Biznology

JULY 12, 2017

The people who said “yes” to a call were just looking for free information, to network, and maybe refer the company. This shotgun thinking assumes that getting the sales information “out there” may eventually lead to a sale. How sales and marketing can capture 67% more opportunities instead of just leads that go nowhere.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

AUGUST 29, 2014

Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. There are a lot of implications for the information provided by location-based technology, some that have consumers on edge. This form of marketing targeting has a lot of potential, particularly when used at the right moments.

Privacy 80

Privacy Marketing Management Mobile Advertising Case Studies 80

Biznology

OCTOBER 14, 2013

This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. BING WEBMASTER TOOLS : Contains an organic keyword research tool. It is rich with insights.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

SEPTEMBER 25, 2014

You can’t use your GPS. Many writers are operating on outdated SEO information (such as keyword density/stuffing) that can actually harm your site. At a minimum, your writers should be trained in keyphrase research, SEO writing and editing principles, and how to create top-converting Titles and meta descriptions.

SEO 80

SEO Google Training Webinar Metrics 80