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5 Tools to Turn Copywriting Into Data-Driven Copywriting

Anyword

In this post, we will talk about how you can gauge whether the content you write is engaging your audience before you publish it. But how can you maximize your tone of voice/audience fit, writing style, copy length, or call-to-action before your content sees the light on the interwebs? Hubspot : Reader Personas + SEO Analysis.

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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

After all, what is content worth if you don’t access the readers who would most benefit from your writing? Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers.

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How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Hubspot

At HubSpot, we run these campaigns quarterly. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. As we brainstormed how to start our research, we had a few inputs to work with. Running the Surveys and Creating the Report Content.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Quality data is the essential ingredient for generative AI to work at its highest potential.

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5 ways to harness AI in B2B content creation

Martech

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? So, let’s look at how it can be bettered by artificial and human intelligence working together. Dig deeper: 5 AI writing assistants in action 3. Why is AI okay sometimes but not others?

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How AI can help address the marketing ops talent shortage

Martech

That’s fitting, given how it is changing the scope of work in many industries. ” With such a huge part of the marketing operations role being the tasks and projects inside of the ops function, it’s difficult to find time to get the strategic work done.

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How the best companies measure content quality

Kevin Indig

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Writing is a creative pursuit, but scaling content is a science. We tend to romanticize writing for the web, but good content is the result of a measurable process. This is the power of Ahrefs Webmaster Tools!