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How to Write Better Headlines for Your Facebook Ads


For example, check out the following headline from Blue Apron, which makes the "what" (Blue Apron) and "why" ($40 discount) crystal clear: And here's another headline example from Ceros that clearly defines what users are being asked to sign up for: If you need help narrowing your focus, check out these suggestions for writing with greater clarity. 3) Concise. With 1.13 Moral of the story?

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How to Develop an Unforgettable Voice in Your Writing


This is the mysterious “knack for writing” that people talk about. It lies within your power to hone, develop, and sharpen your writing voice. In this article, I''ll share seven of the techniques that helped me to develop my writing voice. I’m confident they will work for you, too. 1) Give every article a laser focus. didn’t know he could write.

11 Editorial Guidelines Every Business Blog Needs


Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. While some companies use editorial guidelines to cover stylistic and grammatical expectations, we believe in transparency, and thus extend them to also include strategic objectives for the blog. Connect with HubSpot

How to Write a Press Release [Free Template]


Writing a press release may seem daunting a first, and I''m sure we''ve all Googled "press release example" at some point in our careers to wrap our heads around the format and structure of conventional releases. We use these same guidelines when writing our releases here at HubSpot and created a faux release to illustrate what content goes where and why. Wrong.

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How to Write a Cold Email That'll Actually Get a Response


This advice will help you whether you are trying to find a guest for your podcast, write better sales emails for your business, or even pitch a local reporter to get some press. You could spend an entire day writing the best email body copy known to man, but if no one opens the email, your efforts will go to waste. So how do you write a good subject line? Probably not.

Best Twitter Guides, Tips and Tools of 2010


selection of the Twitterati share their advice—ranging from short snippets to fairly detailed guidelines—on how to grow your Twitter following. Ways to Not Get ReTweeted by HubSpot Blog. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets? Tweetvolume.

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell. Liz also writes the Lead With Intuition blog.

A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

Sales Prospecting Perspectives

It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. watched Simon Sinek give an inspiring keynote on leadership and learned about how different neuro signals can affect your work. The Future of Content Is Writing. The Change I’ll Make: Write to one person. Then answer.

What Exactly Does Google Consider High Quality Marketing Content?


It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. What Are the Quality Guidelines? Matt Cutts and the rest of the web-spam team offer webmaster guidelines, with a stated intention to “help Google find, index, and rank your site.” Are These Quality Guidelines Enough?

From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites


While some require you to submit full articles, others accept topic pitches and are willing to work with you on an outline. That's why we've scoured the websites of top media outlets for their submission guidelines and instructions. From to The New York Times to Business Insider and more, check out the list below of top media outlets and their guest blogging guidelines.

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5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]


This post originally appeared on HubSpot's Sales Blog. For example, if you're looking for a new job, a recommendation from a manager or colleague about exemplary work performance will help you stand out to recruiters and hiring managers. Next, zero in on the person you want to write a recommendation. Choose someone that: you have worked with for six months or more.

Content Marketing Street Cred: 7 Marketers Share Their Secrets

CMO Essentials

One area, in particular, involved working within the existing campaign structure so evident at many businesses. Resisting the Urge to Market to Yourself: After marketing to marketers for many years, I needed to see if the inbound playbook would work for an entirely new audience: software developers. Do you have content marketing street cred? Is it through sponsored content? Mark W.

A 7-Step Process for Building a Blog Content Backlog


In order to create this blog content, blog editors need to spend a lot of time coordinating blog content which may involve recruiting writers, setting guidelines, and, of course, editing and publishing content. First and foremost, think about why you''re writing these posts -- what the blog''s goals are. Do you have any external contributors or guest bloggers with whom you work?

Top Marketing Blogs You Should Be Reading


HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer. Content is everywhere these days. Marketo.

How to Build Inbound Links the White Hat Way


This post originally appeared on HubSpot's Agency Post. These techniques violate the search engine guidelines of both Google and Bing due to the poor quality of backlinks they generate, and they also put you at risk of receiving a penalty. If you have something newsworthy to write about, press releases aren’t a bad way to acquire links. What is Link Building? Need ideas?

