KoMarketing Associates

JULY 24, 2015

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. A good example of a company leading with their perks is Buffer, who offers the following perks for employees: 100% remote. Zuora’s lowercase logo is very modern, as is their website.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

Hubspot

OCTOBER 16, 2019

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. Komen for the Cure , a leading breast cancer charity, faced the consequences of lacking a crisis communication plan in 2012. Image source: HubSpot. On the other hand, the main goal of marketing is to drive sales.".

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Hubspot

AUGUST 6, 2018

After conducting their study, they’ll analyze the results and report any interesting insights to the project lead. Hallway/Guerilla Usability Testing. Your perceived expertise can also lead to them to please you instead of being honest when you ask for their opinion, skewing your user experience's reactions and feedback.

Guerilla Marketing 73

Guerilla Marketing Sample Studies Opinions 73

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Hubspot

NOVEMBER 3, 2014

This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of coverage. You see, people often take the fact that they want press coverage to mean that they should stop at nothing to get it. Make Follow-Ups Relevant and Meaningful.

PR 28

PR Guerilla Marketing Public Relations Press 28

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. You’re setting yourself up for success. Technique #6.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Sage Marketing

JULY 10, 2023

Whether it’s increasing brand awareness, generating leads, driving website traffic, boosting sales, or launching a new product, your objectives will serve as a compass throughout the budget planning process. Are you aiming to increase brand awareness, educate the market, or generate leads?

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52