Customer Experience Matrix

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Survey Suggests Marketers Are Moving from Paid to Social Media

Customer Experience Matrix

Incidentally, the survey also found that 73% of respondents had guidelines in place to measure marketing success, but just 50% said their company requires a measurement plan as part of its program approval process. Treat this as you wish: is it impressive that 73% have measurement guidelines or frightening that 27% do not?

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Like the Pirate Code , Infer's recommendations are more guidelines than actual rules: it’s up to users to review the findings and decide what, if anything, to do with them. Users who create segments can then have the system automatically track movement of individuals into and out of segments and define actions to take when this occurs.

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Uses of Lifetime Value - Part 1

Customer Experience Matrix

In fact, it’s a safe bet that many companies lose considerable amounts of money on such retention-intensive customers precisely because they set their guidelines for allowable retention costs based on average future values. Precisely the same logic applies to customer service costs, which in a way are retention costs too.

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Martech in the Apolocalypse

Customer Experience Matrix

A few guidelines include: Decide on data, not intuition. You have to support the technology with training, governance, organizational alignment, leadership, recruiting and reward systems that enable and empower staff respond effectively to new conditions as they arise. That’s been the goal forever.

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The Performance Power Grid Doesn't Impress

Customer Experience Matrix

But even so, a few extended examples and some general guidelines would be most helpful. But exactly what this portal looks like and which data are presented for analysis, isn’t explained in any detail. The authors might argue that the specifics are unique to each company.