Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. What is YouTube Creator Studio? How to use YouTube Creator Studio.

Youtube 113

Youtube Copyright Paid Search Agency Work Management 113

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Complement your strategy with aligned social media posts to capture more qualified prospects.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Bannerflow

JUNE 1, 2023

The codenamed app, referred to as P92 or Barcelona, will offer features similar to Instagram, including community guidelines, login credentials, and safety measures. This unique feature, powered by generative AI, offers a fresh way to interact and create in the social media space. Time will tell.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

MARCH 2, 2021

It’s called going viral when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. Videos can go viral on a variety of different platforms, from Facebook to YouTube to TikTok and more. Guidelines for increasing video discoverability.

Viral Marketing 138

Viral Marketing Social Media Video Marketing Social Marketing 138

BOP Design

APRIL 14, 2021

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. Make Time for Social Media. Where Is Your Ideal Audience?

Social Media 134

Social Media Paid Search Agency Media Companies 134

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

BOP Design

JANUARY 30, 2023

The beginning of the year is a great time to review and brainstorm new ways to build on your B2B social media strategy. Social media is a great way to direct customers to your B2B website , making it easier to move them farther along on their buying journey. Jump Ahead: View the 2023 Social Media Image Size Guide.

Social Media 71

Social Media Media B2B Guidelines 71

Sprout Social

JUNE 25, 2019

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. The benefits of using social media icons. Facebook icons.

Social Media 107

Social Media Media Guidelines Youtube 107

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Advertising Agencies 94

Advertising Agencies Lead Ranking Youtube Blogger 94

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 91

Social Media Brand Identity Branding Media 91

Webbiquity

OCTOBER 22, 2020

Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media. If you want to share your expertise but you aren’t an excellent writer, consider outsourcing the writing, podcasting, or if video is more your thing… Launch a YouTube channel.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Hubspot

JANUARY 17, 2018

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program.

Youtube 75

Youtube Advertising Agencies Adsense Planning 75

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. Recognize your Scope of Operation Engaging in social media necessitates maintaining multiple accounts across various platforms.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

BOP Design

FEBRUARY 25, 2020

The beginning of the year is a great time to review and brainstorm on new ways to build on your B2B social media strategy. Nowadays, every generation is using social media—it’s is a daily habit for most of us. We’ve included image sizes for Facebook, Twitter, YouTube, Instagram, and LinkedIn to help you stay current for 2020.

Social Media 84

Social Media Media B2B Guidelines 84

Vidyard

JUNE 15, 2017

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not. Your image should include minimal text.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

ClearVoice

MARCH 25, 2022

Learn all about this socially relevant holiday and more in our Socially Relevant Holiday Observance article , and incorporate special days into your social media marketing campaigns. The most recent social media updates you’ll want to know. Android users can now share YouTube music to Snapchat Stories.

Social Media 52

Social Media Facebook Media Youtube 52

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics. An “unboxing” campaign for social media would exemplify this.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Some of her highlights have tens of thousands of views on YouTube. Image: Denny’s.

Social Media 100

Social Media Paid Search Agency Social Marketing Advertising Agencies 100

Marketing Insider Group

JUNE 23, 2021

Even social media influencers make sure they invest in at least one quality light. You can use a shorter video for social media and a long-form video for your website that focuses more on brand storytelling. . One of the best places to publish a video is on social media. This includes outlets like YouTube, Vimeo, and Twitter.

Storytelling 338

Storytelling Video Marketing Product Tips 338

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Use Instagram Shopping.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Biznology

JANUARY 31, 2020

Style preferences, graphics standards, and branding guidelines communicated. ? Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Uploaded to YouTube + other platforms. ? All relevant background materials shared with the production team. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Think about it: The hashtag is one of the few superstructures that spans across all social media platforms. To hashtag or not to hashtag?

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Contently

JUNE 16, 2022

For example, last year, Senators Amy Klobuchar and Ben Luján introduced the Health Misinformation Act of 2021 , which seeks to hold companies like Facebook and YouTube accountable for allowing health misinformation to spread. At its heart, successful content marketing is about creating and maintaining excellent customer relationships.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Marketing Insider Group

NOVEMBER 18, 2019

We use data analysis, feedback, and social media listening to identify our customers’ needs and preferences. Yes, you can give them—and should give them—a set of style and branding guidelines. Keep the guidelines simple and clear. Leverage Employees’ Expertise on Social Media and Blog Posts. your design team kvetches.

Business 219

Business Lead Ranking Guidelines Paid Search Agency 219

Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. A company blog is the most effective way to leverage social media.

Social Media 100

Social Media Media Merchandising B2B 100

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

DAGMAR Marketing

MARCH 12, 2024

75.78% of consumers have used social media to search for or discover new products and brands. Social media is the new hot spot for online search. If you are aiming to target Gen Z and millennials with your marketing efforts, social media is the #1 product discovery platform.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content.

Paid Content 128

Paid Content Tools Brand Identity Branding 128

Marketing Insider Group

SEPTEMBER 10, 2019

Long known for its quality computers, Dell started an employee program called “ Social Media University ” to teach employees how to promote the brand online through social media posts. Back in 2015, this athletic footwear company took a bold step, empowering its employees to become brand advocates.

Case Study 146

Case Study Case Studies Activities Studies 146

Hubspot

APRIL 2, 2021

The answer is media buyers. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Media Buying vs. Media Planning.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. Top Social Media Platforms (by Active Users).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120