How Experiential Marketing Works: 7 Enlightening Tips
Hubspot
FEBRUARY 9, 2017
While it was marketed under the pretense of being a “takeover” -- in that Zappos playfully sabotaged Google’s cupcake giveaway with a guerilla bargain of its own -- we suspect the entire thing may have been planned to benefit both brands. American Greetings took it further than a branded hashtag, however. 7) Add a digital element.
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