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]


Best Practices for Effective Facebook Cover Photos. 1) Do abide by Facebook''s cover photo guidelines. It seems like a no-brainer, but obeying Facebook guidelines is crucial to your Facebook Page existing in the first place. I''d highly suggest reading through the full Page Guidelines , but here are a few important things to keep in mind for your cover photo: Your cover is public.

8 Interesting Things You Probably Didn't Know About Google's Algorithm


mean, they get us our search results, after all.But how does Google's algorithm work? Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. Google enlists the work of human beings to evaluate the quality of search results. Okay, fine. Trillions.”

6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)


According to The Agency Pricing & Financials Report conducted by HubSpot Research , a whopping 90% of agencies cite referrals as their top source for new leads. The reason blogging doesn't work is usually a bandwidth issue, not a talent gap. Once you know what you want to write about, read up on how to pitch your story idea to the editors. Look, I hear you.

How to Run an Instagram Contest: A 10-Step Guide


Make sure you establish what the guidelines are for entering the contest, and make that clear on your promotional materials. To help you come up with the best fit, consider these contest hashtag guidelines: Short: Create a hashtag that sticks in people’s minds. Try to make your hashtag catchy, easy to search, and easy to write. Let's explore how each option works. Email.

How to Have a Super Productive Weekend: 12 Helpful Tips


Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. Making time for hobbies and non-work activities can foster creativity, relieve stress, and make you a happier, more successful person. 2) Don't try to do it all.

8 Personalities to Look for When Assembling a Content Team


But there’s technology out there that can benefit the taskmasters of the world, like the Projects app in your HubSpot software. 2) The Wordsmith. Not only does this person write well, but he or she is agile enough to do so in different voices and tones, based on your content topics and personas. And it’s not just about writing -- it’s about being able to do it well. Period.”

How To Increase Referral Traffic And Get More Leads


When someone clicks a link on a website or social network and is then taken to another site, tracking software, such as Google Analytics or HubSpot , counts that visitor as referral traffic. You’re reading a guest blog post by Leap Clixx , a HubSpot Partner Agency. Since we’re an Inbound Marketing Agency, HubSpot is the perfect place for us to post a guest blog post.

The Best Cold Email Pitch I've Ever Gotten


HubSpot gets a lot of pitches in our inbox every month. Even though we have specific guidelines on pitching us , most of them are duds. We can''t guarantee every pitch will work, but following Bryan''s lead will give you a much better chance of being noticed (in a good way). He had been reading and interacting with HubSpot content for almost two years. maybe. It''s not.

How to Master Content Marketing on LinkedIn


Every post you write and publish prompts a notification for your connections. Who is the main target market you’re writing the content for? Once you have a clear understanding of why you're writing the content (and who you're writing it for), try to come up with a handful of working titles based on your audience's challenges. There has to be another option, right?

Decentralized Content Marketing: The Latest Trend We Need to Face


It was a strategy that worked and continues to be a major business driver. My company, HubSpot, has over 1.5 If you plan on re-posting a piece of content on your blog that you’ve previously published externally, you should follow a few guidelines. In the beginning, there were blogs. Ok, that’s not entirely accurate. In the beginning there was the printing press. Letting Go.

Why the First Rule of Culture Is Misguided [SlideShare]


Over the past year since we released HubSpot’s Culture Code , I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club. My co-founder and I simply built the kind of workplace that we wanted to work in ourselves -- figuring that the rest would sort itself out. At least, that’s what people thought. Now I know why.

14 Ways to Increase Your Clickthrough Rate on Twitter


In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. The Challenge: It Takes Work to Get Clicks on Twitter. HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. Why does this work? 14) Make sure your links work.

