Contently

JANUARY 3, 2023

The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. These guidelines are intended to ensure that AI is developed and used in a way that is ethically sound and respects fundamental rights. What guidelines signify responsible content creation with generative AI? Make it ethical.

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Marketing AI Guidelines Ethics Generation 118

Hinge Marketing

APRIL 27, 2022

And brand style guidelines are the keys to the kingdom. What Are Brand Style Guidelines? Brand style guidelines are a set of instructions, often with visual examples, to help anyone who creates new branded materials for a business or organization. The guidelines identify the key elements of the brand and explain how to use them.

Guidelines 89

Guidelines Brand Identity Branding Enterprise Management 89

DivvyHQ

JUNE 19, 2023

Check out this article to learn five essential editorial guidelines to make sure your content strategy stays on point! Words have the power to shape our message - and they matter even more for creating content that is consistent and on-brand.

Guidelines 93

Guidelines Marketing & Strategy Content Brand Identity 93

KoMarketing Associates

JANUARY 9, 2018

Marketing teams start an SEO program with the highest of expectations only to realize that while they were ready, the rest of the organization wasn’t. So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. Product Marketing.

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Guidelines Organization SEO B2B 201

Martech

SEPTEMBER 7, 2022

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June.

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Guidelines Paid Search Agency Ads Ad Frequency 116

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

Ethics 126

Ethics Guidelines PR Brand Identity 126

DAGMAR Marketing

AUGUST 11, 2023

Google Updates Its Photo Guidelines for Local Service Ads (LSAs) The year has brought many new updates to Local Service Ads. Google announced that these improvements will launch on September 1, 2023, and will provide users with more flexibility that gives marketers and business owners more creativity with their ads.

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Guidelines Service Ads Verticals 52

DivvyHQ

JUNE 7, 2023

Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines. But to ensure success, both parties need to understand the rules of engagement.

Guidelines 90

Guidelines Paid Search Agency Companies Rules 90

Zoominfo

FEBRUARY 17, 2021

Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script. And If you haven’t tried out cold calling scripts yet, now’s the time.

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Cold Calling Guidelines Practices Work Management 100

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Guidelines 117

Guidelines Content Marketing Marketing Management Planning 117

DivvyHQ

JUNE 6, 2023

Learn about the what, why, and how of brand guidelines with this comprehensive article from guest contributor Freya Laskowski, featuring 6 examples of brands that got it right! Achieving brand consistency can be challenging, but it's essential for establishing a strong brand identity.

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Guidelines Brand Identity Branding Features 75

Walker Sands

OCTOBER 4, 2022

Brand guidelines establish internal alignment and the consistent application of your brand. Without a comprehensive brand guidelines document, you risk inconsistency in the way you visually and verbally represent your business to audiences, hindering your ability to create awareness and build brand equity.

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Guidelines Brand Identity Branding Template 52

SendGrid

OCTOBER 16, 2023

The post The Art of the Follow-Up Email: Guidelines and Samples You Can Use appeared first on SendGrid. Crickets in your inbox? Here’s how to send a follow-up email that gets a reply, whether you’re closing a sale or trying to get hired.

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Sample Guidelines Email Marketing Marketing 73

Search Engine Journal

AUGUST 1, 2020

Then you'll need guidelines to keep your content consistently on-brand. The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal. Looking to scale your content production? Learn how to create a style guide here.

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Guidelines Brand Identity Branding Content 140

Search Engine Journal

JUNE 27, 2022

Set your brand's writers up for success by providing detailed writing guidelines – here's how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know appeared first on Search Engine Journal.

Guidelines 102

Guidelines Content Examples Brand Identity 102

ClearVoice

JUNE 16, 2022

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. E-A-T came from Google’s Search Quality Rater’s Guidelines. Since its first release, the Search Quality Rater’s Guidelines went through a few updates.

