Webbiquity

JULY 11, 2023

To ensure you don’t fall into the abyss of endless emails and chaotic spreadsheets, invest in an effective filing system that can coordinate your influencer contracts, brand guidelines, creative assets, and campaign analytics into one tidy digital location.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Webbiquity

JANUARY 17, 2020

According to guidelines , consent must be “freely given, specific, informed, and unambiguous.” If your provider doesn’t offer any extras like this, you might want to consider switching to a new platform. How are you collecting permissions? Obtaining consent is one of the most critical aspects of GDPR.

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

Webbiquity

AUGUST 17, 2021

With every ad, you need to read up on the latest rules and guidelines now. Pinterest ads are much easier than advertising on Facebook. You already know this if you’ve tried recently to do ads on Facebook! Even simple boosts are now complicated for people.

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

NOVEMBER 21, 2019

These guidelines can include how your employees should react to positive or negative feedback about your company. For this reason, your business should have an established social media policy that outlines what your staff should and shouldn’t do (regarding your business) on such social channels like Facebook and Twitter.

Work Management 145

Work Management Marketing Management Guidelines Social Media 145

Webbiquity

JULY 22, 2022

With a clear breakdown, accurate information, clever design, and clearly defined payment guidelines, your clients will have no trouble paying you on time. But one small mistake can cause payment issues, so you’ve got to get the formula right.

Terms and Conditions 136

Terms and Conditions Ad Exchange Customer Satisfaction Design 136

Webbiquity

DECEMBER 9, 2020

Backlinks from spammy sites can incur a Google penalty for violating Google’s guidelines. Get rid of toxic backlinks: Not all backlinks are equally valuable, and some can even harm your SEO ranking. That’s why it’s vital to monitor your backlink profile and keep it free of toxic backlinks.

SEO 272

SEO Traffic Tips SERP 272

Webbiquity

MAY 10, 2018

If your site is also configured to a mobile application, Google provides developer guidelines to allow users searching from mobile devices to open the app directly from the organic search result. The easiest solution is to add a mobile-responsive design for smartphones, tablets and other portable devices. Add AMP to your site’s content pages.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Webbiquity

JULY 18, 2019

Make sure to inform your performers and speakers of all the guidelines they need to know about. Ensure that the personality and subject-matter expertise of the speakers matches the tone of the event. Most importantly, be sure the talent and speakers help to improve the entire event experience. Create a Mobile App.

Work Management 170

Work Management Marketing Management Mobile Marketing Guidelines 170

Webbiquity

OCTOBER 22, 2020

You should then determine the best way of reaching out; a direct message on social media or an email is often the best option, though if the blogger has posted specific instructions or guidelines, be sure to follow those. Encourage others to quote you by name.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

MARCH 11, 2019

Another question you should ask is if they are familiar with Google’s webmaster guidelines, which restricts some of the “tricks” that dodgy SEO specialists use. The consultant might come up with a list of changes for your web page, like changes in URL, titles, tags and headings.

SEO 221

SEO Tips Marketing Proposals Work Management 221

Webbiquity

SEPTEMBER 27, 2019

Audit the email design to assure all of your brand guidelines are followed. They have also provided the phone number, hours of business, and the hashtag to find them on social media. Everything is clearly organized and easy to find. Email Design. Your email must be responsive and render well on devices of all size.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Webbiquity

OCTOBER 20, 2015

Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. Here are a few quick and easy tips to make sure ads get approved: Some industries have additional guidelines for how they can use Facebook Ads. If you add a landing page, the fun and chaos increase even further.

Facebook 100

Facebook Paid Search Agency Ads Landing Pages 100

Webbiquity

OCTOBER 1, 2019

Besides, due to strict GDPR guidelines, you cannot sign up EU users to your email list without their explicit consent. You already have their email address to share the transaction confirmation. However, this cannot be assumed to be the consent for receiving marketing emails.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

Webbiquity

JUNE 6, 2016

Ensure brand resources are readily available to employees — such as information on corporate identity standards, brand guidelines, and the company’s mission. Make sure fundamental messages about your organization’s brand and its positioning are included in all internal communications (e.g. Provide Tools.

Brand Identity 100

Brand Identity Branding Word of Mouth Best Practices 100

Webbiquity

MARCH 8, 2018

Give your influencers guidelines, but try not to restrict them in how they promote you. Though your brand image is precious, it’s important you don’t micromanage your influencer’s content. The more authentic their content is to their own voice, the more relatable and believable it appears.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Webbiquity

FEBRUARY 5, 2016

As long as you follow the anti-spam guidelines, the tool should provide high deliverability (no reason recipients should see your emails marked as spam). Then you should use this plugin to help you master your on-page SEO. An email-marketing platform that allows you to market to your opt-in email list.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Webbiquity

MARCH 6, 2013

Stick with basic guidelines for Facebook and Twitter. There is no time to waste. PR teams cannot just issue a blanket statement. They have to empathize with the naysayers. They have to relate to and create solutions for the issue. Now is not the time to go informal or rogue with your posts.

PR 100

PR Social Media Media Public Relations 100

Webbiquity

MAY 24, 2010

True, there are techniques that work better than others, guidelines that are good to know, rules of etiquette to follow and common mistakes to avoid , but the general skills called for aren’t all that uncommon, and the specifics are teachable. Social media marketing is really hard. And see myth #1 above. Not really.

