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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Quality data is the essential ingredient for generative AI to work at its highest potential.

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How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Hubspot

At HubSpot, we run these campaigns quarterly. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. As we brainstormed how to start our research, we had a few inputs to work with. Running the Surveys and Creating the Report Content.

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5 Tools to Turn Copywriting Into Data-Driven Copywriting

Anyword

In this post, we will talk about how you can gauge whether the content you write is engaging your audience before you publish it. But how can you maximize your tone of voice/audience fit, writing style, copy length, or call-to-action before your content sees the light on the interwebs? Hubspot : Reader Personas + SEO Analysis.

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How the best companies measure content quality

Kevin Indig

The most popular SEO strategy is growing traffic through blog content. Writing is a creative pursuit, but scaling content is a science. We tend to romanticize writing for the web, but good content is the result of a measurable process. Already today, most content doesn’t get SEO traffic, backlinks or any eyeballs.

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Today, SEO is as much an art as it is a science. This blog post will cover nine SEO-friendly content writing tips to improve rankings. SEO is not some magic skill only technical people can execute properly. Be Aware of Site Structure and Technical SEO Best Practices. Update Old Content. Apply the Skyscraper Method.

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Top 4 Learnings from INBOUND 2021 on All Things Marketing: SEO

SmartBug Media

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. HubSpot Academy Sessions. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Google Trends.

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