Hubspot

AUGUST 7, 2018

Write online press releases. For help designing your website or ensuring it’s up-to-par, check out 8 Guidelines for Exceptional Web Design, Usability, and User Experience. To get started writing a press release for your business, consider How to Write a Press Release [Free 2017 Press Release Template + Example].

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

SmartBug Media

FEBRUARY 5, 2020

This blog post will cover nine SEO-friendly content writing tips to improve rankings. But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Mailmunch

MAY 4, 2021

Some say manually building links is against Google’s guidelines and should be avoided. Obviously, you need links from relevant domains so you need to reach out to websites that write about your topics. Then in the “To” section write an email address. This way they make sure that editors see results from the posts they write.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. If someone is reading a post on, say, writing case studies, a good offer might be “case study templates”: You should also consider the device someone is using. Take, for example, WaitButWhy.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

ClearVoice

JULY 22, 2022

Maybe you even found a way to work some comedy in there. This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. Here are some good guidelines: Homepage. All three features work with one another to create a stellar CTA. Of course, you knew that.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Hubspot

APRIL 26, 2018

There are also plenty of posts teaching you how to write for top-tier resources. Just a year ago, most of our team had no idea how to write a blog post. Once you build a writing portfolio, you’ll be able to raise the bar higher and pitch more popular blogs with your next article. Chanty website traffic growth.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

The Lead Agency

JUNE 10, 2019

The big search engines, Google and Bing are continuously working to update their algorithms to ensure they are delivering the most relevant results to match the user’s search intent. However, while traditional SEO best practice is to write long-form content , this won’t necessarily get results for local SEO.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

LeadSquared

OCTOBER 6, 2016

Except everyone is in on this trick now, and it doesn’t always work the way you expect it to. Keep in mind these strategies will work only if you’ve already given enough to your audience and are now going for the right hook. Sometimes, nothing works as well as a direct marketing strategy.

Facebook 52

Facebook Paid Search Agency Ads Generation 52

Hubspot

AUGUST 7, 2015

It was a strategy that worked and continues to be a major business driver. My company, HubSpot, has over 1.5 If you plan on re-posting a piece of content on your blog that you’ve previously published externally, you should follow a few guidelines. To read more content like this, subscribe to (NAME OF BLOG).

Content Marketing 28

Content Marketing Planning Trends Advertising Mediums 28

Hubspot

MARCH 13, 2012

So to help you excel with your own guest blogging efforts, here is a look at the mistakes guest bloggers commonly make when strategizing, pitching, and writing guest blog posts -- so you can avoid them and increase your chances of guest blogging success! Mistakes in Guest Blogging Strategy. 1) Having NO Strategy. It never hurts to ask!

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

APRIL 7, 2014

Several of my colleagues here at HubSpot have been hacked in the past, and when I receive a direct message from them I email or respond to them letting them know I think their account has been compromised. shortener, URL shorteners are still used by many companies to help with analytics. 4) Always check the URL when logging in.

Twitter 28

Twitter Domain Godaddy CAN-SPAM 28

Optinmonster

JANUARY 14, 2024

The plugin also focuses on technical SEO aspects, like creating XML sitemaps, managing site breadcrumbs, and setting canonical URLs to avoid duplicate content issues. HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. What works for B2C might not work for B2B. 70% of B2B search queries are made on smartphones.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

SEPTEMBER 7, 2011

Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Optinmonster

JANUARY 14, 2024

The plugin also focuses on technical SEO aspects, like creating XML sitemaps, managing site breadcrumbs, and setting canonical URLs to avoid duplicate content issues. HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

JANUARY 26, 2024

Finally, write a catchy title. Follow these best practice guidelines for webinar presenters. There are two approaches that really work. While we’re talking about slides, these work a bit differently from in a training setting where you might leave slides up for a while. A great title will be interesting and informative.

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

ClearVoice

JUNE 9, 2020

You’ve been chosen to work on a brand’s new product launch. There will always be a need to write about the goods offered by brands. ” ~ HubSpot. When do writers write about products? When do writers write about products? I just read two great examples of product marketing writing!

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Albacross

JANUARY 17, 2020

Leads then enter ActiveCampaign’s built-in CRM system for our sales reps to work intelligently with them – ultimately turning the leads into valuable and loyal customers. HubSpot It serves as our main CRM solution where we store the information we have about all our current clients, potential leads, leads in progress & lost deals.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

APRIL 1, 2019

Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month. What if the campaigns you're working on this month were still generating leads for you six months later? Structure your landing page URL correctly.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78

ClearVoice

JULY 20, 2022

Knowing what content works best for your goals can be just as important as knowing what content to use. This may be why, according to HubSpot , infographics are the fourth most popular form of content marketing. It also proves that you should spend as much on your infographic design stage as the writing stage.

