Navigate the Channel

JANUARY 8, 2024

Most marketing departments have remained as they were when [Philip] Kotler wrote his book — they still work from mid- to late-20th century hierarchies, strategies and processes,” says Rose in his CMI post. You can work with a target audience profile, or use personas, and tailor your content to their needs for maximum impact.

Template 73

Template Planning Content Marketing Tips 73

MKT1

APRIL 16, 2024

Hearing from all of you on these topics led to a couple conclusions: Takeaway 1: Most marketers mainly use AI for writing and not much else Content creation and copywriting use cases were overwhelmingly the most popular in our recent survey. Recommended tool: Tome Tome enables marketers to make more persuasive presentations.

Marketing Automation Services 105

Marketing Automation Services Budget Programs Tools Paid Search Agency 105

Anyword

MARCH 23, 2022

In this post, we will talk about how you can gauge whether the content you write is engaging your audience before you publish it. But how can you maximize your tone of voice/audience fit, writing style, copy length, or call-to-action before your content sees the light on the interwebs? Hubspot : Reader Personas + SEO Analysis.

Copywriting 97

Copywriting Cost Per Click Tools Keywords 97

Hubspot

MARCH 23, 2017

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. The first step to improving your copy and conversion funnel is to learn what's not working. We grilled HubSpot's product development, sales, and support staff to get their inside perspective.

Hubspot 77

Hubspot Conversion Work Management Marketing Management 77

Hubspot

APRIL 27, 2021

Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. Because "If you write content for HubSpot, you should."

Rules 97

Rules Buyer Personas Guidelines Paid Search Agency 97

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Quality data is the essential ingredient for generative AI to work at its highest potential.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Hubspot

SEPTEMBER 1, 2023

For example, ChatSpot integrates with HubSpot and is available for free accounts and up. This AI will be easy to integrate and fairly familiar to HubSpot users, improving existing processes. Find AI tools with guidelines or support. Follow brand guidelines. Provide performance tracking. And so much more!

Ethics 66

Ethics Marketing AI Training Work Management 66

Hubspot

MAY 30, 2023

Generative AI tools that help write sales content or prospect outreach messages (31%). It’s just another tool, not unlike Grammarly or SEMrush, or other tools which help us work smarter and not harder.” Whatever prediction is right, generative AI will change how sales professionals work. Research (16%).

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

ClearVoice

SEPTEMBER 25, 2023

The most common AI used in content creation is Language Learning Models (LLMs), which are essentially AI models that work with language. Streamlined productivity Many content marketers aim to enhance productivity — from strategy to content writing to distribution. And businesses are taking note of the power of these tools.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Martech

APRIL 25, 2023

That’s fitting, given how it is changing the scope of work in many industries. ” With such a huge part of the marketing operations role being the tasks and projects inside of the ops function, it’s difficult to find time to get the strategic work done. Code outlines Don’t have a large dev team?

Marketing AI 87

Marketing AI Allocation Top of Funnel Planning 87

Kevin Indig

APRIL 1, 2023

Writing is a creative pursuit, but scaling content is a science. We tend to romanticize writing for the web, but good content is the result of a measurable process. In plain terms, because it’s straightforward to find content Google ranks highly for a topic, we can quantify what good looks like before even writing content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. When researching for this article, I instinctively began to write that the majority of users were still under 25 years of age.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

MARCH 14, 2024

Write click-worthy subject lines. Graphics work as a breather of sorts. Some of the top email analytics tools include the following: HubSpot. HubSpot’s email marketing tool includes robust analytics features to measure your campaign’s performance and optimize your strategies. Use power words. Add visuals.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

ClearVoice

MARCH 12, 2021

When do writers write about pets? Don’t be surprised what challenging-yet-clever tasks come across your desk when writing for the pet industry. The editor was thrilled with my work on this comprehensive piece that leaves readers informed and empowered to make healthy feeding decisions for their small animals. Blog posts.

Top of Funnel 124

Top of Funnel Ethics Landing Pages Content 124

Martech

SEPTEMBER 1, 2023

I envision a day when I can use a natural language interface to tell an AI-driven assistant where I want to go and when and then let it do the hard work of getting it done. A professor friend summed it up with a tongue-in-cheek Facebook post: “So … I’ve been working a lot with chatGPT in developing a new course.

Marketing AI 122

Marketing AI Ethics Planning Touchpoints 122

Contently

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google is working to improve systems that make finding original, high-quality product reviews easier via search.) But that goes against the goals of content marketing in general—and to be honest, it just won’t work.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SmartBug Media

MARCH 1, 2023

The tool can generate poetry, create song lyrics, build computer code, write sermons , give practical (if not always wise) advice, explain complex topics, and do students’ homework. The text I’ve had ChatGPT generate reminds me of the five-paragraph essay many of us were taught to write back in middle school. AI Leading to More Work?

