Hubspot

MAY 30, 2023

Generative AI tools that help write sales content or prospect outreach messages (31%). It’s just another tool, not unlike Grammarly or SEMrush, or other tools which help us work smarter and not harder.” Whatever prediction is right, generative AI will change how sales professionals work. Research (16%).

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Martech

APRIL 25, 2023

That’s fitting, given how it is changing the scope of work in many industries. ” With such a huge part of the marketing operations role being the tasks and projects inside of the ops function, it’s difficult to find time to get the strategic work done. Code outlines Don’t have a large dev team?

Marketing AI 100

Marketing AI Allocation Top of Funnel Planning 100

Hubspot

SEPTEMBER 1, 2023

For example, ChatSpot integrates with HubSpot and is available for free accounts and up. This AI will be easy to integrate and fairly familiar to HubSpot users, improving existing processes. Find AI tools with guidelines or support. Follow brand guidelines. Provide performance tracking. And so much more!

Ethics 66

Ethics Marketing AI Training Work Management 66

Hubspot

APRIL 27, 2021

The biggest lesson I've learned in working with clients was the importance of setting expectations from the very beginning. It helps both parties get on the same page and can prevent miscommunication down the line. Your Branding Guidelines. During my career, I have freelanced on and off. Your mission and your values.

Design 83

Design Template Paid Search Agency Budget Programs 83

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

Hubspot

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Write Compelling (But Concise) Subject Lines. Closely Tie Emails to Landing Pages. Write Compelling (But Concise) Subject Lines. Closely Tie Emails to Landing Pages.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

ClearVoice

DECEMBER 21, 2018

Finding work is a top concern for freelancers. In fact, a whole host of income-related issues are troubling today’s freelancers, who worry about the competitive nature of the business, if they’re being paid fairly, and where they’ll find their next writing job. No brand is putting a $500 writing assignment on Fiverr.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. As the reigning king of professional social media, LinkedIn is the premier platform for entrepreneurs, executives, and working professionals looking to build their network and increase their influence. Those days are over.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. Writing With Flair: How To Become An Exceptional Writer - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out. Let's dive in.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. If this sounds like a lot of work, it's because, in many cases, it is.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). Maybe you even found a way to work some comedy in there. This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. It depends on the nature of the page. Product pages.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Only B2B

APRIL 13, 2022

For anybody working as an inside sales appointment setter, time is of the importance. The problem is that you’re literally barging into your prospects’ offices and interrupting their work with your call. Examine a potential customer’s social media pages to learn more about his or her personality and interests.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

SmartBug Media

OCTOBER 15, 2021

HubSpot Academy Sessions. Having a fast and Intuitive website is important in addition to writing for personas. Why: Not on the product detail page. We’ll first discuss the five universal best practices (that should work for every platform) and then we’ll dive into the specific best practices per platform. Sales Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

DECEMBER 13, 2011

Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. 11 Editorial Guidelines to Enforce for Your Business Blog. 11 Editorial Guidelines to Enforce for Your Business Blog. Explain the blog's objective.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Posted by SamuelMangialavori Content, content, and more content!

SERP 74

SERP Optimization Content Keywords 74

Hubspot

AUGUST 7, 2018

Write online press releases. For help designing your website or ensuring it’s up-to-par, check out 8 Guidelines for Exceptional Web Design, Usability, and User Experience. For tips on keyword optimizing your entire site, check out On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 31, 2020

There are so many rules and guidelines and so much planning and preparation involved. To learn more about Facebook’s contest rules, visit their Page Guidelines. Include a Form on a Landing Page to Generate Leads. Create Your Own Terms & Conditions / Official Rules Page. Set Your Goals.

Social Media 100

Social Media Media Rules Guidelines 100

LeadSquared

OCTOBER 6, 2016

Companies spend months patiently creating a relationship with their audience – the ‘jabbing’ if you may, until the right moment arises and they land the perfect ‘right hook’ with campaigns or offers that they hope will get the cash registers ringing. Except everyone is in on this trick now, and it doesn’t always work the way you expect it to.

Facebook 52

Facebook Paid Search Agency Ads Generation 52

Mailmunch

MAY 4, 2021

Some say manually building links is against Google’s guidelines and should be avoided. Obviously, you need links from relevant domains so you need to reach out to websites that write about your topics. Just check out the contact page or the about us page. If not, you can take a look at their LinkedIn page.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. For example, at HubSpot, lists include Leadership Experts, Top Marketing Experts, Top Business Podcasters , and more.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

SpotMe Blog

SEPTEMBER 15, 2022

Then, once it’s over, they just upload a recording of it to the event registration landing page and never look at it again. And it works a treat for virtual and hybrid events. Looking for guidelines for your event marketing plan? Write a detailed case study about your event speakers and their achievements.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Valasys

AUGUST 22, 2019

Search engines rely on signals such as local content, social profile pages, links, & citations to provide the most relevant results to the local users. According to HubSpot, 80% of potential customers use search engines to find local information. Focus on improving some of the off-page SEO strategies.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Hubspot

JULY 30, 2013

What about those guest blog posts you''re writing? On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. This, according to Google, includes what are called unnatural links -- "links that weren’t editorially placed or vouched for by the site’s owner on a page."

Press 28

Press PageRank Optimization SEO 28

Hubspot

SEPTEMBER 5, 2013

It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. What Are the Quality Guidelines? Following several leaks of the guidelines given to search raters, an annotated version of the document has been made public.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

NOVEMBER 22, 2016

I mean, they get us our search results, after all.But how does Google's algorithm work? They cut through its estimated “trillions” of web pages in existence to find the information you’re looking for. But it’s not just about the words on the page. Source: Search Engine Land. Believe it or not, algorithms are really cool.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

FEBRUARY 25, 2015

When people arrive at your Facebook Page, where do you think they first look? It''s a visual piece of content that sits at the top of your page. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. 1) Do abide by Facebook''s cover photo guidelines.

Template 28

Template Facebook Guidelines Ideal Customer Profiles 28

Hubspot

JUNE 21, 2011

13 Tips for Writing & Launching an Ebook. Brainstorm & Decide on Your Topic: What to write about is probably the most difficult and important decision you'll have to make during the ebook creation process. Once you decide how you want to break up the content, writing each chunk of text will seem a lot less daunting.

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

AUGUST 17, 2012

I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! Instead, give all new interns a solid introduction to your company, culture, goals, and tools before digging into work. This has been a tradition for years now, and it has worked well!

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

JUNE 14, 2016

Make sure you establish what the guidelines are for entering the contest, and make that clear on your promotional materials. Not to mention, there are tons of hashtags being created each day, making it difficult to land on something unique and catchy. Try to make your hashtag catchy, easy to search, and easy to write.

Terms and Conditions 28

Terms and Conditions Guidelines Rules Budget Programs 28

Optinmonster

JANUARY 14, 2024

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Hubspot

SEPTEMBER 7, 2011

Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand. Setting up a Page is simple. Just visit https://www.facebook.com/pages/create.php , and follow the step-by-step setup instructions.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

APRIL 13, 2016

Brainstorming topic ideas, writing, editing, proofreading, publishing, promoting -- it’s a lot to ask from a handful of writers who have a plate full of client work to do. Whether you know it or not, every person that works for you is a potential blogger. In short, writing can be scary. Put Out the Call.

Blogger 28

Blogger Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 3, 2020

How about we put a giant animated GIF in the middle of the page? In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. Let’s dive in.

Guidelines 101

Guidelines Design Pricing Price 101