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Rethinking content governance in the era of generative AI

Martech

Tone/style guides built into prior templates and editor capabilities. Evaluating the continued use of third-party applications like Writer.com and Jasper when infused genAI capabilities are offered (at least in beta) by vendors like Salesforce and HubSpot. HubSpot is using OpenAI’s ChatGPT model. Register free.

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10 Common Copywriting Templates to Use in Marketing

Hubspot

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out. Let's dive in.

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Outsourcing a Design Project? Here's How to Write a Design Brief

Hubspot

The biggest lesson I've learned in working with clients was the importance of setting expectations from the very beginning. It's essential in the early stages of your design project, whether you're working with someone in-house or outsourcing it to an agency or independent contractor. What to Include in your Design Brief Template.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Why Email Marketing Still Works Recent statistics also point to the fact that email marketing is still effective mainly because people still check their emails before referencing any other source of information, be it online or offline. Start Writing Emails with a Free Trial of SendX. Enter Your Business Email Address.

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. And you're right that they won't work every time. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back.

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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot

Generative AI tools that help write sales content or prospect outreach messages (31%). It’s just another tool, not unlike Grammarly or SEMrush, or other tools which help us work smarter and not harder.” Whatever prediction is right, generative AI will change how sales professionals work. Research (16%).

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. The first step to improving your copy and conversion funnel is to learn what's not working. We grilled HubSpot's product development, sales, and support staff to get their inside perspective.

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