Chris Koch

APRIL 28, 2014

These things all have GPS devices in them that only do location today, but will do much more very soon. Already app writers are pushing the boundaries of GPS on cell phones. My question to you is, How do we market in a world of zero marginal cost? Monitoring – the Good Kind.

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Chris Koch

APRIL 30, 2010

For marketers considering creating mobile device apps, the bar has been set very high. So how are we as marketers supposed to compete with apps like these? Mobile is going to become an important part of our marketing, whether we like it or not. I think that’s how we have to view mobile apps for B2B marketing.

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Chris Koch

JUNE 18, 2014

Anyone who’s had a first-generation GPS-equipped phone remembers how quickly these tiny chips sucked the life out of their phone hosts. Idea Marketing Latest Post Brazil EEG Electroencephalography Japan Miguel Nicolelis Robot Robotics San Francisco' Support life for lower robotic organisms. What’s your favorite computer organism?

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