SmartBrief - Marketing

FEBRUARY 11, 2024

Why email calls-to-action matter Think of CTAs like the GPS for successful email marketing – they’re like direct invitations for subscribers to do something, like buying, downloading, signing up or checking out your website. Let’s dive in and optimize your email strategy!

Urgency Marketing 89

Urgency Marketing Click Rate Email Marketing Act-On 89

Stevens & Tate

JULY 31, 2023

Uncover the stages consumers go through before making a purchase decision and how businesses can nurture relationships post-purchase to build brand loyalty and create brand ambassadors. Target your audience more effectively using GPS and behavioral data. Discover the top 8 reasons to invest in OTT marketing.

Trends 81

Trends Paid Search Agency Planning Advertising Agencies 81

Hubspot

NOVEMBER 1, 2021

Sometimes things that we buy can be supplemented by an additional purchase, like a case for a laptop or in-flight upgrades. As mentioned above, the two key components of optional product pricing are: A base product: The main draw for the customer or why they’re making a purchase. Optional Product Pricing vs. Captive Product Pricing.

Pricing 63

Pricing Price Product Fulfillment 63

NetLine

MARCH 6, 2024

Competitor Engagement: In a perfect world, potential buyers would go to your website, have a look at what you have on offer, and immediately decide to get in contact with sales to start the purchase process. These could be accounts that are not yet engaged with your brand but have demonstrated high intent to purchase.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

SmartBug Media

JANUARY 8, 2020

You can track a consumer’s location through GPS, Bluetooth, and beacons, and there are three ways to utilize this technology for targeting consumers: geotargeting, geofencing and beaconing. (It's estimated that are more than 5 billion smartphone users today.). What Exactly is Geofencing? Buy 1 lipstick, get 1 free!”.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

Digilant

SEPTEMBER 2, 2021

It is usually provided from a GPS satellite, cell tower, or IP address either in real-time or passively. GPS and cell towers allow advertisers to pinpoint a consumer’s current location. Most commonly, this data comes from a mobile phone or laptop but can also include intelligent speakers and fitness trackers. Mobile Location History.

Advertisements 52

Advertisements Advertising Mobile Advertising Display 52

Bannerflow

NOVEMBER 9, 2020

The touch-point data could be as simple as using an IP address or using a GPS location. This type of audience personalisation sees brands using the first person data they hold (or purchased third person data) to plan, and create specific messages. Device targeting. Or an ipad-specific game campaign is only ever shown on ipads.

Display 93

Display Advertisements Advertising Ad Frequency 93

Salesforce Marketing Cloud

FEBRUARY 28, 2023

For example, the GPS on your phone captures your location and recommends a driving route in real time. For example, a customer might make a purchase on an e-commerce website that puts them into a high-value segment. Let’s start with the difference between real-time data and real-time marketing. That’s milliseconds.

Enterprise Management 98

Enterprise Management Planning Paid Search Agency Work Management 98

Martech Advisor

NOVEMBER 8, 2019

Even so, there’s a missing link in the attribution story, between digital marketing and in-store purchases. Using a GPS signal or WiFi connection, we can now determine whether someone visits any point of interest on a map and how long they stay there. What can marketers do to solve that problem?

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution POS Paid Search Agency 76

Sage Marketing

OCTOBER 2, 2023

Think of it like having a GPS for success because even the most amazing products need a well-thought-out go-to-market plan. Establish a robust customer support and success strategy to ensure exceptional post-purchase experiences. Being innovative is fantastic, but it won’t guarantee success.

Startups 52

Startups Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

Valasys

JANUARY 24, 2024

It’s like trying to navigate a city with a paper map while everyone else uses GPS. Hyper-Personalization: AI can analyze vast amounts of data about your target audience , including demographics, interests, online behavior, and even purchase history. Enter AI-powered advertising, the digital equivalent of a self-driving car.

