Using Hashtags as Strategic Objects
Buzz Marketing for Technology
FEBRUARY 27, 2013
Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics.
Are you #BreakingTheLaw by using Hashtags?
grow - Practical Marketing Solutions
OCTOBER 21, 2015
The “pound sign” (#) has seen quite a resurgence in popularity the past few years, as people repurpose it as the omnipresent hashtag on social networks like Twitter and Facebook. Marketers and brands jumped on the hashtag train early (with some hilarious missteps ), using hashtags to run giveaways , facilitate Twitter chats or just get cheeky with brand audiences.
How to successfully harness the hashtag
JUNE 30, 2015
Brush up on your hashtag know-how with these vital tips that even the biggest brands tend to forget…. The post How to successfully harness the hashtag appeared first on Connecting Element. Blog Facebook hashtags hashtag tips how to use hashtags Instagram hashtags social media Twitter hashtags
Top Hashtags Used By CMOs and CIOs
It's All About Revenue
JANUARY 12, 2016
Presenting the CMO Social Stat of the Month for December 2015 - Top Hashtags Used By CMOs & CIOs. She points specifically to the following hashtags: #mobile, #video, #security, #analytics, #cloud, #digital, #bigdata, #innovation and last but certainly not least: #leadership. CMO Corner
The History of Hashtags [Infographic]
DECEMBER 5, 2014
A lot''s happened since hashtags were first proposed on Twitter. It took two years for Twitter to fully embrace the hashtag, and it''s been a whirlwind of opportunity and embarrassment for both users and marketers ever since. Just look at this post on successes and failures from seven big brands'' Twitter hashtag campaigns to see what I mean. Social Meda Daily
BYOH – Build Your Own Hashtag
AUGUST 18, 2015
We all know what a hashtag is; the little pound sign that gathers a feed of other messages also incorporating the same hashtag. Boring #Overused #Hashtag And while this social media tool has overtaken current culture (see: Jimmy Fallon’s Hashtag Video and Couple Names their Firstborn “Hashtag” ), it actually is a valuable tool in marketing and content creation – when used correctly.
Tips and Tricks for Using Hashtags on Social Media Sites
FEBRUARY 3, 2015
Hashtags have become an integral part of social media. If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. There are nine other networks that let you search and sort information by hashtags. Search by hashtag? Click on hashtags? Number of hashtags to use per update. No Hashtags for LinkedIn. Hashtags on Twitter.
A Simple Guide to Using Hashtags on Twitter [Infographic]
APRIL 8, 2015
I have a love-hate relationship with hashtags on Twitter. Like when #people #hashtag #every #word #of #their #tweet. When used properly, though, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty. On the one hand, they''re a useful way to tie different conversations into one stream.
7 Silly Hashtag Mistakes No One Should Make
JULY 29, 2014
Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. Depending on what you find, you may need to revise your hashtag.
Event Marketing Hashtags Done Right
MAY 5, 2016
Social media has brought many changes to the event planning industry, including the use of event hashtags for seminars and conferences. Many event planners, social media marketers and event staff know what a hashtag is. But they may not understand how to use hashtags and apply them correctly within their event marketing. Keep Hashtags Short & Sweet. Conclusion.
Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
AUGUST 27, 2016
Here’s a closer look at live video—through the lenses of the hashtags that embody the reasons for its success. It’s the hashtag that won’t go away—and with good reason. Another trendy hashtag is behind the undeniable appeal of live video is #FOMO (fear of missing out), and it’s strong with live video. nofilter. Unpredictable Content, Predictable Results.
Put a Hashtag on It!
JUNE 17, 2013
Hashtags, those little yet powerful pound signs (#), are a common way of making a social media marketing campaign more effective. Several social media platforms actively use this small tool, including Twitter, Instagram, Pinterest, Tumblr and even Facebook now has jumped on the hashtag bandwagon. ” The following tips will have you hashtagging successfully in no time: 1.
7 Hilarious Twitter Brand Hashtag Fails
MARCH 12, 2015
We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags. The first hashtag was very specific: #meetthefarmers.
How to Know Which Hashtags to Use in Your Social Media Posts
JANUARY 21, 2015
And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? Let’s take a look at the basics of hashtags and discuss best practices for using them wisely. Why picking the right hashtag is so important. This table shows how much a hashtag can increase of the chances of getting a retweet or a favorite.
