Digital B2B Marketing
JUNE 19, 2012
of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.
Digital B2B Marketing
JUNE 1, 2011
Yet this is exactly what social media marketers do every day. Your social media program must be about relationships first. If you are serious about social media relationships, here are three tips to ensure you are building relationships, not borrowing tactics from ambulance chasers or used car salesmen.
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Digital B2B Marketing
SEPTEMBER 1, 2011
Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. The rules are at best guidelines, and nobody is requiring you to share mediocre content. Has social media lowered your content standards?
Digital B2B Marketing
APRIL 30, 2012
In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Every provider will look to push the boundaries of your brand and marketing guidelines.
Digital B2B Marketing
JULY 11, 2013
Others think of logos, detailed brand guidelines, and the dreaded brand police when they hear branding. PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. But that is just execution. How Branding Bridges the Opportunity Gap.
Digital B2B Marketing
APRIL 24, 2012
Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. By adopted a guideline for the amount of content you need to share, you shifted focus to quantity over quality and your standards fall over time.
Digital B2B Marketing
OCTOBER 25, 2012
For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Note: native advertising programs often include accompanying ad space as well] If you meet these guidelines, the value can be significant.
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