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Enhancement Round-Up Q2 2021

Lead Liaison

Updates include new Guidelines for Games, Global Leaderboards with Automated Leaderboard Data Export, Easy On-Off Activation Toggles, 5 Amazing New Activations, Filter Criteria for Pick-a-Winner, Event in a Box for Event Organizers, and Deal Filtering by Product or Service. Our Support Staff is available 24/7.

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Security Never Takes a Holiday

Lattice

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. As marketers become more advanced, they’re collecting greater amounts of customer and prospect data, which needs to be kept private.

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The Truth about Cold Email

DiscoverOrg

If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes. But the key takeaway is this: you can send cold emails, you just have to make sure you’re following the guidelines set out in the statute. Opt-outs must be honored within 10 days.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call. This is key for a number of reasons: 1. Bookmark the permalink.

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Sales Lead Management: Thought Leadership with Aaron Ross

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. Where better to learn that than doing sales at salesforce.com? I've long been a fan of his blog Build a Sales Machine and I learn something new every time we interact.

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5 Common Content Syndication Mistakes

The Point

Like other inbound marketing programs – search, social media, and the like – content syndication is one more way to increase the chances that a qualified prospect, on any given day and at any given time, finds and engages with your company when he or she is searching for your kind of solution, or even researching a relevant topic.

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How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

Hubspot

PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. MIT has proactively and consistently newsjacked Pi Day by notifying prospective students of their acceptance or admissions on that afternoon. public relations can be a critical ingredient in your marketing mix.