Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
Biznology
JANUARY 4, 2017
But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Most social media firms focus on how many leads they are able to deliver on a weekly and monthly basis. Of those 350,000, about half—178,000—were actual sales leads. Let me show you what I mean.
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