking, which saves time and makes the process simpler. To automate receiving these results, you can subscribe to the RSS feed of the results or send them via email. Cost: FREE. MuckRack’s Who Shared.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

DECEMBER 18, 2014

Or using a certain hashtag for a social media campaign? It also happens to be a productive way for your social team to monitor new followers. You can find the IFTTT recipe here (keep in mind you will need your organization’s Twitter credentials). Bonus: Running a Twitter chat? Push those using it on Twitter to a Google doc using IFTTT.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

JULY 20, 2016

Do hashtag searches for keywords relevant to your business, including brand names and your competition. Letters to the editor – While not likely to pan out ideas in large scale, letters written to the editor of your trade association, industry-focused magazines, and general business publications could surface some useful nuggets.

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

KoMarketing Associates

JUNE 7, 2018

Hashtag tools, such as Hashtagify. There are several tools available for finding keywords and key phrases users are searching for in your industry. Some of the top tools for researching are: Answer the Public. Ubersuggest. Paid search tools, like SEMrush, Moz, and Raven Tools. Word clouds.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

DECEMBER 11, 2018

The ad was well-received by listeners and even turned into a meme and a hashtag due to its uniqueness. Take MailChimp’s sponsorship of the Serial podcast , named as the 8th most popular podcast of all time, according to Podbay.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

JANUARY 26, 2016

Know the event hashtag and don’t be afraid to run a small targeted paid campaign. Test headlines, use of images, hashtags, and more. Social media is an amazing way to connect with conference attendees before, during, and after events. If you are sponsoring or exhibiting, it’s also a fantastic way to drive people to your booth.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

JANUARY 8, 2015

I love the fact that you can search Twitter and set up feeds for specific keywords, keyword phrases, or Hashtags. Twitter can be used for any number of things when it comes to business – customer service, brand awareness, content distribution, sales prospecting, etc. But Twitter can also be a great asset in content generation.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

AUGUST 27, 2019

Not only will they have a better eye to find content that is more in-depth and important to the industry, but they’ll also know the right hashtags and industry vocabulary to use in their messaging.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

AUGUST 29, 2012

Dive in : Join groups, keep up with #hashtag topics, and follow relevant accounts. Face-to-Face : Once you have established the Twitter bond, why not reach out even further? A B2B marketer can use their Twitter community to build real life relationships that go beyond the computer screen.

Twitter 120

Twitter B2B Marketing B2B Paid Search Agency 120

KoMarketing Associates

JANUARY 20, 2015

The company also uses branded hashtags like #HootsuiteLife as an essential element of their Instagram strategy, which is useful to organize and categorize images and videos. When first visiting the profile, you know just what to expect, thanks to its concise bio description, “A visual look inside your favorite social media management tool.”

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

JANUARY 22, 2015

Twitter Lists / Saved Hashtag Searches. Swayy for personalized content discovery. Buzzsumo for understanding the type of content that performs best. Google Drive / Old Fashion Spreadsheets. List Management. Buzzstream for communication management. TrackedContent or ChangeDetection for keeping track of web page updates and changes.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

JUNE 17, 2022

Consider using hashtags as well; these can increase your reach and help users find your content. . In addition to including an eye-catching image, Slack also included hashtags, tagged speakers at their live event, and included a clear CTA telling followers what to do next. . Include Strong Copy and CTA’s . Engage with Your Engagement.

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

AUGUST 9, 2018

Another way to reach your audience and to find the audience that matters – is hashtags. Hashtag use on Twitter allows brands to be seen by users outside of their own following. Below is a query of the hashtag “hashtag” (keeping it original).

Paid Content 158

Paid Content Twitter Ideal Customer Profiles Social Media 158

KoMarketing Associates

JULY 13, 2017

Under the category of interests , one can also see subcategories covering books, topics (identified by hashtags), places, applications, and music. Using Hashtags. Just like Twitter, hashtags are important for Weibo. A slight difference is that hashtag on Weibo is signified by “# #” instead of one #.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 7, 2017

Capitalize on that information by regularly tracking common hashtag and keyword searches across multiple platforms. Similarly, we can use Twitter’s native search to find industry chats, hashtags, and comments that include related terms or questions.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

JULY 24, 2014

Users can enter a keyword or hashtag in the query box and it’ll return a breakdown of influencers (based on retweets). When diving into a profile’s analysis, Twitalyzer’s interface shares some topics the profile commonly tweets about, hashtags they use, and a snapshot of the most recently shared content. Hashtagify.

Social Media 120

Social Media Buzz Tools Media 120

KoMarketing Associates

MARCH 15, 2018

These could include: Mentions of your company name with a hashtag. He uses the hashtag #semrush instead of tagging the username @semrush. This initiatives could include: Using an exclusive hashtag, like #AcmeatCMS, to track all tweets and social posts of what’s going on at the event. Product or name misspellings.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

KoMarketing Associates

JULY 1, 2016

For a complete look conference presentations, visit SlideShare and check out more of the tweets using hashtag #SEJSummit. With my lovely @komarketing ladies @Fassooo and @Wicked_Stacy at #SEJSummit pic.twitter.com/5EDwLZoESV. — Justina Logozzo (@Justina_Logozzo) June 23, 2016.

Search Marketing 123

Search Marketing Peer-to-peer Work Management Marketing Management 123

KoMarketing Associates

NOVEMBER 5, 2019

” This includes things like posting frequency/timing, type of content being shared, who they are interacting with and how, visual assets and imagery shared, hashtag usage, industry events participation, followers/following, etc.

Social Media 128

Social Media Social Marketing Marketing Strategy Marketing & Strategy 128

KoMarketing Associates

JANUARY 11, 2018

As you grow, you can focus more on the finer aspects of the social platform, such as including more hashtags and even doing live broadcasts. A few other areas to think about for Instagram best practices for B2B companies include hashtags, live video, and creating Stories. Hashtags are insanely popular on Instagram.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

KoMarketing Associates

AUGUST 20, 2015

Use Hashtagify to search on the best hashtags to reach your audience. or “How can I trick a person into signing a document that will give me control of his shares in a startup?”)). Ask a question on Quora. Keep tabs on trending topics on Twitter. Create a round-up post of the most shared posts socially.

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120