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Guidelines SEO Google Marketing Proposals 52

QuanticMind

MAY 21, 2020

Whether you’re just getting started with a SEM program, or a long-time digital marketing DIYer, leveraging a digital marketing agency can rocket your returns and launch your product or service into the internet big-time. The problem, of course, is selecting the right digital marketing agency. Define your marketing goals.

Advertising Agencies 79

Advertising Agencies Paid Search Agency Guidelines Ad Agencies 79

Computer Market Research

NOVEMBER 15, 2021

Market Development Funds (or MDFs) are funds provided to channel partners designed to use for sales and marketing programs. In this post, we share the top-recommended guidelines and MDF program best practices that help ensure success and drive partner participation. . Enhance marketing efforts. Digital Ads.

Budget Programs 60

Budget Programs Guidelines Work Management Marketing Management 60

KEO Marketing

OCTOBER 19, 2022

The post Google Makes Major Changes to SEO and Content Guidelines first appeared on Inbound Marketing | B2B Marketing. Google’s Helpful Content Update The Helpful Content Update has now launched and it is designed to upgrade the user search experience by prioritizing… Read More.

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Guidelines Google SEO Content 62

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

Trust me, there’s a valuable lesson in here for marketers. No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. Unless you document and share the goals of your content marketing strategy (i.e.

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Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. Get more content like this, plus the very BEST marketing education, totally free.

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Guidelines Blogger Merchandising Outreach 153

Content Marketing Institute

JANUARY 8, 2020

But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading → The post How to Write Social Media Guidelines That Help Employees and Protect Your Brand appeared first on Content Marketing Institute.

Guidelines 95

Guidelines Social Media Brand Identity Branding 95

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Guidelines. Why we care. Image: IAB.

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ For now, choosing human content is recommended, but Google’s guidelines may evolve. Our goal was not just to satisfy our curiosity, but to guide marketers in making informed decisions.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Marketing Insider Group

JUNE 15, 2021

Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. According to a Business Insider report on the state of the influencer marketing industry, a staggering 96% of U.S. Follow these six tips for starting an influencer marketing program from the ground up.

Tips 353

Tips Advertising Agencies Work Management Guidelines 353

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

SendX

NOVEMBER 3, 2021

It is again the time of the year when marketing departments at school are in a rush, and hustle is the teacher’s new chore.

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Guidelines Examples Marketing 195

SendX

NOVEMBER 3, 2021

It is again the time of the year when marketing departments at school are in a rush, and hustle is the teacher’s new chore.

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Guidelines Examples Marketing 195

ClickZ

OCTOBER 9, 2019

The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer. The tools give marketers more control over producing digital assets like banners, social media ads, and other marketing assets and work in tandem to ensure that all content stays consistently on brand.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Guidelines 52

Guidelines Content Marketing Marketing Management Planning 52

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Guidelines 52

Guidelines Content Marketing Marketing Management Planning 52

EMagine B2B Blog

APRIL 22, 2019

See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last core algorithm update on August 1, 2018, was very focused on Google’s Quality Rater Guidelines and E-A-T. Understanding Google’s Quality Rater Guidelines.

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. Take the necessary steps now to ensure a smooth transition and continued success in your email marketing efforts.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Marketing Insider Group

APRIL 25, 2023

There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. If you’re not familiar, you can read about Google’s guidelines and latest Helpful Content Update here. Good idea, right? Will Google Penalize AI-Generated Content?

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Google Generation Guidelines High Quality Lead 229

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. The guidelines should empower your employees to become brand advocates by using the correct messaging and tone.

Social Media 363

Social Media Media Guidelines PR 363

Anyword

MARCH 28, 2024

Seamless Integration Across Your Marketing Suite The Anyword Chrome Extension is a game-changer for marketers seeking to enhance their digital content without the hassle of switching between tools. It ensures your AI-generated copy remains aligned with your brand’s unique voice and guidelines.

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Guidelines Marketing & Strategy Analytics Social Media 94