Anyword

MARCH 23, 2022

In this post, we will talk about how you can gauge whether the content you write is engaging your audience before you publish it. But how can you maximize your tone of voice/audience fit, writing style, copy length, or call-to-action before your content sees the light on the interwebs? Hubspot : Reader Personas + SEO Analysis.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

Kevin Indig

APRIL 1, 2023

Writing is a creative pursuit, but scaling content is a science. We tend to romanticize writing for the web, but good content is the result of a measurable process. To get to better metrics, we first need to know what we’re optimizing for: performance. The same principle applies to content. By measuring the right metrics.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? So, let’s look at how it can be bettered by artificial and human intelligence working together. Dig deeper: 5 AI writing assistants in action 3. Why is AI okay sometimes but not others?

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

Hubspot

SEPTEMBER 1, 2023

For example, ChatSpot integrates with HubSpot and is available for free accounts and up. This AI will be easy to integrate and fairly familiar to HubSpot users, improving existing processes. Find AI tools with guidelines or support. Follow brand guidelines. Provide performance tracking. And so much more!

Ethics 66

Ethics Marketing AI Training Work Management 66

Hubspot

MAY 30, 2023

Generative AI tools that help write sales content or prospect outreach messages (31%). It’s just another tool, not unlike Grammarly or SEMrush, or other tools which help us work smarter and not harder.” Whatever prediction is right, generative AI will change how sales professionals work. Research (16%).

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

NuSpark Consulting

JANUARY 21, 2019

Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. Then we lightly sprinkle in promotional emails for lead-generation and conversion-rate-optimization programs. It worked for some companies (and still does), especially those who thrive on having a large number of small clients.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Martech

SEPTEMBER 1, 2023

I envision a day when I can use a natural language interface to tell an AI-driven assistant where I want to go and when and then let it do the hard work of getting it done. A professor friend summed it up with a tongue-in-cheek Facebook post: “So … I’ve been working a lot with chatGPT in developing a new course.

Marketing AI 124

Marketing AI Ethics Planning Touchpoints 124

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Write great metadata. Don’t believe me?

SERP 74

SERP Optimization Content Keywords 74

SendX

MAY 24, 2019

Why Email Marketing Still Works Recent statistics also point to the fact that email marketing is still effective mainly because people still check their emails before referencing any other source of information, be it online or offline. Start Writing Emails with a Free Trial of SendX. Enter Your Business Email Address.

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

JULY 13, 2023

Furthermore, there should be a healthy balance between AI-generated and manual work so sales reps won’t become anxious when human expertise is required. Expensive Pricing Of salespeople, 22% think that AI is expensive , while 28% of sales leaders reported AI tools had returned a negative ROI, according to a HubSpot study.

Marketing AI 52

Marketing AI Tips Work Management Ethics 52

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. Writing With Flair: How To Become An Exceptional Writer - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MAY 27, 2020

Write the post. Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. When you have a clear goal, it becomes much easier to the pick topics you write about, the blogs where you want to publish, how frequently you write, and so on. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. Marketers, therefore, need to optimize their endeavors for local SEO. According to HubSpot, 80% of potential customers use search engines to find local information.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer. Optimizely.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. If this sounds like a lot of work, it's because, in many cases, it is.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SmartBug Media

JUNE 21, 2023

Optimize pages for mobile. Optimize content for search engines. In a home renovation, no reputable contractor dives right into work on the first day on the job. Start by outlining your objectives and game plan, then concentrate on getting work done. Write out your list of goals for redesigning your website.

Marketing Websites 52

Marketing Websites Budget Programs Work Management Lead Ranking 52

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. This blog post will cover nine SEO-friendly content writing tips to improve rankings. At its core, SEO is about writing content that’s better than the competition —and yes, utilizing on-page and technical SEO best practices along the way. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Hubspot

FEBRUARY 1, 2018

In addition, this isn’t an optimal time to try a new technique -- if it doesn’t work and things go south, you could lose the deal. Working through a hypothetical scenario with a team member or coach gives you a low-stakes opportunity to identify your strengths, weaknesses, and stumbling blocks. Which responses worked well?

Guidelines 90

Guidelines Paper Work Management Tactics 90

Hubspot

MARCH 27, 2018

Write Better Posts. But it's not always easy to improve your writing or your team's writing quickly. Grammarly is a tool that uses AI to recommend better writing. The result is writing that captures attention. You might also combine Crayon with HubSpot's Content Strategy tool. AI is here to help.