48 Phenomenal SEO Guides, Tips & Tactics


He walks through 10 basic steps for site optimization here, from getting the foundation right and doing keyword research through on-page content, meta tags, and link building (“Focus on link building through content marketing, blog writing, guest blogging, infographics, site directories (CAREFULLY), and other tools that allow you to leave online footprints leading back to your site”).

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google


What about those guest blog posts you''re writing? On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. So according to Google, search engine optimizing your press releases violates its Webmaster Guidelines. what gives? "It''s like my favorite analogy about diet pills," said HubSpot SEO Manager Rebecca Churt.

How to Spend Less Time on Email: 12 Tips for Keeping Your Inbox Under Control


Read this blog post to learn more about how it works. 2) Remove yourself from any internal company and business threads you don't need to be on. Tell them that, in your effort to spend less time on email and more time on your actual work, you plan to cut down word count in your emails. From there, you can name your new canned response, write it, and save it. And another one.

Top 5 Tips on Making More Attractive Facebook Page


Here are some ways to make your cover and profile photos more attractive: Include some text in cover photos (no more than 20% text; see Facebook’s guidelines for pages ) to tell visitors more about your business. For example, HubSpot uses a bold yet simple branded cover and matching logo profile. That means including a great custom image with every blog post and article you write.

8 Ways SEO Should Influence Your Marketing Copywriting


This may seem like a lot of work, but it’s important to develop an in-house guide that goes beyond the general rules of branding and content strategy, and hones in on the nuances and terms particular to your specific industry. To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use.

7 Ways to Get Non-Marketing Employees to Blog


You likely already know the answers to your persona’s pain points – and are working to combat them on a daily basis. Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. ways to overcome this: Show data that content marketing works and helps generates leads that will turn into more business. The Challenge.

12 of the Best Facebook Post Ideas for Facebook Lead Generation


Shortening and tracking features are available in the HubSpot Marketing Platform and in tools like bitly. Here's this practice in action on HubSpot's Facebook Page : 4) Use videos to promote lead gen offers. Before you start your Facebook contest, though, make sure you can actually run it legally by reading through their Page Guidelines. With a daily active user base of 1.13

How to Get Caught Up on Email After Vacation: 9 Helpful Tips


But taking quality time away from the office -- and away from work email -- is actually good for you. It's good for your physical health, your mental health, and your productivity and creativity when you actually get back to work. Go into your online calendar and block off at least two or three hours on the morning of the first day you're back at work. My favorite? The result?

The Anatomy of a Successful Facebook Post


Use specific language but be realistic: you can’t expect people to write an essay about how great your product is. Posting a statement asking for a specific response (such as, “The one thing I can’t live without at work is __.”). Facebook is working to penalize this practice, and it’s not a good long-term strategy for driving user engagement or lead generation. Spark a debate?

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2


Smart Professionals with Dumb Blogs by Writing on the Web. Patsi Krakoff presents a list of common “dumb&# mistakes made by otherwise smart bloggers (long sentences, overuse of “we,&# vague terms) along with recommendations for writing better posts. Lamenting the lack of a “succinct summary all in one place&# of the most valuable guidelines for bloggers, Jill Chivers proceeds to offer her own excellent summary of four key factors in writing a compelling post, eight ideas for more interesting content and five things to check before publishing.

Best Twitter Tips, Tools and Tactics of 2011


” 20 Guidelines for Twitter Success by Global Copywriting. Katelyn Watson explains how Twitter’s recently announced brand pages work, what Twitter is aiming to accomplish with the redesign, and the benefits brand pages will provide to marketers. Each section is divided into guidelines for personal accounts and for business. More than 80% of U.S. Twitter and SEO.

7 Unglamorous, Unpopular Truths About Content Marketing


For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. list of writing do’s and don’ts with examples. Guidelines for contributing to the company blog.

15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner


For more on how to use Snapchat -- as well as a look at how HubSpot uses the platform -- check out this post. Here's a GIF showing what it looks like to live video call another user: Note: Voice and video chat will only work if both you and the person you're trying to call have updated their app to the most recent version. Here's how they work: Snail icon = slow motion.