Zoominfo

FEBRUARY 17, 2021

Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script. And If you haven’t tried out cold calling scripts yet, now’s the time.

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

Walker Sands

OCTOBER 4, 2022

Brand guidelines establish internal alignment and the consistent application of your brand. Without a comprehensive brand guidelines document, you risk inconsistency in the way you visually and verbally represent your business to audiences, hindering your ability to create awareness and build brand equity.

Guidelines 52

Guidelines Brand Identity Branding Template 52

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Guidelines 116

Guidelines Content Marketing Marketing Management Planning 116

DivvyHQ

JUNE 6, 2023

Learn about the what, why, and how of brand guidelines with this comprehensive article from guest contributor Freya Laskowski, featuring 6 examples of brands that got it right! Achieving brand consistency can be challenging, but it's essential for establishing a strong brand identity.

Guidelines 74

Guidelines Brand Identity Branding Features 74

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 If you’re considering doing the same, this guide is for you.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 114

Advertising Agencies Brand Identity Branding Marketing & Strategy 114

EMagine B2B Blog

APRIL 22, 2019

There are a lot of moving parts to a successful SEO strategy and the SEO industry is always evolving. And it is believed that the March 2019 update continues to focus on the Quality Rater Guidelines and E-A-T. Understanding Google’s Quality Rater Guidelines. Now let’s look at the Quality Rater’s Guidelines themselves.

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87

ClearVoice

JUNE 16, 2022

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. E-A-T came from Google’s Search Quality Rater’s Guidelines. Since its first release, the Search Quality Rater’s Guidelines went through a few updates.

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. It’s word-of-mouth marketing, supercharged for the digital age.

Marketing & Strategy 129

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 129

Webbiquity

NOVEMBER 4, 2021

What types of strategies should I use to elevate the customer experience? Here’s how important the customer experience is to your operations, the value of acquiring new customers, and examples of strategies you can employ to improve your customer experience and find prospective buyers more effectively. Knowledgeable help. Convenience.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 124

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Telephone marketing to other market participants if their implied consent can be presumed.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity.

Marketing AI 270

Marketing AI Lead Ranking Research Guidelines 270

DivvyHQ

JANUARY 19, 2022

Follow these guidelines, and you’ll have a better shot at alignment success. Since optimizing for search requires a fine balance between on-page and technical SEO, content teams must work hand-in-hand with SEO specialists to reach more qualified prospects and convert them into loyal customers.

SEO 119

SEO Marketing Strategy Marketing & Strategy Content Marketing 119

Square 2 Marketing

DECEMBER 5, 2022

But if you haven’t taken a strategy before tactics approach to your campaigns , it’s very likely that you’ll be pouring all that effort, energy and money into a campaign that underperforms or doesn’t perform at all. Get the emails out, get the paid ads launched, get the landing pages spun up and start generating leads.

Campaigns 86

Campaigns Marketing & Strategy Marketing Strategy Landing Pages 86

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 229

Multi-Channel Advertising Channels Work Management Marketing Management 229

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

Trust me, there’s a valuable lesson in here for marketers. No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. Unless you document and share the goals of your content marketing strategy (i.e.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Tomorrow People

MARCH 30, 2021

Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve. What is a brand strategy? Your brand strategy should: Be clearly defined and articulated. 5 key aspects of a strong brand strategy. Branding is too important to be left siloed in the marketing department.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Computer Market Research

NOVEMBER 15, 2021

Market Development Funds (or MDFs) are funds provided to channel partners designed to use for sales and marketing programs. In this post, we share the top-recommended guidelines and MDF program best practices that help ensure success and drive partner participation. . Enhance marketing efforts. Strategies & Policies.

Budget Programs 60

Budget Programs Guidelines Work Management Marketing Management 60

SmartBug Media

FEBRUARY 13, 2024

Effective business strategies aren’t immune to being threatened by new tools, tactics, and best practices. Consider how many “shiny objects,” or new business strategies, cross your radar each month, from fancy acronyms full of buzzwords to new SaaS tools—and let’s not forget the quick-win tactics your competitors are using.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. We say no—but only if you do it right.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. It will be important to implement a behavioral segmentation strategy to focus on the correct audience. Consistent periods of time hitting 0.3%

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Top Rank Marketing

FEBRUARY 14, 2024

By taking the following steps to develop your SEO link building strategy, you can put together a plan to grow your website’s authority and drive valuable referral traffic from key sources. To understand how to create an effective SEO link building strategy, you have to know what makes link building valuable in the first place.

Link Building 94

Link Building SEO Ad Building Lead Scoring 94

Visitor Queue

MAY 31, 2021

The world of email marketing is endless, and it can be hard to decide what your email marketing strategy should be. From sales and promotions to follow-ups and newsletters, there are countless guidelines that go into crafting the perfect email.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Examples 93

Top Rank Marketing

OCTOBER 17, 2023

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. The pilot started with 40 users in the global demand content team and has since expanded to 205 users and potentially 765 total users across global marketing. Enter Jasper.

Marketing AI 97

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 97

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. The guidelines should empower your employees to become brand advocates by using the correct messaging and tone.

Social Media 363

Social Media Media Guidelines PR 363

Anyword

MARCH 28, 2024

Seamless Integration Across Your Marketing Suite The Anyword Chrome Extension is a game-changer for marketers seeking to enhance their digital content without the hassle of switching between tools. It ensures your AI-generated copy remains aligned with your brand’s unique voice and guidelines.

Guidelines 98

Guidelines Marketing & Strategy Analytics Social Media 98

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. Many companies have brand guidelines, but often they’re used as design guidelines that restrict rather than inspire. For others, brand voice guidelines are developed once and never considered again. Identify A Voice.

B2B 363

B2B Paid Search Agency Guidelines Content 363

Launch Marketing

JULY 19, 2023

A company’s B2B brand strategy can change on occasion. Whether it is undergoing a merger or acquisition or planning to enter a new market, reevaluating your brand strategy comes into play. If you’re new to creating a B2B brand strategy, you might wonder what it is and why it matters so much.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

DivvyHQ

AUGUST 31, 2023

Dive into the ins and outs of healthcare content marketing, including navigating regulations and Google guidelines. Uncover the steps to crafting a winning content strategy and standing out in the bustling healthcare landscape. Find out how providing reliable answers empowers patients and positions you as an industry leader.

Content Marketing 80

Content Marketing Guidelines Planning Content 80

ClearVoice

JULY 17, 2023

High-quality finance content marketing can help generate leads, build authority and convert users. Finance writing can not only sway readers to convert. Employing the right content marketing for financial institution tactics is vital. Learn more about finance content marketing strategies to boost engagement and the bottom line.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Planning 52

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Guidelines 52

Guidelines Content Marketing Marketing Management Planning 52