Lead Management and Lead Nurturing

My Love/Hate Relationship with B2B Events

ANNUITAS

FEBRUARY 23, 2012

At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. It is here that many vendors seem to go back to guerilla marketing tactics, believing that their mission is to gather as many names of passersby as they can.

Work Management

Work Management Marketing Management Guerilla Marketing Demand Generation

Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

OCTOBER 12, 2017

Guerilla marketing – Powerful marketing that saturates a market for a brief period with the goal of getting maximum impact for minimum cost. Learn More About Lead Generation. Lead nurturing – Developing relationships with leads and maintaining them through each stage of the marketing funnel.

Paid Content

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies

B2B Marketing Zone

My Love/Hate Relationship with B2B Events

Important Marketing Terms that Every B2B Executive Should Know

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