EMagine B2B Blog

APRIL 22, 2019

See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last core algorithm update on August 1, 2018, was very focused on Google’s Quality Rater Guidelines and E-A-T. Understanding Google’s Quality Rater Guidelines.

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87

Marketing Insider Group

APRIL 25, 2023

There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. If you’re not familiar, you can read about Google’s guidelines and latest Helpful Content Update here. Good idea, right? Will Google Penalize AI-Generated Content?

Google 236

Google Generation Guidelines High Quality Lead 236

Launch Marketing

APRIL 24, 2020

And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Say a lot without saying a lot.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Zoominfo

DECEMBER 17, 2017

Here’s a quick guide borrowed from Thomson Reuters that explains general compliance surrounding gift giving: Generally Acceptable Gifts of nominal value bearing the company logo Meals where the gift giver and the gift receiver are both present Perishable gifts Gifts that fall under applicable legal and company gift limits Gifts approved by a supervisor (..)

Guidelines 130

Guidelines Advertising Agencies Ethics Consulting 130

Contify

FEBRUARY 21, 2020

Start with the manual review of sample content — news articles, reports, web pages, marketing collaterals, presentations, and so forth — that needs to be categorised (indexed), browsed, and searched using the taxonomy. The post Guidelines on Gathering Terms for Taxonomy appeared first on Contify. Manual Content Review.

Guidelines 52

Guidelines Sample Tagging Marketing Management 52

Convince & Convert

FEBRUARY 21, 2024

If you have not already given them guidelines or training, now is the time. Do you have company guidelines for AI use? Name The Risks ChatGPT presents a litany of opportunities and improvements for your team members, but we should ignore or shrug off the real risks associated with the use of AI tools.

Training 152

Training Phishing Lead Ranking Paid Search Agency 152

Top Rank Marketing

OCTOBER 19, 2023

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. Templates: Establish guidelines on what remains consistent and what can be altered.

ROI 114

ROI B2B Work Management Guidelines 114

Moz

SEPTEMBER 12, 2019

In this bite-sized version of her full MozCon 2019 presentation , Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site. My name is Marie Haynes, from Marie Haynes Consulting , and I'm going to talk to you today about EAT and the Quality Raters' Guidelines.

Guidelines 54

Guidelines PageRank Terms and Conditions High Quality Lead 54

The Lead Agency

APRIL 2, 2024

In that short timeframe, Google made all AI content violate its guidelines before backflipping once the AI cat was fully out of the bag. It added another acronym to its content guidelines, cutting AI-generated content at the knees and once again redefining what “quality content” looks like online.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

WriteSpark

SEPTEMBER 16, 2009

Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. Read the FTC guidelines. In October 2009, the U.S. See the broader ethics discussion from the Word of Mouth Marketing Association (WOMMA).

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Sprout Social ) Partnering with influencers for industry presentations LinkedIn’s B2B Marketing Benchmark report found that events top the list of planned marketing techniques for B2B leaders.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Marketing Insider Group

MAY 23, 2021

After the hard work of topic selection, you should turn your attention to presentation quality. Pay attention to your presentation slide design, clear and crisp audio, and high video quality. You might even provide a “dress code” and offer food & beverage presentation tips or etiquette guidelines to formalize the occasion.

Tips 315

Tips FAQ Work Management Paid Search Agency 315

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Try to add value.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Trade Press Services Newsletter

AUGUST 3, 2023

AI-generated content also presents “facts” without providing supporting sources. In addition to lacking quality and consistency, content that is compiled from multiple sources can violate Google’s “stitching and combining content” guidelines. Inaccurate or inadequate content can damage a company’s credibility and reputation.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Marketing Insider Group

AUGUST 2, 2021

The way that you present your brand to the public can determine the success of your marketing. Consider if you’re truly adhering to the guidelines you’ve created for your brand. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. This can be helpful at times.

Brand Identity 350

Brand Identity Branding Multi-Channel Ethics 350

Litmus

FEBRUARY 2, 2024

So when Gmail and Yahoo announced they’d be enforcing new sender guidelines that deeply affect deliverability for anyone sending to their addresses, every email marketer’s ears perked up. Having to present multiple forms of identification is a concept that is already familiar for any adult, and that familiarity helps ease understanding.

CAN-SPAM 81

CAN-SPAM Deliverability Guidelines Validation 81

Marketing Insider Group

JANUARY 11, 2023

When you’re presenting your products to new audiences on new channels, you have to ensure that you’re creating the same first impression that people are getting when they visit your website and buy products through your own online store (or anywhere). Tip #2: Document guidelines. Here’s another example from Etsy.

Multi-Channel 229

Multi-Channel Advertising Channels Work Management Marketing Management 229

Martech

JULY 7, 2022

When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance search engine optimization. The post Webinar: Accessibility, compliance and user experience improve SEO appeared first on MarTech.

Webinar Metrics 108

Webinar Metrics SEO Guidelines Paid Search Agency 108

DealSignal

FEBRUARY 22, 2024

Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect?

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Marketing Insider Group

MARCH 25, 2020

Brand voice and style guidelines are essential. Your style guide should not only cover grammatical and formatting preferences but also offer guidelines for other writers to follow so they can emulate your brand style. Make sure you specify this in your brand style guidelines. What’s their secret? Quick Takeaways.

