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Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Twitter background guidelines by Croncast For anyone still using a "canned" Twitter background found somewhere on the web, or worse, one of Twitter's own default backgrounds, this post provides the technical specifications—file dimensions, size, coordinates and instructions—for creating a custom Twitter background image.

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How to Improve SEM Conversion Rates

WebMarketCentral

The recommendations above and those in Dan's article serve as general guidelines, but your company, offering and prospects are unique: in the end, the only way to truly optimize your SEM conversions is through testing several alternatives and then fine-tuning the landing pages that work best for you. Test, test, test.

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Social Networking Sites and SEO: What Wikipedia Won't Tell You

WebMarketCentral

She goes on to write that "And yet, when I publicly suggest knowledgeable people with good content should contribute to the Wikipedia, I'm spoken down to, told to read the conflict of interest guidelines and criticized." And Debra is by no means alone on this.

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Forrester on Blogging

WebMarketCentral

Companies can't stop their employees from blogging, but they can and should provide guidelines as to what is appropriate and permissible. This seems like obvious advice -- companies should monitor their coverage across all media -- but it is commonly ignored.

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Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

Understand Google's Guidelines by Alibaba Jon Rognerud reveals what matters to Google when indexing and ranking pages, and what doesn't. the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them).

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Sherpa Answers 15 Common SEO Questions

WebMarketCentral

As long as the blogging team follows a few simple guidelines and avoids the seven deadly sins of blogging , then absolutely! ** technorati tags: MarketingSherpa, SEO, paid vs. organic search, Lee Odden, HubSpot, Dynamic Digital Advertising, Anne Holland, long-tail keywords, blogging del.icio.us

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Toward a Code of Ethics for Marketing Consultants

WebMarketCentral

Codes abound, from ethical guidelines for management consulting and marketing to search engine optimization , public relations and blogging. It's not that there's a shortage of ethical codes, just a shortage of adherence to them. My personal contribution to the genre would be: - Start with an honest assessment of your strengths.

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