Marketing AI 40

Marketing AI Advertisements Advertising Ads 40

Adobe Experience Cloud Blog

MAY 2, 2017

For example, Facebook integrates with technologies like Square and Marketo to track purchases post ad-views. Beyond purchases, Facebook is also able to track physical store visits after seeing an ad. This can be done through GPS, beacons, Wi-Fi, radio signals, and cell towers with brick-and-mortar coordinates.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

Optinmonster

DECEMBER 24, 2023

It maps out a user’s journey from the entry point through completing a task, like making a purchase or finding information. For both you and your visitors, it’s like trying to find your way around a big city without GPS or a map. Pitfalls of Not Mapping User Flow So what happens when you don’t pay attention to user flow?

Marketing Websites 65

Marketing Websites Marketing Analytics Tools Paid Search Agency Advertising Funnels 65

Hubspot

JANUARY 21, 2021

If they sell a product that requires additional accessories, they’re almost guaranteed to have those same customers make additional purchases from them. Added value can come from being the only business that sells the additional required accessory as you’re guaranteed more business from customers who purchase your core product.

Pricing 63

Pricing Price Product Purchase 63

Optinmonster

MAY 18, 2022

The more targeted offers and information you can show users, the more likely they’ll be to subscribe or purchase. Combined with location-tracking data from cell towers or GPS networks, an individual IP address can be matched with a country, city, zip code, or other geographic location. Table of Contents. What is Geotargeting?

eCommerce 81

eCommerce Terms and Conditions Paid Search Agency User-Generated Content 81

ClearVoice

MARCH 12, 2021

More accurate than GPS, beacons enable real-time and more personalized “communication” with customers as they navigate spaces. A retailer may be limited by how much in-store shelf space they have, but they can use beacons to prompt the purchase of other items online. Expanded Inventory. Data Gathering.

Merchandising 52

Merchandising Paid Search Agency Marketing Click Rate 52

NuSpark Consulting

MARCH 30, 2016

Marketers can take the GPS capabilities to feed ads to people who are geographically ready to make buying decisions. Geofencing is a unique mobile advertising tactic where you can target prospects at locations of interest via mobile ads and mobile apps. Example of a geofence. Custom geofences can target people within these areas.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Huptech Web

AUGUST 11, 2023

What if you had a mysterious GPS leading them to your online main entrance? These little powerhouses play a massive role in getting people to visit your website and, most importantly, turning those users into loyal customers, just like a GPS device. They type in a few words hoping to find what they seek.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Martech

MAY 13, 2022

Location-based tactics like geofencing use a device’s GPS to determine a customer’s location in real time, then serve in-the-moment ads or content. For example, a retailer could connect a coupon to a QR code in a TV ad with the goal of motivating viewers to scan the code (and make a purchase using the coupon).

Mobile Marketing 117

Mobile Marketing Work Management Marketing Automation Services Marketing Management 117

BenchmarkONE

SEPTEMBER 22, 2021

So if you were looking at a pair of Birkenstocks on a retail site, then decided you didn’t want to make the purchase, you might find ads for those exact shoes, from that exact retailer, in the margins of the online magazine you’re reading or on your social media platforms. . Image credit: retargeter.com. Image Source: AdRoll.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

ClearVoice

JANUARY 26, 2024

They want to discover solutions and make purchase decisions without being marketed or advertised. Content can provide deeper insights and helpful information that encourages someone to purchase or request more information. 93% of customers are likely to repeat purchases with companies that offer excellent customer experience.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Method and Metric

APRIL 26, 2021

However, with a wealth of information including, cookies, GPS, and maps, exact keywords are not the only thing Google considers when you conduct a search. Is it to make a direct purchase online or find a specific product? This is why it is imperative that businesses understand their end users search intent.

Intent 59

Intent Keywords Google SEO 59

Biznology

JULY 27, 2016

Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real world. And workers crunched for time could use holoportation to shop the grocery store aisles from the office and pick up their purchases on the way home. Think it’s just for kids? The game is wildly popular.

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Biznology

JUNE 26, 2014

Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer.

