Remove guerilla hashtag
article thumbnail

How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

While it was marketed under the pretense of being a “takeover” -- in that Zappos playfully sabotaged Google’s cupcake giveaway with a guerilla bargain of its own -- we suspect the entire thing may have been planned to benefit both brands. American Greetings took it further than a branded hashtag, however. 7) Add a digital element.

article thumbnail

8 Best Valentine’s Day Marketing Campaigns

Outbrain

Best guerilla marketing campaign – El Paso Zoo. Couples must submit a photo of themselves on Facebook with the hashtag #JKLOVEStruck and tag their local Junk King franchise for the chance to be in the running. El Paso Zoo in Texas is making a memorable mark this year with a truly guerilla (or cockroach…) marketing campaign.

article thumbnail

8 Ways to EARN Media Attention Instead of Buying It

Hubspot

Add strict publishing deadlines on top of that, and it encourages many journalists (including news sources like the Associated Press and ABC) to ask for help through services like HARO (Help a Reporter Out) or on Twitter using special hashtags such as #journorequest or #prrequest. Bonus: Creative Content and Campaigns.

Buy 28