KoMarketing Associates

JULY 24, 2015

Running a few mock-ups by some employees as a “test group” can also help you decide what works best. By making the sales process as easy as possible for your customers, you give them less reasons not to work with you. Sleek Design / UX. Improve Your Company Culture. Annual international company retreats. Final Thoughts.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

Hubspot

NOVEMBER 28, 2017

Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. The lesson social media marketers can learn from this awful mistake is that humor doesn’t work if you're newsjacking something contentious. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs. Tone Deaf Tweets.

Guerilla Marketing 78

Guerilla Marketing Sample Paid Search Agency Lock-In 78

6sense

NOVEMBER 9, 2021

We have our reps pay attention to the people that are commenting in chats and those are the ones they will work. You own guerilla and satellite efforts around an event is an alternate strategy to official sponsorship… dinners and passes to the event to meet with key clients. Sponsors can also secure speaking slots.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

Delivra

FEBRUARY 6, 2019

Google used this beta to debug issues and work on improvements to its platform. This is a perfect example of how a creative campaign can work for you. Still, a gimmick can work, especially when done well. Guerilla marketing can be another effective way to raise brand awareness and stand out from the crowd. HireAHelper.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

MLT Creative

JULY 11, 2011

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. One monolithic company works with another to resolve a problem. Case studies are bursting with promise for use in B2B lead generation and sales. Most are mind-numbingly dull.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Convince & Convert

SEPTEMBER 30, 2010

I didn’t know him, and hadn’t worked with his (large) company. That’s the way it’s worked in marketing forever, and social media isn’t any different. Tags: social media ROI Guest Posts matt ridings social media measurement social media strategy social media success metrics tech guerilla.

Social Media 147

Social Media ROI Guerilla Marketing Media 147

Marketing Insider Group

FEBRUARY 27, 2024

Monitor KPIs and gather insights into what worked and what didn’t. Contact Sagefrog today to learn how we’ll work together to achieve your goals in 2024. [1] Whether making a purchase, signing up for a newsletter, or downloading content, the conversion process should be intuitive and user-friendly.

Planning 254

Planning Campaigns Advertising Agencies Paid Search Agency 254

Rev

OCTOBER 14, 2018

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Working with a CEO mindset came up recently when I interviewed an old friend for a podcast, which you can listen to here and here. I’ve known Ryan Phelan a long time.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

ANNUITAS

FEBRUARY 23, 2012

It is here that many vendors seem to go back to guerilla marketing tactics, believing that their mission is to gather as many names of passersby as they can. Unfortunately, too many sales people use this same approach when working the show floor. However there are a few aspects that I hate when it comes to events.

Work Management 100

Work Management Marketing Management Guerilla Marketing Demand Generation 100

Vidyard

DECEMBER 29, 2014

Taulia used background footage of a kid peaking around the corner at you, working on his computer, and struggling to lick paper envelopes with the tag line “being a kid is hard, Taulia is easy” These background videos encourage you to browse the microsite, watch more videos, and learn why Taulia is as easy as this kid says.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Hinge Marketing

NOVEMBER 26, 2014

This isn’t guerilla promotion. Ask yourself what you know a lot about from your work with clients. And as a business development professional, that’s where you come in. The Keys to Great Content. Strong content has a couple of key attributes. It should be: Educational. See if you can identify three.

Guerilla Marketing 48

Guerilla Marketing Marketing Proposals Work Management Marketing Management 48

Computer Market Research

MAY 24, 2017

effectiveness, partners are required to work with CAM and/or marketing associate to plan initiatives in the quarter that follows the funding. Guerilla marketing. Each MDF request must be approved by ABC Company before partner incurs any expenses. Requests must be made 10 business days before the activity is requested; to ensure max.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

Hubspot

AUGUST 6, 2018

My favorite part of the writing process is when my editor reviews my work. Asking other people to evaluate your work applies to almost every discipline, especially user experience and design. Learning directly from the people that your work is actually for -- your users -- is what enables you to craft the best user experience possible.

Guerilla Marketing 73

Guerilla Marketing Sample Studies Opinions 73

Hinge Marketing

AUGUST 9, 2016

This isn’t guerilla promotion. When your firm starts assembling its marketing toolbox, it makes sense to ask, “Which tools work?” Marketing and promoting your expertise through thought leadership doesn’t work overnight. Your expertise can drive the success of your content marketing long before you talk to a prospective client.

Thought Leadership 48

Thought Leadership Webinar Metrics Work Management Guerilla Marketing 48

Hinge Marketing

MAY 18, 2016

This isn’t guerilla promotion. When your firm starts assembling its marketing toolbox, it makes sense to ask, “Which tools work?” Content marketing doesn’t work overnight. And that’s exactly what happens in the most successful content marketing campaigns. And as we learned earlier, content leads to business growth.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Business Work Management 49

Hubspot

OCTOBER 16, 2019

In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" PR and marketing can work together by aligning their goals. It won't work.". Media relations.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

QuanticMind

FEBRUARY 15, 2019

And for a good reason — they work! think along the lines of guerilla advertising). Knowing what works — and what doesn’t — will put you a few steps ahead of the game. Consumers care about relevance, not brand placement. So there’s no wrong answer. Keep Ads Short and Sweet. So tell a story. Introduce humor.

