Survey Suggests Marketers Are Moving from Paid to Social Media
Customer Experience Matrix
OCTOBER 26, 2009
Incidentally, the survey also found that 73% of respondents had guidelines in place to measure marketing success, but just 50% said their company requires a measurement plan as part of its program approval process. Treat this as you wish: is it impressive that 73% have measurement guidelines or frightening that 27% do not?
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