Marketing AI 98

Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

SendX

MAY 24, 2019

Why Email Marketing Still Works Recent statistics also point to the fact that email marketing is still effective mainly because people still check their emails before referencing any other source of information, be it online or offline. Start Writing Emails with a Free Trial of SendX. Enter Your Business Email Address.

Copywriting 151

Copywriting Tips Template Content 151

NuSpark Consulting

JANUARY 21, 2019

Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. Here’s a story to illustrate that.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Hubspot

APRIL 27, 2021

The biggest lesson I've learned in working with clients was the importance of setting expectations from the very beginning. It's essential in the early stages of your design project, whether you're working with someone in-house or outsourcing it to an agency or independent contractor. Your Branding Guidelines. Your competitors.

Design 83

Design Template Paid Search Agency Budget Programs 83

Hubspot

OCTOBER 9, 2019

These are Wikipedia's typical guidelines for an autoconfirmed user : "Although the precise requirements for autoconfirmed status vary according to circumstances, most English Wikipedia user accounts that are more than four days old and have made at least 10 edits (including deleted ones) are considered autoconfirmed.". Create the page.

Wikipedia 99

Wikipedia Companies Hubspot Press 99

ClearVoice

DECEMBER 21, 2018

Finding work is a top concern for freelancers. In fact, a whole host of income-related issues are troubling today’s freelancers, who worry about the competitive nature of the business, if they’re being paid fairly, and where they’ll find their next writing job. No brand is putting a $500 writing assignment on Fiverr.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? So, let’s look at how it can be bettered by artificial and human intelligence working together. Dig deeper: 5 AI writing assistants in action 3. Why is AI okay sometimes but not others?

Marketing AI 85

Marketing AI Work Management B2B Marketing Management 85

Hubspot

JULY 13, 2023

Furthermore, there should be a healthy balance between AI-generated and manual work so sales reps won’t become anxious when human expertise is required. Expensive Pricing Of salespeople, 22% think that AI is expensive , while 28% of sales leaders reported AI tools had returned a negative ROI, according to a HubSpot study.

Marketing AI 52

Marketing AI Tips Work Management Ethics 52

Optinmonster

JANUARY 26, 2024

Finally, write a catchy title. Follow these best practice guidelines for webinar presenters. There are two approaches that really work. While we’re talking about slides, these work a bit differently from in a training setting where you might leave slides up for a while. A great title will be interesting and informative.

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article.

Enterprise Management 155

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 155

Hubspot

MAY 27, 2020

Write the post. Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. When you have a clear goal, it becomes much easier to the pick topics you write about, the blogs where you want to publish, how frequently you write, and so on. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Optinmonster

JANUARY 14, 2024

HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform. HubSpot offers features, including content creation tools, SEO optimization, social media marketing, email marketing, and landing pages, all aimed at generating high-quality leads.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Only B2B

JANUARY 25, 2023

“If you just serve up the MQLs,” says HubSpot VP of Operations, “then Sales spends less time hunting for those MQLs in their regular process, and more time selling to the real gems you offer, thereby closing more transactions.” On the other hand, they have already started the customer journey.

Lead Ranking 117

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 117

Hubspot

SEPTEMBER 17, 2020

When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. It's important to note that your username should most likely be your company name and your password should follow all recommended guidelines (include a number, special characters, etc.).

Business 101

Business Ideal Customer Profiles Work Management Advertising Agencies 101

ClearVoice

MARCH 3, 2020

But, how can you get the writing done consistently? In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. There’s never enough when it comes to content production and distribution.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

ClearVoice

APRIL 2, 2020

There aren’t enough people in the mix of your daily workflow to get the work done. They write in a variety of niches because they enjoy tackling new things each time they tickle the keyboard. Why should I work with a journalist? Partnering with a journalist is a good idea for both MOFU and BOFU content writing.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

ClearVoice

SEPTEMBER 10, 2020

What do I write for them? When do writers write about ideas? Simply add a first-person voice requirement to the assignment brief and editorial guidelines. Connect with readers by writing about ideas in: Articles. The Pulitzer Prizes: Editorial Writing. How can writing about ideas enhance your content?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Hubspot

DECEMBER 13, 2011

Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. 11 Editorial Guidelines to Enforce for Your Business Blog. 11 Editorial Guidelines to Enforce for Your Business Blog. Explain the blog's objective.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. If this sounds like a lot of work, it's because, in many cases, it is.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. Writing With Flair: How To Become An Exceptional Writer - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

FEBRUARY 1, 2018

In addition, this isn’t an optimal time to try a new technique -- if it doesn’t work and things go south, you could lose the deal. Working through a hypothetical scenario with a team member or coach gives you a low-stakes opportunity to identify your strengths, weaknesses, and stumbling blocks. Which responses worked well?

Guidelines 90

Guidelines Paper Work Management Tactics 90