Convince & Convert

JULY 17, 2015

By now, I’ve (hopefully) convinced you to consider different verticals for your affiliate program. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. For instance, we have one retail client with approximately one-third of its traffic coming from vertical affiliates.

Verticals 155

Verticals Blogger Conference Custom Publishing 155

SmartBug Media

MAY 24, 2021

It’s a goal that meets the following guidelines: Specific: Make sure your goals are precise and align with the greater company goals. One of the hottest trends for SaaS companies in 2021 is incorporating a vertical focus. A vertical focus is much different—it is persona-based and product-specific. goals should follow suit.

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

DAGMAR Marketing

DECEMBER 28, 2023

For starters, in March of 2023, one of the latest new Google Local Services Ads updates to occur was when it introduced five new industry verticals. Then, a few months later, Google updated photo guidelines for LSAs and announced that it was in the process of launching an improved version of its image-reviewing process for LSAs.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Vidyard

MARCH 15, 2021

Video Created for the Industry or Vertical 2. Personalization technology can also be applied to videos that are customized not to an individual recipient but rather to a group, such as a company, industry, or vertical. Learn more in the technical guidelines for traditionally personalized videos. Contents 1. One-to-One Video 1.1.2

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Anyword

AUGUST 25, 2022

These verticals have historically been more geared toward search engine optimization rather than simply the human experience. Perfectly optimized content uses Google’s SEO best practices as guidelines and reflects the proper balance of valuable, educational content and popular keywords. Why these areas?

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Martech

NOVEMBER 30, 2021

Use the following questions as a guideline to determine the answers. Or do you want to expand into a new segment, territory or vertical market? Have we identified our ABM goals? Implementing an ABM strategy can provide many benefits to the organization – but you first need to understand what you want to achieve.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management ABM 116

BOP Design

JUNE 24, 2020

The dark motif resonates well with law enforcement and military decision-makers—the top two target verticals. Typically people associate chat with B2C marketing but we recommend a chat feature on all websites we launch, no matter the product, service, vertical, etc. in the B2B market.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

ViewPoint

OCTOBER 5, 2018

He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 20,000 companies with multiple contacts and verified technical environment information in the right verticals (no email addresses). Opportunity to improve the current situation.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Sprout Social

MARCH 26, 2019

Let’s get started: Image guidelines. Video guidelines. Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16). See the specs here: Image guidelines. Video guidelines. Image guidelines. Video guidelines. 1 with a link. 1 with link.

Facebook 107

Facebook Ads Cost Per Click Guidelines 107

Hubspot

JUNE 18, 2021

This creates huge data gaps, making it difficult to understand how a user is behaving over an extended period of time beyond a single vertical. They serve as operating guidelines for retrieving, storing, and processing data. The former refers to the actions you take to fulfill the guidelines outlined in your governance strategy.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Ad Building 101

Martech

NOVEMBER 30, 2021

While the search impact thus far has been largely flat, we’ve seen numerous websites in competitive verticals lose mobile traffic throughout the update. This update rewards secure & fast-loading pages on mobile devices which pass Core Web Vitals requirements as described by Google. Being authentic and serving your users.

Traffic 93

Traffic SEO Mobile Advertising CAN-SPAM 93

Kevin Indig

JANUARY 17, 2023

Each site is a company that employs full-time experts following journalistic principles and guidelines. It’s harder for new sites to come up in competitive verticals, hence the flywheel. All three domains have been around for ages and accumulated strong backlink profiles.

SEO 52

SEO Domain Lead Ranking Content 52

KoMarketing Associates

APRIL 18, 2014

While this could be the case for some industries or specific organizations (with the same that could be said on the B2C side), many B2B marketers work hard to stay relevant not only in the B2B marketing vertical, but also overall digital marketing as a whole. B2B Marketers Can’t Do Everything B2C Marketers Can.

B2B Marketing 120

B2B Marketing B2B Verticals Demand Generation Agencies 120

ClearVoice

APRIL 23, 2020

Google’s E-A-T is a component within its Search Quality Evaluator Guidelines that manual website reviewers use during their process of scoring websites and pages of content. Time to implement Google E-A-T guidelines. So what is Google E-A-T? . a real human, not a machine) would make of a piece of content. Ok, so it’s clear.

Lead Scoring 85

Lead Scoring Lead Ranking Google Ideal Customer Profiles 85

Valasys

JANUARY 12, 2021

For example, the marketing team of a B2B lead generation company will include experts in the following verticals-. Having an in-house team in all the above vertical would demand a high budget, resources, and time. As a result, you can invest time in other verticals of the company to enhance your business.

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Budget Programs 59

Vidyard

JUNE 15, 2017

On Facebook, vertical video is making a come-back because it fits so well within the mobile feed. Here’s a full breakdown of recommended technical requirements for video on each platform according to their user guidelines: Facebook: Caption length text: Text only, max 2,200 characters. 1), Square (1:1), Vertical (4:5).

