Buzz Marketing for Technology

JULY 2, 2008

What is LinkedIn? Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn?

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Martech Advisor

JANUARY 3, 2020

Books provide knowledge and guidelines from leaders who share valuable insights from their own experience in your industry. If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube.

Social Media 135

Social Media Social Marketing Media Planning 135

Vidyard

JUNE 15, 2017

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not. Your image should include minimal text.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. LinkedIn might be their business favorite, while they probably frequent dog owner groups. They often sport Gen Z names like Zoey and Addison.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Bannerflow

JUNE 1, 2023

The codenamed app, referred to as P92 or Barcelona, will offer features similar to Instagram, including community guidelines, login credentials, and safety measures. Moreover, text-based generative AI tools are gaining traction, even integrating into LinkedIn’s post creation process.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. How to use hashtags on LinkedIn.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

JUNE 25, 2019

Now that you have learned about the importance of social media icons, let’s dive into where you can find free social media icons, while also following brand guidelines: Brand guidelines on social media icons and where to find them. Guidelines Only use the “f” logo in the correct color and shape. LinkedIn icons.

Social Media 108

Social Media Media Guidelines Youtube 108

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Meet Sarah Kuntsal.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

KoMarketing Associates

APRIL 23, 2019

For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. What Are Our Editorial Guidelines? Hashtags are used regularly on Twitter and Instagram, but LinkedIn has also stepped up the options that are available with hashtags.

Paid Content 141

Paid Content Social Media Media B2B 141

EMagine B2B Blog

FEBRUARY 26, 2013

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. LinkedIn company pages help your business.

Linkedin 40

Linkedin Guidelines Paid Search Agency Companies 40

BOP Design

JANUARY 30, 2023

We’ve included image sizes for Facebook, Twitter, YouTube, Instagram, and LinkedIn to help you stay current for 2023. Each platform has its own guidelines, different post types, and different audiences. Jump Ahead: View the 2023 Social Media Image Size Guide.

Social Media 71

Social Media Media B2B Guidelines 71

Sprout Social

NOVEMBER 10, 2022

While each platform has its own set of rules, there are a handful of universal guidelines to keep in mind when it comes to social media bios. LinkedIn has a comparatively laissez faire attitude when it comes to the character limit for your profile’s About section. Outline your channel’s policies and guidelines.

Social Media 92

Social Media Brand Identity Branding Media 92

Marketing Insider Group

SEPTEMBER 10, 2019

The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. This attitude trickled down into their social media guidelines, in which they not only laid out standards and brand voice expectations but also their encouragement to share. Image courtesy of SlideShare.

Case Study 145

Case Study Case Studies Activities Studies 145

ClearVoice

MARCH 25, 2022

Those features include muting or suspending group members or auto declining posts from repetitive offenders that attempt to abuse community guidelines. Android users can now share YouTube music to Snapchat Stories. LinkedIn update: LinkedIn users can now display career breaks on their profiles.

Social Media 52

Social Media Facebook Media Youtube 52

SocialPilot

JANUARY 26, 2024

Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic].

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

DECEMBER 6, 2023

When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers. Which platforms work best for B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Now, I need to write a social media post for LinkedIn. You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Outgrow

SEPTEMBER 12, 2022

LinkedIn- Refine Labs. LinkedIn is the largest platform for professional networking in the world. So, when you think about B2B demand generation, LinkedIn marketing should be one of the first things that come to mind. By building connections and sharing relevant content on LinkedIn, you can top your demand generation game. .

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

ClearVoice

MARCH 17, 2023

You can share those articles on your blog, LinkedIn publishing, and on a platform like Medium. If your company is great at making engaging videos, YouTube could be an excellent channel for you. There are general guidelines online about when to post, but every audience is different, so do your research and find your posting times.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

BOP Design

FEBRUARY 25, 2020

We’ve included image sizes for Facebook, Twitter, YouTube, Instagram, and LinkedIn to help you stay current for 2020. Each platform has its own guidelines, different post types and different audiences. Tips for the year ahead: Imagery and video still prevail. Don’t feel obligated to be on every social media network.