Practices 52

Practices Best Practices Paid Search Agency Advertising Agencies 52

Hubspot

APRIL 25, 2017

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" But consider that even the average shortened URL takes up about 23 characters -- that leaves you with about 116 characters left for the title and any accompanying text. But why 40, specifically?

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. I chose to use only data from the Single Grain blog, as this ensures that all blogs were updated under the same guidelines and reduces variables in the data. Content updating does work. Delete/combine any weak sections.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Hubspot

FEBRUARY 27, 2019

How LinkedIn Ad Campaigns Work. As for the campaign name, these are only visible internally, so we recommend you choose a highly informative name — especially if you have a few different folks working on the campaign. Outline your priorities, and then you can decide which type works best for you. Budget & Schedule.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Single Grain

JULY 30, 2019

So if you think your SEO isn’t working, take a look at the tactics you’re using and see if they’re simply out-of-date. I’m not saying that content marketing doesn’t work anymore, but cranking out large quantities of low-quality content for $5 per post doesn’t work anymore. That’s right.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

TrustRadius Marketing

MARCH 14, 2022

The writing would be as clear as possible and quick to describe important terms. You should know that the best resource regarding digital accessibility also creates the up-to-date standards and guidelines. The current web content accessibility guidelines (WCAG) are developed by the World Wide Web Consortium, commonly known as the W3C.

Terms and Conditions 52

Terms and Conditions Guidelines SEO Internet Marketing 52

accelerate agency

SEPTEMBER 1, 2021

How do backlinks work? Increasing backlinks on your website and to your website calls for serious work and a dedicated strategy. While you’ll most often see backlinks as hyperlinked text with descriptive anchor text, they can also show up in the following ways: A URL on a website, social media post, or podcast episode description.

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Hubspot

MARCH 25, 2015

Use specific language but be realistic: you can’t expect people to write an essay about how great your product is. Posting a statement asking for a specific response (such as, “The one thing I can’t live without at work is __.”). Be sure to add your text and a shortened URL (use a URL shortener such as bitly or owl.ly

Facebook 28

Facebook Click Rate User-Generated Content Communities 28

Hubspot

JUNE 8, 2016

These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. The {lpurl} portion will be automatically replaced with the landing page URL that you have set up for each ad within your campaign. They look something like this. as shown below.

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

Outbrain

JULY 8, 2019

And to do effective content marketing, you will need a content strategy that works. There are some excellent guidelines detailing how to construct an effective SEO piece here. Even so, you should write for the audience first, and search engines second. Here are some guidelines to best practices when using images online.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

Single Grain

JUNE 8, 2021

Merely coming up with attention-grabbing titles will not work. This becomes even more significant when writing for B2B companies, as it is similar to and yet different from writing for B2C sites. In this article, I will show you some tips and tricks specifically for writing B2B SaaS copy. Understanding B2B SaaS.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

Hubspot

APRIL 26, 2015

This post originally appeared on HubSpot's Agency Post. These techniques violate the search engine guidelines of both Google and Bing due to the poor quality of backlinks they generate, and they also put you at risk of receiving a penalty. Just make sure you are writing for the human, not just the search engine.

Advertorials 28

Advertorials Ad Building Guidelines Lead Scoring 28

accelerate agency

JULY 1, 2021

How do backlinks work? Increasing backlinks on your website and to your website calls for serious work and a dedicated strategy. While you’ll most often see backlinks as hyperlinked text with descriptive anchor text, they can also show up in the following ways: A URL on a website, social media post, or podcast episode description.

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

Hubspot

APRIL 25, 2012

You can learn practical tips on how to write online for traffic and money or learn more about his freelance writing services on his website. The idea of guest blogging these days usually consists of writing a guest post for a very popular blog, generating a lot of referral traffic, and repeating the cycle.

PageRank 28

PageRank Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 28, 2010

HubSpot’s studies of blogging prove that companies that blog more frequently have a higher likelihood of generating real customer wins from their blogs. Retweets – If your aim is to increase brand awareness by getting your URL, name or brand in front of the most possible eyeballs, then perhaps you want maximum retweets.

Blogger 28

Blogger Hubspot Case Studies Content 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Yes, I did volunteer to write this seemingly daunting post. Yes, let’s start this darn glossary already. A/B Testing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Webbiquity

OCTOBER 23, 2012

Writing that “Twitter provides an opportunity to mix structure and spontaneity in your business communication,” Brad Shorr offers guidance on scheduling tweets without going overboard on automation, from picking the right scheduling platform to categorizing the content you want to tweet to using repetition (carefully).

Paid Content 100

Paid Content Twitter Tactics Tools 100

Single Grain

JULY 1, 2021

Also, when writing new posts on your blog, make sure you always include a few links to some of your new friends. No matter the niche, you will find partners to work with. Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. Keep up the good work! What does nofollow mean?

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140