Digital B2B Marketing

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Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.

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Social Media Is Not Like Selling Used Cars

Digital B2B Marketing

Yet this is exactly what social media marketers do every day. Your social media program must be about relationships first. If you are serious about social media relationships, here are three tips to ensure you are building relationships, not borrowing tactics from ambulance chasers or used car salesmen.

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Social Media is Lowering Our Content Standards

Digital B2B Marketing

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. If so, it is time to stop listening to the social media experts , the ones that gave you the idea you need to share 4, 8 or 15 pieces of content in the first place.

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Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Every provider will look to push the boundaries of your brand and marketing guidelines.

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5 Steps To Improve B2B Lead Generation Program Results

Digital B2B Marketing

You are easily spending thousands on lead generation media programs each month. Here are three of the most common structures and guidelines for each one. Demand Generation Media lead generation marketing automation' But you are still leaving money on the table. Select Your Content Carefully.

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The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

Others think of logos, detailed brand guidelines, and the dreaded brand police when they hear branding. PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. But that is just execution. Branding doesn’t necessarily mean advertising either.

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B2B Marketing and the Cheap Tchotchke Mistake

Digital B2B Marketing

So, if you must keep giving out tchotchkes, here are a few guidelines that will improve the chance they will be noticed, appreciated and earn a spot on the recipient’s desk or in their life (with examples, good and bad, from my recent experience): 1. If it is junk relative to the things we already have, it won’t make it home.