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Rethinking content governance in the era of generative AI

Martech

Evaluating the continued use of third-party applications like Writer.com and Jasper when infused genAI capabilities are offered (at least in beta) by vendors like Salesforce and HubSpot. HubSpot is using OpenAI’s ChatGPT model. Register free. But teams had to make a choice.

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Getting the Right Reviews for Your Business: Where and How

Navigate the Channel

Reviewtrackers can some specific advice on making the best of Facebook reviews , or take a peek at this overall guide from HubSpot. Yelp reviews can significantly impact your local search rankings and visibility, so it’s smart to understand how it works. If a review violates Yelp’s Content Guidelines, it gets filtered out.

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7 Tips for Working Remotely with Roommates or Family, From HubSpot Marketers

Hubspot

While working remotely offers challenges of low visibility, loneliness, and feeling out of the loop, the ability to work from home also comes with major perks. As someone who worked remotely part-time before 2020, the pure silence was something I absolutely loved about remote workdays.

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How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Hubspot

At HubSpot, we run these campaigns quarterly. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. As we brainstormed how to start our research, we had a few inputs to work with. How will I know if it will work?

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5 Tools to Turn Copywriting Into Data-Driven Copywriting

Anyword

In this post, we will talk about how you can gauge whether the content you write is engaging your audience before you publish it. But how can you maximize your tone of voice/audience fit, writing style, copy length, or call-to-action before your content sees the light on the interwebs? Hubspot : Reader Personas + SEO Analysis.

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. The first step to improving your copy and conversion funnel is to learn what's not working. We grilled HubSpot's product development, sales, and support staff to get their inside perspective.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Quality data is the essential ingredient for generative AI to work at its highest potential.