Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Marketing Insider Group

JUNE 16, 2021

Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Tweeting on Twitter. This also leaves room at the end for your Twitter handle if someone retweets your post. We’ve captured some general guidelines for organizations to follow.

Social Media 262

Social Media Media Content Linkedin 262

Oktopost

JANUARY 8, 2022

Use the dimensions listed here and the following guidelines to ensure you are displaying your company in the best way possible. Twitter cover photo size: 1500 x 500px. Twitter cover photo size: 1500 x 500px. Twitter profile photo size: 400 x 400px. Twitter image post size: 1600 x 1900px*.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

KoMarketing Associates

JUNE 14, 2016

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse. Connected Accounts. Group Participation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin B2B Marketing 120

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø LinkedIn is 2-4% average and. Ø Twitter is just.05%. Now, that’s a little different than Facebook or Twitter. Did you hear that one?

Social Media 359

Social Media Advertising Channels Media Business 359

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Litmus

APRIL 28, 2023

We asked our audience on Twitter to share with us their favorite examples of accessibility in email , and you delivered! Highlights include: Shoutout to the The Web Content Accessibility Guidelines (WCAG) Examples of what bad ALT text looks like in your subscriber’s inboxes (Yikes!) Got another example you’d like us to feature?

Guidelines 82

Guidelines Design Template Twitter 82

EveryoneSocial

JANUARY 27, 2017

There’s nothing worse than someone who reaches out to your LinkedIn profile only to spam you with lists of their prices and services. But your LinkedIn profile can be an extremely valuable tool for your sales initiatives. Your LinkedIn profile counts. So, spend some time developing your LinkedIn profile.

Ideal Customer Profiles 96

Ideal Customer Profiles Profiling Linkedin CAN-SPAM 96

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter. That’s the question frustrating social media marketers today.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

EveryoneSocial

AUGUST 21, 2018

Social Selling + LinkedIn. This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips. This post will cover the following: Why Social Selling on LinkedIn Specifically. Why All Employees Should Master Social Selling on LinkedIn.

Linkedin 74

Linkedin Peer-to-peer Stats Ideal Customer Profiles 74

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Contently

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Your brand voice on LinkedIn.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Zoominfo

JANUARY 23, 2021

For the B2B sales rep, social media channels like LinkedIn and Twitter are a gold mine for connecting with potential leads. Whose LinkedIn posts do they comment on? The opportunities to connect with prospects on social media are endless (that said, make sure you read and follow the social platform’s user guidelines).

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Martech Advisor

JANUARY 3, 2020

Books provide knowledge and guidelines from leaders who share valuable insights from their own experience in your industry. million followers on Twitter, and 2.4 Detailed guidelines on every social media platform. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4 million followers on Instagram, 2.1

Social Media 135

Social Media Social Marketing Media Planning 135

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The codenamed app, referred to as P92 or Barcelona, will offer features similar to Instagram, including community guidelines, login credentials, and safety measures.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

KoMarketing Associates

APRIL 23, 2019

For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. What Are Our Editorial Guidelines? Hashtags are used regularly on Twitter and Instagram, but LinkedIn has also stepped up the options that are available with hashtags.

Paid Content 141

Paid Content Social Media Media B2B 141

Valasys

JULY 31, 2023

Branding elements and guidelines are adhered to, maintaining brand identity. Customization and Flexibility Every business has unique content requirements and branding guidelines. It allows easy management of social media campaigns on various platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and GoogleMyBusiness.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

JUNE 25, 2019

Now that you have learned about the importance of social media icons, let’s dive into where you can find free social media icons, while also following brand guidelines: Brand guidelines on social media icons and where to find them. Guidelines Only use the “f” logo in the correct color and shape. Twitter icons.

Social Media 108

Social Media Media Guidelines Youtube 108

Webbiquity

JUNE 13, 2023

To balance personalization with data security, familiarize yourself with General data protection regulations; Compliance guidelines; and Associated risks of data breaches. Connect with him through Twitter or LinkedIn. Adopt best practices for ethical data use and transparency to maintain customer trust.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Sprout Social

NOVEMBER 10, 2022

While each platform has its own set of rules, there are a handful of universal guidelines to keep in mind when it comes to social media bios. <h3id=”#tw”>Twitter. Links to other Twitter accounts, if applicable. Link to another Twitter account. Target’s Twitter bio uses this template well.

