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The Ultimate Guide to Internet Marketing

Hubspot

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. For help designing your website or ensuring it’s up-to-par, check out 8 Guidelines for Exceptional Web Design, Usability, and User Experience. SEO: Brian Dean’s YouTube strategy. Top Online Marketing Tools.

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The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. Step 6: Publish your webinar on YouTube. For example, HubSpot audits and updates its blogs regularly.

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The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). 1) Blog Posts. Source: Medium. Let's start with SEO.

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12 Reasons Your SEO Strategy Is Failing

Single Grain

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Check out the SERP for that keyword. Long-Tail Keywords Only. What do you do well?

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How to Develop a Rewarding Content Strategy

Outbrain

There are some excellent guidelines detailing how to construct an effective SEO piece here. If you remove a web page or adjust the URL, make sure to implement redirects so it does not become a broken link. Here are some guidelines to best practices when using images online. On page content needs to integrate with your SEO plan.

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27 Ways to Drive Traffic to Your Website

Hubspot

At HubSpot, we do this by using the pillar/topic cluster model. Christina Perricone, team manager of HubSpot's pillar page content, says, "The pillar cluster model organizes content on your site around a single topic and search term through internal linking. Platforms like YouTube or Pinterest generate a lot of traffic.