Remove gps
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Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark Consulting

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Geofencing. Think about it!

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Beacon Technology: The Near Future of B2B Marketing

Navigate the Channel

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events. Trade Shows and Conferences Beacons have become an indispensable tool for B2B marketers during trade shows and conferences.

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How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

The best marketing practice is tell the right people the most compelling essence of the story—and then provide more details to those who show interest. Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. Here are three key steps.

Startups 215
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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card. A good example is the Pokémon Go app from Niantic Inc.

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4 Reasons Why Content Marketing Must Adapt to Wearable Technology

KEO Marketing

For example, if a customer is searching for a particular company at a trade show, the wearable device can send an alert when the wearer walks near that company’s booth. Marketers will have to consider how to integrate their content with GPS and mobile tech to deliver relevant content.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

.” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks. ” Twitter Followers.

Planning 100
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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

.” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks. ” Twitter Followers.

Planning 100