Personalization 80

Personalization Content Small Business Marketing Communities 80

Martech Advisor

OCTOBER 24, 2019

These personal devices forever redefined how people find information and purchase goods and services and in turn, provided another avenue for advertisers to reach individual consumers. Every marketer knows that customers expect a personalized experience, but where did it all begin? A good bet would be: the smartphone.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Martech Advisor

OCTOBER 1, 2019

Rather than running general brand awareness campaigns, they are targeting people who have a higher propensity of making a purchase based on factors like location and time of year. Was the exposed audience more likely to visit the website, download an app or even make a purchase? Booking websites are using OOH in news ways, as well.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Martech Advisor

DECEMBER 19, 2019

Native mobile apps provide a visually appealing experience that is faster, smoother, and more capable of leveraging smartphone features, such as the camera, accelerometer, or GPS. New payment and monetization strategies include in-app purchases, gamification elements, upgrades, and premium capabilities.

API 52

API Mobile Advertising Customer Satisfaction Mobile Marketing 52

Content Standard

JUNE 8, 2017

Every day, retailers watch customers leave their stores without making a purchase. She may not have made a purchase, but the retailer has collected data that can be linked to that specific user—possibly through the brand’s retail app that shares location analytics data from her phone. Beyond Beacons. Overcoming Double Standards.

Analytics 79

Analytics Digital Asset Management Marketing Management Lead Ranking 79

Hubspot

DECEMBER 6, 2018

One of the more notable examples of AR is the mobile app/game Pokémon GO, which uses the players' GPS locations to help them "find" and "catch" digital creatures. When we hear the term "location-based," many of us think of GPS technology. Mixed Reality (MR) can be thought of as "AR+".

Barriers 71

Barriers Mobile Marketing Conference User-Generated Content 71

Hubspot

OCTOBER 11, 2018

found over 70% of shoppers say beacon-triggered content and offers increased their likelihood to purchase in-store. This targeted information can help persuade the customer to make a purchase. For instance, Target uses beacon technology to create a "GPS for your shopping cart". What is beacon technology? 61% of U.S.

Mobile Advertising 69

Mobile Advertising Merchandising Conversion Rate Eye-Tracking 69

Biznology

MARCH 10, 2014

Mobility is all about disrupting existent models and connecting in a really new way marketing with the purchases. Mobility in marketing is going beyond mobile advertising to adding mobile functionality and targeting across your marketing efforts. Over 65% of Twitter’s growing ad revenue comes from mobile ads on smartphones.

Allocation 80

Allocation Mobile Advertising Television marketing Ad Frequency 80

Martech Advisor

NOVEMBER 19, 2019

Identifying precisely where and how brands can amplify engagement along the path-to-purchase via marketing communication efforts will become paramount. Watch for More Accurate and Predictive Cross-Media Measures.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47

Brandpoint

JANUARY 30, 2019

Purchasing a product or service. Just like a GPS, your CTA should provide easy-to-follow directions. For pages of your website where prospects are further down the funnel (like on a product or purchase page), present them with a very prominent CTA right away so they have no problem converting. Sharing content on social media.

Top of Funnel 129

Top of Funnel Effectiveness Urgency Marketing Click Rate 129

Hubspot

JULY 25, 2018

The shelf where you picked up the jeans, meanwhile, takes note of the purchase and sends that information to a back-end inventory system, so the retail store’s manager knows to re-stock. You’ve probably seen how long lines deter your customers from purchasing products. Sound a little too much like Smart House ? Automated Checkout.

Work Management 75

Work Management Loyalty Mobile Advertising Tagging 75

Customer Experience Matrix

DECEMBER 30, 2014

machines may interfere with other machines along the path to an actual purchase. Purchases for you automobile are another focus; so are travel choices. Imagine your car cruising down the street being solicited by every gas stations it passes. It gives a whole new meaning to the term, “red light district”.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Webbiquity

SEPTEMBER 16, 2013

.” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks. ” Twitter Followers.

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

.” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks. ” Twitter Followers.

Planning 100

Planning Twitter Marketing & Strategy Class 100