Paid Search Agency 40

Paid Search Agency Ads Video Marketing Ad Building 40

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Hubspot

NOVEMBER 3, 2014

This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of coverage. Anyone who has worked for any length of time in communications can share their gripes of repetitive stories, botched embargos, and lazy reporting.

PR 28

PR Guerilla Marketing Public Relations Press 28

Convert

JUNE 28, 2021

In my line of work, I have helped plenty of companies flip the situation. And may just have been the most well-executed example of guerilla marketing we’ve ever seen. If it seems like cold PPC ads are working for “other businesses”, it is because the paid ads are in context and on point, part of a larger purpose-driven strategy.

Work Management 52

Work Management Paid Search Agency Companies Marketing Management 52

Content Standard

OCTOBER 2, 2015

Guerilla Tactics: Gear Up. The post Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work? Sure, you can situate content in a place that might help start that spark (like Reddit), but almost all the content we’ve known to be “viral hits” were more often than not completely unsuspecting subjects.

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Sword and the Script | B2B

DECEMBER 26, 2023

Authentically working with influencers who have actually used your product and share their true thoughts and feelings – even if they aren’t always positive. It’s not working anymore because more tech companies are chasing fewer in-market buyers. Comms pros directly involved in these areas had to work overtime.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Chris Koch

JUNE 26, 2009

You may have to adopt a more split business personality (and do more work). You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. Either we turn out to have nothing in common or they try to hit me up for work.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Hubspot

JANUARY 21, 2016

Have there been successful companies who forged the path to success totally grassroots guerilla style? That means money, but if you’re not working with a marketing agency, it also means time. So for marketing success in 2016, you first must commit to making an actual marketing investment. If not, why?

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Buzz Marketing for Technology

JULY 22, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. Understanding How Gaia Works. Working Smarter. · Finding & Creating Meaningful Work. Working Smarter.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Content4Demand

FEBRUARY 28, 2023

It’s free, open-source software that works for both Macs and PCs. Step Up Your Game These kinds of guerilla marketing tools can be incredibly useful when you’re creating projects on the fly. When she’s not working, you’ll find her sliding into third at softball, buried in a book or practicing her Italian.

B2B Marketing 85

B2B Marketing Tools Work Management Guerilla Marketing 85

Buzz Marketing for Technology

JULY 24, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. and potential customers) at work as a means of discovering unmet needs that your organization can fill.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Hubspot

FEBRUARY 9, 2017

It can work on a number of different levels. We’ll talk more about partnering with other brands in a bit, but working with other businesses on these initiatives can benefit everyone involved, especially if it enhances the experience and helps you both reach previously untapped audiences. 3) Transform the space. Source: Suggest.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Valasys

NOVEMBER 28, 2023

Whether via product debuts, trade exhibitions, or guerilla marketing techniques, this strategy focuses on creating engaging, participatory experiences that captivate the viewer. Event Marketing: Bringing Brands to Life Businesses look to Event Marketing for a fully immersive experience.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Online Marketing Institute

MAY 24, 2009

Do Psychographics work in B2B Marketing & Sales? If you are a B2B marketer, do you use psychographics and if so, how do you collect the data, and how has this worked for you? I am fortunate to have worked in a number of roles in marketing and other areas of businesses. ► March ( 4 ) You’re Selling What to Whom?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed. Technique #2. Technique #9.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

JULY 17, 2012

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. The lesson social media marketers can learn from this awful mistake is that humor doesn’t work if you're newsjacking something contentious. Turner Broadcasting.

Guerilla Marketing 28

Guerilla Marketing Broadcasting Lock-In Paid Search Agency 28

Hubspot

MARCH 20, 2017

We'll start with some basics around where it came from and how it works, followed by an examination of how it's been carried out successfully. But how does that translate into the work we do every day? In a way, guerrilla marketing works by repurposing your audience’s current environment. Indoor Guerilla Marketing.

Guerilla Marketing 101

Guerilla Marketing Examples Brand Identity Branding 101

Marketing Insider Group

DECEMBER 15, 2014

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. That didn’t work out so well. The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of. OK, so now you have a site built.

Guerilla Marketing 100

Guerilla Marketing Budget Programs Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 8, 2010

ROMI calculations answer the old question about which half of your marketing spend is producing results, allowing you to stop spending money on campaigns which aren’t working, and focus your efforts on the ones which are. Gone are the days of figuring out which half of the marketing budget is not working. Thanks for the post.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Buzz Marketing for Technology

JULY 21, 2008

So I decided to see if I could develop a Knowledge Management model that would work for any. Models that focus on strategy, systems, information structures and value propositions didnt work -- they vary too much by organization type and size. user, public or private, organization or individual. to a couple of words?

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100