Youtube 88

Youtube Facebook Video Marketing Verticals 88

KoMarketing Associates

JUNE 26, 2018

This may include sites like Software Advice, Crunchbase, G2Crowd, and Capterra in the software / technology vertical but there are many others across industry segments. For technology and software organizations in particular, third party review sites often rank prominently for brand-related search queries.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Brightedge

AUGUST 8, 2022

A responsive design will display equally well both horizontally and vertically. Mobile SEO optimization is an ongoing process that requires awareness of changes to user habits, SEO best practices, search engine guidelines (especially Google), and new technology.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

SmartBrief - Marketing

AUGUST 24, 2023

Because of advances in CTV tech, Morgan Stanley analysts, Matthew Cost and Brian Nowak shared that in the past year, CTV has been a “rare area of strength in turbulent online ad markets,” estimating the vertical grew 28% in the last 12 months vs. the overall online ad sector’s 9% growth.

Marketing Budget 52

Marketing Budget Budget Programs Advertising Agencies Media 52

Martech Advisor

MARCH 26, 2020

With the Coronavirus top-of-mind for people around the world, CEOs and CMOs across every vertical need to be mindful, and adjust their advertising strategies to continue benefiting consumers during this trying time, writes, Ken Harlan, Founder and CEO, MobileFuse.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Outbrain

MARCH 19, 2020

Some Verticals Are Thriving, Some Verticals Aren’t (But Can). Overall, performance trends are strongly associated with both the type of marketer, as well as the vertical or category they, or their content, fit. Thriving Verticals: Home & Lifestyle = Significant growth in all categories. facemask ads are a no-no).

Trends 57

Trends Effectiveness Verticals Media 57

SmartBug Media

JANUARY 30, 2020

If you’re a software company, create categories based on company size, vertical, ideal customer profile, and geography. Set Brand Guidelines. When you enter co-marketing efforts with partners, set balanced brand guidelines. When you enter co-marketing efforts with partners, set balanced brand guidelines.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Creating clear guidelines around what products are sold through the channel versus direct sales can minimize this issue. Perhaps you want to break into a new vertical or industry. The other big benefit is that they’ll have professional-looking materials that align with your brand guidelines and standards. Potential conflicts.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

KoMarketing Associates

APRIL 11, 2013

Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Marketing Insider Group

JANUARY 16, 2020

Let me walk you through each step of this process and give you some guidelines that will ensure that you don’t stray from the right (read ROI-intensive) path. Most companies across verticals now choose a nice mix of videos and articles – with images to boot – in their blog posts to make their content more interactive and engaging.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Moz

FEBRUARY 7, 2021

Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. The majority of the listings I looked at in this sector were adding the words “charging station” to their brand name, which technically violates Google’s guidelines.

Tips 65

Tips SEO Lead Ranking Enterprise Management 65

SmartBug Media

APRIL 26, 2019

If one agency designs a brand style guideline package, it’s easy to hand that style guide off to another agency or internal person, as opposed to purchasing a premium or subscription font. Before downloading a premium font, check the font founder’s website to see how the font is permitted to be used based on the license (i.e., Free Fonts.

Design 83

Design Trends Verticals Paid Search Agency 83

Hubspot

APRIL 22, 2019

Here are some guidelines to follow when creating a Promoted Pin advertisement: The file has to be PNG or JPEG. Your aspect ratio must be 2:3 and should be vertically oriented. Here are some guidelines to follow when creating a Promoted Video Pin advertisement: The file has to be either an MP4 or MOV. Promoted Video Pins.

Paid Content 101

Paid Content Promotion Advertisements Advertising 101

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Hubspot

JUNE 2, 2021

Some image cropping is bound to occur as your hero image scales to fit a variety of screens, so it's best to think of the following dimensions as guidelines, not rigid rules. Your hero image design must be responsive and fit a vertical (phone) and horizontal (tablet) orientation. Full-Screen and Banner Image Dimensions. Image source.

Marketing Budget 99

Marketing Budget Examples Practices Best Practices 99

EMagine B2B Blog

DECEMBER 3, 2018

New Image Guidelines Arrive. Google released new image guidelines, forcing webmasters and marketers to put more time and energy into the images they post. Google Search Quality Rater Guidelines Updates. FAQ, Q&A, and How To Verticals Debut. May 2018 Updates. September 2018 Updates. New Google Search Leaves Beta.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Contently

APRIL 20, 2016

In December, the FTC finally released an updated version of guidelines for native advertising, asking publishers to include a variation of “Ad,” “Advertisement,” “Paid Advertisement,” or “Sponsored Advertising Content” in the beginning of an article or video.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

EMagine B2B Blog

DECEMBER 3, 2018

New Image Guidelines Arrive. Google released new image guidelines, forcing webmasters and marketers to put more time and energy into the images they post. Google Search Quality Rater Guidelines Updates. FAQ, Q&A, and How To Verticals Debut. May 2018 Updates. September 2018 Updates. New Google Search Leaves Beta.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

MAY 9, 2019

Selling on Amazon is paramount for pretty much any brand -- but how can one brand improve visibility and obtain traffic from competitors within the same vertical? Amazon Enhanced Brand Content Guidelines. Here are a few other guidelines of which to be aware: Sellers can't list guarantees. Sellers can't link away from Amazon.

Amazon 68

Amazon Brand Identity Branding Content 68

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Make sure the group guidelines allow sharing and that you’re providing value—for example, sharing along with a lesson or key takeaway you learned from working with this client that would benefit other members. What do you do better than everyone else?

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Hubspot

JUNE 5, 2017

But since each social network comes with its own guidelines and unique audiences, you'll need an understanding of what kind of content is effective on each network. Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a filmmaking degree to make compelling videos for your brand.

Social Media 78

Social Media Video Marketing Media Verticals 78