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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. The first step to improving your copy and conversion funnel is to learn what's not working. I have time for double the work now. Writing.

How to Write Better Headlines for Your Facebook Ads

Hubspot

To echo the previous guideline, you should aim to keep your Facebook Ad headline short, sweet, and to the point. Need help writing more concise content ? Practice writing in short-form -- haikus, tweets, six-word memoirs, and so on -- to get in the zone before writing your headline.

How to Develop an Unforgettable Voice in Your Writing

Hubspot

This is the mysterious “knack for writing” that people talk about. It lies within your power to hone, develop, and sharpen your writing voice. In this article, I''ll share seven of the techniques that helped me to develop my writing voice. Write from the first person.

11 Editorial Guidelines Every Business Blog Needs

Hubspot

Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. 11 Editorial Guidelines to Enforce for Your Business Blog. Have you written editorial guidelines for your blog ?

How to Craft a B2B Email Marketing Strategy That Works

KoMarketing Associates

After all 91% on consumers open email every day, according to ExactTarget via HubSpot. No matter the industry, following basic guidelines about emails that have great design, timing, and content are going to succeed better than your spam-like competitors.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Liz also writes the Lead With Intuition blog.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

A selection of the Twitterati share their advice—ranging from short snippets to fairly detailed guidelines—on how to grow your Twitter following. 8 Ways to Not Get ReTweeted by HubSpot Blog.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Liz also writes the Lead With Intuition blog.

A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

Sales Prospecting Perspectives

It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. I watched Simon Sinek give an inspiring keynote on leadership and learned about how different neuro signals can affect your work.

What Exactly Does Google Consider High Quality Marketing Content?

Hubspot

It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. What Are the Quality Guidelines? You may want to summarize those points, but the real meat of your work should be wholly your own.

From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites

Hubspot

While some require you to submit full articles, others accept topic pitches and are willing to work with you on an outline. That's why we've scoured the websites of top media outlets for their submission guidelines and instructions. Want them to write about your startup or business?

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5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]

Hubspot

This post originally appeared on HubSpot's Sales Blog. For example, if you're looking for a new job, a recommendation from a manager or colleague about exemplary work performance will help you stand out to recruiters and hiring managers. you worked with closely for a period of time.

13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. Email personalization really works. Personalization works on your end, too.

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Content Marketing Street Cred: 7 Marketers Share Their Secrets

CMO Essentials

One area, in particular, involved working within the existing campaign structure so evident at many businesses. Joe Chernov , Vice President of Content, HubSpot. We work with a lot of external freelancers, agencies and influencers in order to make that happen.

A 7-Step Process for Building a Blog Content Backlog

Hubspot

In order to create this blog content, blog editors need to spend a lot of time coordinating blog content which may involve recruiting writers, setting guidelines, and, of course, editing and publishing content. Do you have any external contributors or guest bloggers with whom you work?

How to Build Inbound Links the White Hat Way

Hubspot

This post originally appeared on HubSpot's Agency Post. These techniques violate the search engine guidelines of both Google and Bing due to the poor quality of backlinks they generate, and they also put you at risk of receiving a penalty.

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

Hubspot

1) Do abide by Facebook''s cover photo guidelines. It seems like a no-brainer, but obeying Facebook guidelines is crucial to your Facebook Page existing in the first place. Shortening and tracking features are available in the HubSpot software and in tools like bitly.

Top Marketing Blogs You Should Be Reading

Radius

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. In this blog, you’ll find a good mix of marketing best practices and specific design guidelines.

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Top Marketing Blogs You Should Be Reading

Radius

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. In this blog, you’ll find a good mix of marketing best practices and specific design guidelines.

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The Best Cold Email Pitch I've Ever Gotten

Hubspot

HubSpot gets a lot of pitches in our inbox every month. Even though we have specific guidelines on pitching us , most of them are duds. We can''t guarantee every pitch will work, but following Bryan''s lead will give you a much better chance of being noticed (in a good way).

Why the First Rule of Culture Is Misguided [SlideShare]

Hubspot

Over the past year since we released HubSpot’s Culture Code , I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club. Culture is much more about creating a context that matches the way people now live and work.

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

What about those guest blog posts you''re writing? On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. So according to Google, search engine optimizing your press releases violates its Webmaster Guidelines.

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How to Master Content Marketing on LinkedIn

Hubspot

I was intrigued, so I decided to conduct an investigation to see how it all worked. Every post you write and publish prompts a notification for your connections. Who is the main target market you’re writing the content for?

6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

Hubspot

According to The Agency Pricing & Financials Report conducted by HubSpot Research , a whopping 90% of agencies cite referrals as their top source for new leads. There’s a reason insurance exists," McKnight writes in The Agency Pricing & Financials Report. "If

Decentralized Content Marketing: The Latest Trend We Need to Face

Hubspot

It was a strategy that worked and continues to be a major business driver. My company, HubSpot, has over 1.5 If you plan on re-posting a piece of content on your blog that you’ve previously published externally, you should follow a few guidelines.

How to Run an Instagram Contest: A 10-Step Guide

Hubspot

Make sure you establish what the guidelines are for entering the contest, and make that clear on your promotional materials. To help you come up with the best fit, consider these contest hashtag guidelines: Short: Create a hashtag that sticks in people’s minds.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. 7) Write a guest post for a publication.

14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. The Challenge: It Takes Work to Get Clicks on Twitter. Good copywriters know that writing headlines is one of the most important steps to writing an article.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

How Long Does SEO Take To Start Working? Joshua Steimle writes that the answer to the tragically common question “How long will it take me to get ranked #1 for my keywords?” It’s also a lot of work–but then, successful SEO always is.

8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

I mean, they get us our search results, after all.But how does Google's algorithm work? Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it.

How To Increase Referral Traffic And Get More Leads

Hubspot

When someone clicks a link on a website or social network and is then taken to another site, tracking software, such as Google Analytics or HubSpot , counts that visitor as referral traffic. You’re reading a guest blog post by Leap Clixx , a HubSpot Partner Agency.

Top 5 Tips on Making More Attractive Facebook Page

Writtent

Here are some ways to make your cover and profile photos more attractive: Include some text in cover photos (no more than 20% text; see Facebook’s guidelines for pages ) to tell visitors more about your business. What works for you?

How to Spend Less Time on Email: 12 Tips for Keeping Your Inbox Under Control

Hubspot

Read this blog post to learn more about how it works. Tell them that, in your effort to spend less time on email and more time on your actual work, you plan to cut down word count in your emails. From there, you can name your new canned response, write it, and save it.

8 Personalities to Look for When Assembling a Content Team

Hubspot

But there’s technology out there that can benefit the taskmasters of the world, like the Projects app in your HubSpot software. Not only does this person write well, but he or she is agile enough to do so in different voices and tones, based on your content topics and personas.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Outline your priorities, and then you can decide which type works best for you. Of course, there are a few guidelines around the copy that we would suggest. After selecting your targeting options, you can set up the bidding options that work best for you.

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8 Ways SEO Should Influence Your Marketing Copywriting

Hubspot

This may seem like a lot of work, but it’s important to develop an in-house guide that goes beyond the general rules of branding and content strategy, and hones in on the nuances and terms particular to your specific industry. First and foremost, focus on writing for your target audience.

7 Ways to Get Non-Marketing Employees to Blog

Hubspot

You likely already know the answers to your persona’s pain points – and are working to combat them on a daily basis. Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. It’s a common pain point among B2B marketers.