Content Marketing 238

Content Marketing Brand Identity Branding Work Management 238

FunnelEnvy

JANUARY 22, 2024

At the same time, SEO strategists have continued to try to predict what the algorithm wants and create content that “hacks” the algorithm without violating Google’s guidelines. In response to ChatGPT’s meteoric adoption rate, Google has significantly updated its algorithm and content guidelines in 2022 and 2023.

Generation 62

Generation High Quality Lead Guidelines Top of Funnel 62

SmartBug Media

FEBRUARY 13, 2024

Adhere to Your Brand Guidelines The last thing you want to do while incorporating new tactics is compromise your brand integrity. All companies should have a clear and well-defined brand guidelines document that all marketing, sales, or customer success strategies must adhere to.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. This is due to both the surge in new content creation and the various combinations of messaging and images that could be presented to a consumer.

Marketing AI 113

Marketing AI Allocation Generation Planning 113

Martech

JUNE 28, 2022

It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). Register today for “ Agencies: Grow Revenue Streams Through Web Accessibility & Compliance, ” presented by accessiBe.

Webinar Metrics 107

Webinar Metrics Guidelines Advertising Agencies Paid Search Agency 107

Top Rank Marketing

MARCH 18, 2024

Staying aligned with its guidelines and priorities will help you continue to grow your authority and attract high-quality visitors. Helpful, expert-sourced content will rise above the rest Google SGE presents a unique opportunity for B2B creators. Google will remain a powerhouse driver and director of web traffic.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Scoop.it

MARCH 7, 2024

Image sourced from webaim.org ALT: Percentages of home pages with web content accessibility errors Content Accessibility Guidelines to Follow Here’s a framework of questions to ensure you tick every box on the road to complete content accessibility. Below are some basic guidelines to improve content accessibility through page design.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Biznology

JANUARY 31, 2020

Style preferences, graphics standards, and branding guidelines communicated. ? Presents a compelling reason why viewer should care about what you’re saying in the first 15 seconds. ? Presents a compelling reason why viewer should care about what you’re saying in the first 15 seconds. ? Feedback and sign-offs specified. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

SocialPilot

JANUARY 9, 2024

Moreover, AI has introduced presenter videos, a fantastic way to convey information. These videos feature an AI-generated presenter who can carry your voice and facial expressions, reading out your script to create engaging and informative content. It derives its knowledge from a dataset that lags a few months behind the present date.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Marketing Interactions

OCTOBER 24, 2021

From email to reports to memos and team presentations, and more. If they speak at conferences or on webinars, record, transcribe and use their presentations as source information for content. Most companies have brand guidelines. Messaging guidelines roll down from positioning, voice, and style rules in the brand guideline.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Blue Flame Thinking

JULY 19, 2023

Deliver a strong user experience It’s important to provide a positive experience, which includes navigation, information presentation, user journeys, and page components. Design and information presentation should be fresh, engaging, and load quickly. High-quality videos or animations help tell your story in an engaging way.

Marketing Websites 88

Marketing Websites Marketing Agencies 1 Sample Guidelines 88

Top Rank Marketing

OCTOBER 17, 2023

I learned about this transformative approach to GenAI implementation at the recent Content Marketing World conference in a presentation from Jessica Hreha , Head of Global Integrated Campaigns, Demand Content Strategy at VMware and Meghan Keaney Anderson , VP of Marketing at Jasper.

Marketing AI 97

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 97

Martech

SEPTEMBER 27, 2023

Organizations then build brand-specific guardrails layered on top of the AI data models to make sure that the content and experiences made from these models conform to brand guidelines, tone and company policies. Go here to register for free and see the full keynote presentation. Get MarTech! In your inbox.

Conference 122

Conference CMS Development Paid Search Agency Marketing Management 122

Biznology

AUGUST 27, 2021

This can be difficult to do in product videos when the product itself, or the branding guidelines, may be not be fully developed. There are lots of different ways to present storyboards. Either way, before you see any moving pictures, you should be clear on the look of each scene and how the video will get from one scene to the next.

Video Marketing 171

Video Marketing Guidelines Advertising Mediums Training 171

Martech

MARCH 14, 2023

This skill will accelerate and broaden the scope of creative concepts that can be generated and tested, challenging traditional branding methodologies by encouraging out-of-the-box thinking that existing guidelines may not anticipate. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 131

Marketing AI Enterprise Management Paid Search Agency Work Management 131

Salesforce Marketing Cloud

NOVEMBER 15, 2023

For marketers, the Email Builder in Marketing Cloud is an essential tool for building creative assets and content, but it presents an accessibility problem. The tool is well positioned for the future to evolve with the latest Web Content Accessibility Guidelines (WCAG) for keyboard accessibility success criteria. Get the Overview 3.

CMS Development 78

CMS Development Barriers Guidelines Paid Search Agency 78

Valasys

FEBRUARY 28, 2024

However, Sora’s emergence presents a different kind of hurdle; it signifies a potential technological gap that needs to be addressed through internal innovation and strategic planning. While the situation presents a significant challenge, it’s not necessarily a roadblock for China’s AI future. How can China respond?

Ethics 45

Ethics Guidelines Domain Communities 45