Social Media 100

Social Media Social Marketing Media Rules 100

Webbiquity

APRIL 12, 2022

This policy should tell your employees the following: Brand guidelines: Not everything is fit for posting. Copyright guidelines: If you’re using images from external sources, always check if the image can be used and credit the original owner if necessary. Confidentiality guidelines: These govern the use of company and user data.

Social Media 279

Social Media Marketing Management Media Guidelines 279

Webbiquity

JANUARY 22, 2014

Compensation: Matt calls this out specifically in his post, noting that “email offering money to get links that pass PageRank (are) a clear violation of Google’s quality guidelines.” ” A legitimate guest blogger offers a post that has value to your blog in and of itself , and so would not propose monetary compensation.

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 10, 2011

Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites&# for SEO, feeds, forms, security, Twitter and more. WordPress SEO.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

OCTOBER 18, 2010

Lamenting the lack of a “succinct summary all in one place&# of the most valuable guidelines for bloggers, Jill Chivers proceeds to offer her own excellent summary of four key factors in writing a compelling post, eight ideas for more interesting content and five things to check before publishing.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

FEBRUARY 11, 2011

How to write for the web: 23 useful rules by eConsultancy.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

JANUARY 18, 2010

Corporate marketers will come away with clear guidelines for an over-arching strategy, and how and when an outside agency can be most helpful. The book is aimed at a wide audience; C-level executives will gain a greater understanding of the role of marketing and the business justification for various levels of investment.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

DECEMBER 11, 2013

”) and five guidelines (among them, “Review Your Data to Develop Great Content”). As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) Content marketing: What is more important than strategy? by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

JANUARY 10, 2010

Twitter background guidelines by Croncast. Gyutae Park details a real-world case of how to use Twitter to drive traffic to worthwhile content, using a hot topic, your network of followers, social bookmarking sites, the Tweet This Wordpress plugin, a helpful follow-up article—and a bit of luck.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

NOVEMBER 2, 2010

Explain your goals and establish clear guidelines for any mention of the company on social media sites. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

OCTOBER 10, 2023

Ethical considerations must guide AI-generated GIFs to ensure they align with ethical guidelines and avoid promoting harmful stereotypes or messages. Maintaining relevance and avoiding the overuse of GIFs in marketing campaigns is essential to prevent viewer fatigue.

Marketing AI 289

Marketing AI Social Media Social Marketing Marketing Budget Creation 289

Webbiquity

MARCH 24, 2022

Stick to your brand guidelines. Having a blog attracts a quality audience that is likely to convert. Providing free information that’s helpful to your prospective clients builds trust in your brand. You’ve followed all the previous steps, great! You now have an engaging website, but is it clearly tied to your brand in the minds of prospects?

Design 260

Design Marketing Websites Practices Lead Scoring 260

Webbiquity

SEPTEMBER 21, 2020

While the concept of credibility may seem very subjective, there are certain guidelines that help ensure your reviews and testimonials carry real weight. However, it’s critical to bear in mind that there’s “social proof” and then there’s “credible social proof.”

Conversion Rate 143

Conversion Rate Conversion Click Rate Newsletter 143

Webbiquity

SEPTEMBER 30, 2010

While no enterprise can avoid negative comments in the social media realm completely, all companies can at least minimize the downside potential by providing employees with clear guidelines for any work-related postings. Guidelines for Social Media Use. Guidelines for Content creators (bloggers, presenters, video, podcasts etc.).

Social Media 100

Social Media Media Guidelines Digg 100

Webbiquity

FEBRUARY 28, 2019

Follow the guidelines above to help best position your efforts and output for success. Merely becoming a visual designer is not that hard, but consistently producing work that is effective and appreciated is more challenging. How can you guarantee your work is going to dominate the market and attract customers’ attention?

Design 159

Design Social Media Guidelines Network Marketing 159

Webbiquity

OCTOBER 20, 2020

For example, if you’re pitching to a restaurant’s marketing team , check whether you have mentioned mask guidelines, indoor / outdoor guest seating, and social distancing practices. Examine your current plan outlines before sending proposals to clients. Are you including curbside pickup and delivery services in your communication proposals?

Planning 237

Planning Ideal Customer Profiles SWOT Paid Search Agency 237

Webbiquity

JANUARY 26, 2021

Those images are human-drawn or rendered “in accordance with neuroscientific guidelines for maximum attention and retention.” And video creation tool Squigl uses AI to associate animated images from its library with keywords selected from text you upload. Engagement and Interactivity.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

SEPTEMBER 6, 2022

Guidelines for Creating High-Conversing Video Content. Videos can cover every aspect of a product, including how to use it, its description, specifications, and capabilities. They help consumers make decisions by visually demonstrating many elements of the product.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Webbiquity

DECEMBER 1, 2020

Those who do often have specific guidelines to follow. But be very careful using tools for outreach. If the influencer has a website or blog, take a close look at it before reaching out. Some bloggers don’t accept guest posts. The Follow Up. Influencers are busy people.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Webbiquity

SEPTEMBER 16, 2014

Though written primarily for SEO novices, even seasoned experts may find it worthwhile to skim this comprehensive post covering basic links types, how links convey authority, backlinking guidelines, black hat practices, backlinking tools, expert SEO resources, and common link-building tactics.

Link Building 100

Link Building SEO Ad Building Guidelines 100