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How to Create a Writing Style Guide Built for the Web [Free Guide]

Hubspot

Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. Because "If you write content for HubSpot, you should."

Rules 97
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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

Video can be a great way to communicate how your products work and how they help your potential customers, particularly for products that lend themselves to a more visual explanation. Check out how we did it in the example below, which is an excerpt from our blog post, " How to Write Stellar How-To Posts for Your Business Blog."

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The Blog Editor's Ultimate Guide to Managing Multiple Contributors

Hubspot

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? Think about it. Provide Training for Your Contributors.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Writing that “Twitter provides an opportunity to mix structure and spontaneity in your business communication,” Brad Shorr offers guidance on scheduling tweets without going overboard on automation, from picking the right scheduling platform to categorizing the content you want to tweet to using repetition (carefully). Hastag.org.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. Among these nuggets of fold wisdom: “Be a friend to get a friend,&# “Plan yer work and work yer plan&# and “It is just darn right rude to auto DM when Tweeters follow ya’!&#. Social Media Tools.