Social Media 84

Social Media Media B2B Guidelines 84

ClickZ

MARCH 14, 2022

In more recent times, their ‘ They Will See You ‘ YouTube campaign focused on LGBTQ+ visibility in advertising. This could dive deeper into rethinking and redesigning your current digital marketing playbook and guidelines to ensure consistency. Join the conversation with us on LinkedIn and Twitter.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Binary Demand

MARCH 26, 2024

By following these guidelines, you can devise an impactful intent-based marketing strategy that produces tangible outcomes for your business. Make a personalized connection request on LinkedIn ABC’s marketing team pinpointed active LinkedIn professionals interested in operational processes.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Marketing Craftmanship

MARCH 16, 2013

At the risk of generating a firestorm of debate from social marketing gurus armed with clicks, likes, re-tweets and other forms of meaningless ROI validation, and based on the social media casualties we’ve seen or treated first-hand, the following guidelines are suggested for small and medium-sized B2B firms: Focus on Your Website.

Social Media 100

Social Media Media Merchandising B2B 100

Salesforce Marketing Cloud

OCTOBER 10, 2023

There are guidelines and rules that determine who does what and when, from kickoff to when the game clock runs out. For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. Track relevant industry keywords on LinkedIn. Probably not.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Moz

SEPTEMBER 21, 2020

The way you'll distribute your content heavily influences the way you record your video, especially if you're going to be utilizing the video as the content itself (Hello, YouTube!). Think of the watering holes that your target audience consumes information on the internet: Google LinkedIn Instagram Facebook Twitter YouTube.

SEO 85

SEO Top of Funnel SERP Content 85

Optinmonster

MAY 16, 2023

The assessment criteria outlined in Google’s Quality Rater Guidelines heavily depend on a website’s reputation outside of its own pages to determine its level of trustworthiness. We often share content on Facebook and Twitter that we neglect on YouTube and Instagram.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Marketing Insider Group

NOVEMBER 4, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Facebook (79%), Twitter (60%), and Instagram (60%) aren’t far behind, but they lack the reputation and professionally focused capabilities that help LinkedIn stand out.

Lead Scoring 356

Lead Scoring Lead Ranking Linkedin B2B Marketing 356

ClearVoice

JUNE 28, 2023

Its most significant purchases have been YouTube ($1.65 Microsoft: In 2016, Microsoft acquired LinkedIn for $26.2 If you want to reach any of their users, you must do so through their ad platform and follow their guidelines. You have to follow big tech’s guidelines to market on their platforms. billion in 2000.

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

Buffer

JANUARY 11, 2023

From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

NuSpark Consulting

NOVEMBER 16, 2016

That said, there are some generally accepted guidelines to help you assess if you’re on the right track. So, there’s your rough guideline of what to expect. For B2B marketers, LinkedIn is the star for content distribution. Other popular channels are Twitter, Facebook and YouTube. The amount of content you provide.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

BenchmarkONE

FEBRUARY 3, 2022

Share on LinkedIn. LinkedIn offers many opportunities to share your content. Use LinkedIn’s article publishing feature to republish a blog post in its entirety as a LinkedIn article. This can be via LinkedIn groups and communities or Facebook groups, for example. Use Online Communities. Add Links to Live Assets.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Biznology

DECEMBER 9, 2016

Have a go-to style guideline for all employees so they can be certain they’re representing your company or organization in the way you’d like to be seen. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Excelsior Research

JANUARY 9, 2022

Make sure that job advt is optimized to the guidelines of websites, platforms, social networks, or job boards where you post. Whether it’s Google, YouTube, Meta, or even Twitter, all have analytics and CTA buttons. On LinkedIn, you can directly create a Job Post for free. Share on linkedin. By A/B testing your ads.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

Envy

JANUARY 28, 2018

YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials. 73% of B2B marketers say video positively impacts ROI. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information). Leverage LinkedIn Relationships. Trade Show Appointments. properties).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120