How to Use Hashtags on Twitter With #Confidence
JANUARY 29, 2015
He particularly wanted to know what a hashtag is. So I started talking about how the pound symbol always precedes a hashtag and he interrupted: “They’re like tags, right?”. Hashtags are indeed like tags, and they’re used to identify the text they go along with. Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter.
Converting Hashtags into #Trademarks
FEBRUARY 10, 2015
Media outlets have hinted that hashtags may soon be an outdated trend, but the public has not abandoned the ubiquitous organizer of social media posts. As a further testament to the importance of hashtags, brands are claiming ownership of them as intellectual property. Twitter | LinkedIn | Converting Hashtags into #Trademarks by Kyle-Beth Hilfer - Maximize Social Business. Kyle-Beth is a New York attorney with over 25 years experience in advertising, marketing, and intellectual property law. Hilfer graduated with honors from Yale College and Harvard Law School.
Hashing Out Hashtags: What They Are & How to Use Them [Infographic]
APRIL 29, 2015
What do overalls, Mariah Carey's Christmas album, and hashtags all have in common? While hashtags didn't rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.). And like most new things, hashtagging has left us with a ton of questions. You're not alone.
The Hashtag That Could Tilt the Marketing Automation World
SEPTEMBER 27, 2016
The post The Hashtag That Could Tilt the Marketing Automation World appeared first on The Content Standard by Skyword. I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. Lead Reports.
Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic]
NOVEMBER 20, 2013
Hashtags have become the new language of social. At one point Twitter was quoted as saying that 11% of … Continue Reading Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic] by Neal Schaffer - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. All opinions are 100% mine.
Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts
Social Media B2B
JULY 11, 2011
Stuffing tweets with high-traffic hashtags has been common practice since the advent of the hashtag in 2007. It was a case of hashtag stuffing gone horribly wrong. Hashtag stuffing has become such common practice that there are even tools that discover the best hashtags for your tweet. And 26% of social properties had better performance in posts with hashtags.
Interesting Infographics: What the #### are those social media hashtags all about?
FEBRUARY 27, 2015
That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Hashtags allow you to tag your posts with information indicating the area of interest associated with what you’re saying, which in turn lets people find your material when they’re searching for information on that topic. hashtags on a shared photo.
The Word Of The Year Is a #Hashtag
FEBRUARY 27, 2015
” In 2010, it was “app.” In 2010, the word of the decade was “google.” (And in 2008 the WOTY was “bailout”; in 2007 “subprime”; in 2006 “Plutoed”; in 2005 it was “truthiness” Read the whole list.). In 2012, ADS members determined that “hashtag” was the word of the year. Hashtags are important to our culture. The takeaway?
How to Filter Out Twitter Spammers When Following Trending Hashtags
APRIL 25, 2014
If you''ve ever joined a hashtag conversation on Twitter during a popular conference, webinar, TV show, sporting event, etc., you''ve probably noticed that when the hashtag starts trending, the stream is infiltrated by spammers. Simply do a basic search on Twitter for your hashtag, and include negative matches in your search. WHAT DOES IT EVEN MEAN? Here''s how. Twitter
5 Twitter Hashtag Analytical Tools and How to Leverage Them
AUGUST 29, 2014
The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You’ve probably even met people who speak in hashtags: “Going shopping, … Continue Reading. Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. Author information. Tammy Kahn Fennell.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Battles Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Nokia N8 Shipments Begin May 17, 2009 Ben Parr View Comments HOW TO: Get the Most Out of Twitter #Hashtags email share email share Do you like this story? One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“# ) at the start to identify it. Another simple tip: give your hashtag context.
“The Twitter Hashtag is the New Neon Sign”
Blue Focus Marketing
APRIL 10, 2012
Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. The Twitter protocol known as the “hashtag” (or # symbol), which marks keywords or topics in a user’s tweet, has been making waves in the Twittersphere. It may have come from humble roots, but these days the power behind the hashtag is enormous.
The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
MAY 23, 2014
Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. Having a designated hashtag for the show encourages viewers to interact with ABC and other fans of the show on social media.