Social Media 92

Social Media Brand Identity Branding Media 92

Top Rank Marketing

JULY 7, 2023

LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data. Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. If you’re a B2B company, perhaps it’s LinkedIn.

B2B Marketing 110

B2B Marketing B2B Enterprise Management Paid Search Agency 110

SpotMe Blog

MAY 11, 2023

This medical communications agency’s approach involves merging clinical guidelines, derived from an impartial analysis of the most up-to-date literature and data, with cutting-edge software solutions and comprehensive analytics. But how do you go about choosing the medical communications company that’s right for you?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Launch Marketing

JULY 19, 2023

Putting together brand identity guidelines , which spell out how visual elements of your brand is represented, ensures consistency and boosts recognition. Do your customers engage on social channels like Instagram or Twitter, because they’re mostly a younger generation ?

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

Marketing Insider Group

SEPTEMBER 10, 2019

The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. This attitude trickled down into their social media guidelines, in which they not only laid out standards and brand voice expectations but also their encouragement to share. Image courtesy of SlideShare.

Case Study 145

Case Study Case Studies Activities Studies 145

BOP Design

JANUARY 30, 2023

We’ve included image sizes for Facebook, Twitter, YouTube, Instagram, and LinkedIn to help you stay current for 2023. Each platform has its own guidelines, different post types, and different audiences. Jump Ahead: View the 2023 Social Media Image Size Guide.

Social Media 71

Social Media Media B2B Guidelines 71

Marketing Insider Group

FEBRUARY 6, 2017

Every platform from Facebook, Twitter and LinkedIn has its size guidelines, and visuals need to be created according to […]. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals.

Guidelines 100

Guidelines Content Linkedin Social Media 100

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Buffer

JANUARY 11, 2023

From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Sprout Social

APRIL 27, 2020

Updates to Twitter times to post. Updates to LinkedIn times to post. Updates to Twitter times to post. Twitter patterns of usage have remained slightly more consistent pre- and post-COVID response. the current best time to post on Twitter is Friday 7–9 a.m. Updates to LinkedIn times to post. with 9 a.m.

Social Media 145

Social Media Media Work Management Network Marketing 145

SocialPilot

JANUARY 26, 2024

Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Create a Twitter thread outlining key insights from our recent industry [report].

Examples 78

Examples ROI Planning Work Management 78

ConvertKit

OCTOBER 6, 2020

These guidelines will help you grow your list without running into deliverability fallout from poor list collection methods. Adding personal or LinkedIn contacts (ask them to sign up first). We’ll also give you some tactics to avoid when trying to boost your numbers. Ways you can grow your email list. Using trade show lists.

Deliverability 93

Deliverability Trade Show Landing Pages Guidelines 93

Pam Didner

SEPTEMBER 21, 2022

Consistency is key as you build your content identity, so it’s important to establish a template or set of key guidelines to ensure everyone stays united and on-brand. Many people and departments create content in many different ways, often without a cohesive plan. Compare notes on messaging and story framework with other content creators.

Planning 90

Planning Work Management Product Content 90

KoMarketing Associates

OCTOBER 3, 2017

There are users who spend hours every day in communities like Reddit or participating in conversations on Twitter. You must send @replies in Twitter or simple acknowledgements for those that follow your social media activity. Unfortunately, guidelines are subjective and you can find exceptions for almost every best practice.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

Circle Studio

AUGUST 16, 2018

Below we outline the best times to post on Facebook, Twitter, and Instagram for B2B and professional services firms, based on trends we’ve observed from several thousands of posts. Compared to Instagram and Twitter, Facebook is used more often on desktop computers. Twitter shares commonalities with Facebook and Instagram.

Social Media 94

Social Media Peer-to-peer B2B Thought Leadership Media 94

Sprout Social

OCTOBER 11, 2022

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. You should also have guidelines for escalation management and a social media crisis plan to help navigate tough situations.

Social Media 114

Social Media Media SWOT Guidelines 114