Chris Koch

NOVEMBER 24, 2009

One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. Guidelines are not guardrails. The guidelines should include a place to go for advice.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

OCTOBER 16, 2009

They encourage subject matter experts to blog, track what they write about, and offer blogging guidelines and help when needed. Whether through choice or through necessity, these marketers take a more hands-off approach—the “let a thousand flowers bloom&# approach. They do not set up or tend corporate blogs.

B2B Thought Leadership 100

B2B Thought Leadership Blogger Thought Leadership Word of Mouth 100

Chris Koch

MARCH 19, 2010

Some organizations have created support channels for employees to ask questions about the guidelines. Social media policies help the organization understand how to engage without getting in trouble. Others have set up training programs for employees who will engage in social media. Gather information by asking questions.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

AUGUST 3, 2010

I humbly offer these guidelines in the spirit of the B2B marketing guild. It’s worth our time to develop a brief guide to social media voice for employees that takes into account the unique attributes of your target audience. I’d love to hear your additions, comments, rants.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

I humbly offer these guidelines in the spirit of the B2B marketing guild. It’s worth our time to develop a brief guide to social media voice for employees that takes into account the unique attributes of your target audience. I’d love to hear your additions, comments, rants.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100