The Importance of Hashtags on Instagram
MARCH 23, 2015
Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. The hashtag, a number sign followed by a #word, #phrase, or #abbreviation, connects similar posts from different users all over the world and collects them in a single place. Place-specific hashtags, for instance, are incredibly useful.
Announcing Hashtag Support for Instagram, Twitter, and Facebook
JULY 12, 2013
Hashtags are loved by both – users and brands. Today, we are excited to announce the support for hashtags on multiple networks – Instagram, Twitter and Facebook. Hashtags have always played a critical role in content discovery and sharing for social media users and extending reach for social media marketers. What can you do with the content with hashtags?
Social Media for Accountants: Likes, tweets and hashtags…Oh my!
APRIL 6, 2016
To many, the mysteries of building a social media network can be scary. So much so they avoid social media or discount it as frivolous and unnecessary. But, as we all know, squeezing our eyes shut won’t make the monsters go away. It is time we look social media squarely in the eye and accept that it has an important and powerful role in the way business is conducted today. That’s right.
Mapping and Effectively Using Twitter Hashtags for Business
Proteus B2B Marketing Blog
SEPTEMBER 21, 2010
Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.].
Your Hashtag isn’t Just a Pound Sign, it’s a Lifeline.
SEPTEMBER 16, 2013
What ensued that night (and well into the morning) was an excellent showcase of a brand that strategically, creatively, and successfully built an online community through a single hashtag. Always remember to build and promote a hashtag that is simple, recognizable, easy to remember, and will effectively tie into your overall campaign. OITNB. philliplimfortarget. Post by Target Style.
How to Pick Your Campaign Hashtag
JUNE 13, 2016
Hashtags are continuously making their way across social media outlets, TV programs, and print ads. We know that hashtags add value to a marketing campaign. The real challenge is coming up with the right and most appropriate hashtag for your promotion. Anyone can slap a hashtag in a tweet, but if you want results and notable reach you need more than guesswork.
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
The hashtag allows buyers to place products found on Twitter into their Amazon shopping carts without ever leaving the comfort and fun of their Twitter page. Once the accounts are linked, all you need to do is reply to any tweet that links to an Amazon product with the hashtag phrase: #AmazonCart. This post originally appeared on the Ecommerce section of Inbound Hub. How It Works.
Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
JUNE 16, 2013
Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Facebook announced this week that it will be rolling out a hashtag feature to all of its users. Facebook users will be able to click on hashtags and find hashtags that are trending, but we expect more functionalities to be announced soon. Learn more about Facebook hashtags at Mashable.
Twitter Writing 101: RTs, Hashtags and More
OCTOBER 24, 2012
Hashtags. Mind your hashtags! Your brand probably has a handful of hashtags that are relevant and specific to your ideal followers. There are a few different ways to approach your hashtag hunt. First you could try following hashtags that your competitors and followers are using to see their relevance and importance. Writing for Twitter, even a LOL cat can do it!
How to Use Hashtags on Twitter: A Simple Guide for Marketers
APRIL 24, 2012
Every time we host live webinars (and as this long list suggests , that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is a hashtag? Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags. What does a hashtag do? So, if Twitter users who are not otherwise connected talk about the same topic using a specific hashtag, their tweets will appear in the same stream. What is it? wd0BDe.
APRIL 21, 2016
To begin at the beginning: On this #GetToKnowYourCustomersDay hashtag holiday, what are you doing to get to know your customers? What’s a hashtag holiday, you may ask? She said, “Forget the ‘Hallmark holiday’ – we live in the world of hashtag holidays.” First, you need to be listening to your customers the entire year, not just on one hashtag holiday. But they are.
Social Media: Why Aren't You Using Hashtags? - #MarketingTechMin
MARCH 22, 2013
Hashtags seem to be popping up everywhere these days (even in the title of this video!). SMBs don't seem to understand the enormous value of using simple hashtags to create mini-campaigns surrounding their products and services. This week, Jacey and Spencer discuss why businesses need to be taking advantage of the "hashtag" and offer some tips for creating one of your own.
6 Steps to Creating a Successful Instagram Marketing Strategy
NOVEMBER 1, 2016
Use Relevant Hashtags. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Hashtags allow your Instagram posts to be seen by more people and to gain new followers and potential customers. Following trending hashtags will help you engage with your audience by joining relevant conversations. Guest post by Jill Phillips.