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How Salesforce Is Using AI For Content Marketing in 2024

Salesforce Marketing Cloud

What kind of guidelines should we be setting around generative AI for our teams? Feel free to adapt them for your own organization if you find them helpful: Don’t input personal, or otherwise sensitive information into any AI tool. We’d love to hear what you think about these use cases and guidelines. Brainstorming.

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The Truth about Cold Email

DiscoverOrg

According to Spamhaus, an unsolicited message is spam if “the recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipients.” But the key takeaway is this: you can send cold emails, you just have to make sure you’re following the guidelines set out in the statute.

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Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. It’s not exactly a comfortable fit to describe customer-facing interaction as a tactic because it implies more manipulation than sincere and personalized engagement.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

as well as serving on the Board of Directors at Person-to-Person, Inc. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Colette Cote. ColetteCote. From Darien, Connecticut, Collete leads Corporate External Communications at Pitney Bowes Inc. Lisa Cramer. Alex Hisaka. alexhisaka.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

as well as serving on the Board of Directors at Person-to-Person, Inc. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Colette Cote. ColetteCote. From Darien, Connecticut, Collete leads Corporate External Communications at Pitney Bowes Inc. Lisa Cramer. Alex Hisaka. alexhisaka.

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Sales Lead Management: Thought Leadership with Aaron Ross

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. Where better to learn that than doing sales at salesforce.com? I've long been a fan of his blog Build a Sales Machine and I learn something new every time we interact.