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

KoMarketing Associates

MARCH 18, 2014

After all 91% on consumers open email every day, according to ExactTarget via HubSpot. No matter the industry, following basic guidelines about emails that have great design, timing, and content are going to succeed better than your spam-like competitors. In addition, designing for mobile email is becoming key for any industry.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

Rev

FEBRUARY 1, 2018

When it comes to writing about music, you can’t just choose a simple blogging platform, since it’s entirely likely you’ll be posting not only stellar content, but also music videos and playable audio content, and maybe even interacting with readers using polls and special musical chat rooms. 2 Choose a topic and write well.

Best Practices 60

Best Practices Marketing & Strategy Blogger Guidelines 60

Hubspot

APRIL 9, 2019

You know you’re writing a formal email if … you have to pause and wonder, "Is this too casual?" Using these formal email guidelines is a surefire way to make sure your business emails always hit the right note whether you’re reaching out for the first time or just following up. How to Write a Formal Email. Greet appropriately.

Template 77

Template Marketing Proposals Burn Rate Hubspot 77

Hubspot

AUGUST 7, 2018

Optimize your site for search engines. Write online press releases. For help designing your website or ensuring it’s up-to-par, check out 8 Guidelines for Exceptional Web Design, Usability, and User Experience. Next, you’ll need to keyword optimize your site for search engines. Internet Marketing Strategies.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. You can imagine the clear value given by offering a discount on a visitor’s first purchase in the case of J Crew, and with ConversionXL, that offer appeared on a blog post about conversion rate optimization.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Marketing Qualified Leads 101

Webbiquity

OCTOBER 18, 2010

Blog Optimization, Post Title SEO & Deadeye Targeting by aimClear. Smart Professionals with Dumb Blogs by Writing on the Web. Patsi Krakoff presents a list of common “dumb&# mistakes made by otherwise smart bloggers (long sentences, overuse of “we,&# vague terms) along with recommendations for writing better posts.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Hubspot

AUGUST 30, 2019

A web page with responsive design automatically appears an optimized form on any device. Note : Depending on the landing page design software you choose to work with ( we’ll cover some options shortly ), responsive design might be an automatic feature for you. The key is finding one that works for you. Responsive Design.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Hubspot

OCTOBER 29, 2019

People are changing the way they work. So, when we talk about the future of work, we have to focus on what’s influencing change. What has been found is symmetrical value between how customers want to connect with the businesses they support and employees who want to work for the businesses they support.

Skype 53

Skype Paid Search Agency Budget Programs Rules 53

SmartBug Media

OCTOBER 15, 2021

HubSpot Academy Sessions. Having a fast and Intuitive website is important in addition to writing for personas. We’ll first discuss the five universal best practices (that should work for every platform) and then we’ll dive into the specific best practices per platform. Reels are working as a discovery method for brands.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Hubspot

MARCH 7, 2018

This criticism was so disheartening, there came a point where I’d actively avoid writing for certain people because of how they expressed their feedback. The reason my colleague’s comment struck a nerve with me isn’t because I’m a delicate flower who can’t take being told my work is insufficient. It’s because it wasn’t constructive.

Tips 73

Tips Guidelines Buyer Personas Template 73

nDash

AUGUST 25, 2020

In each article, we’ll highlight one content leader and break down what makes their work stand out. If you don’t know the name, here’s a brief snippet of Jay’s bio: I’d like to help more people find and share their voices in their work. A lot of Jay’s work revolves around podcasts.

Planning 52

Planning Top of Funnel B2B Thought Leadership Thought Leadership 52

Hubspot

JULY 30, 2013

Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing? On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. Sure, they are popular, and they may work.

Press 28

Press PageRank Optimization SEO 28

ClearVoice

JULY 22, 2022

Maybe you even found a way to work some comedy in there. This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. A smattering of backup: Optimizely : “Most are no longer than five to seven words.” Here are some good guidelines: Homepage.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Hubspot

MARCH 12, 2018

And you're right that they won't work every time. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Flattery works. Would you like me to write it up so that you can share it with your web team? What will happen?

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Valasys

MARCH 27, 2023

Sales and marketing teams must improve their presentation and work harder to understand their target audiences. You can position your brand as an authority in the field by writing blog posts or how-to guides. Take a closer look now… Set clear guidelines. In any sales strategy, email automation tools are essential.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Hubspot

FEBRUARY 25, 2015

Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Download our pre-sized Facebook cover photo template for free here to help you create and optimize your Facebook cover photo.

Template 28

Template Facebook Guidelines Ideal Customer Profiles 28

Hubspot

OCTOBER 18, 2018

Traditional publishing refers to the process of working with an agent and/or publishing house to edit, release, and market a book. They choose which independent agents, editors, designers, and distributors to work with, and they assume all or most financial risk associated with putting their book out. What do these processes mean?

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73