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Weekly and monthly trends—a GPS for your content strategy 

Parse.ly

Balancing the importance of historical trends while remaining present for what’s happening in real-time is something every great content strategist knows how to do. The post Weekly and monthly trends—a GPS for your content strategy appeared first on Parse.ly. Tell us what you think.

Trends 59
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Good morning: Watch these mutations in the digital marketing space

Martech

presented to an audience of digital marketers and vendors their own media and advertising arm, GPS Media. CB4), and GPS Media has been in soft launch since late 2021. At the IAB ALM conference in New York this week, Gap Inc. It follows Gap’s recent acquisition of AI-driven analytics company Context-Based 4 Casting Ltd.

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To know your customers, ping their phones

Martech

It can use WiFi, GPS or the existing cell phone network to reach possible customers within 200-500 meters of a location. WiFi location is the most accurate of the three, but not always available, Francia said, while GPS also offers accuracy, but at the cost of draining the smartphone battery. Do the right thing.

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Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

Customized Sales Pitches: Adapt your sales presentation to highlight features and benefits that directly address the pain points revealed by their intent data. Intent data acts as your vibrant GPS , guiding you to high-potential customers actively researching solutions like yours.

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The Weird, Wonderful World of Geotargeting and Location Targeting

QuanticMind

Targeting by country, city, or even zip code presents advertisers with information that’s ripe for personalizing brand messages: language, food, weather, sports teams, music, history, landmarks—the list goes on.

Privacy 91
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Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. GPS companies such as Garmin and Tom Tom began to shrink considerably.

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What’s Trending In Marketing For August 2023

Stevens & Tate

Target your audience more effectively using GPS and behavioral data. The 2023 social media marketing landscape presents challenges due to economic uncertainties. Discover the top 8 reasons to invest in OTT marketing. With close to 200 million streaming viewers expected in the next few years, OTT advertising reaches a massive audience.

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