Biznology

JANUARY 4, 2017

The people who said “yes” to a call was just looking for free information, to network, and maybe refer the company. This shotgun thinking assumes that getting the sales information “out there” may eventually lead to a sale. There was no lead validation and qualification. But all it really does is cost you time and money.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Biznology

JULY 12, 2017

The people who said “yes” to a call were just looking for free information, to network, and maybe refer the company. This shotgun thinking assumes that getting the sales information “out there” may eventually lead to a sale. How sales and marketing can capture 67% more opportunities instead of just leads that go nowhere.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

JANUARY 29, 2015

No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. For consumers who enable beacon technology, it can open a whole new world of shopping experiences that include discounts, aisle-by-aisle maps, and even product information.

Trends 80

Trends Mobile Advertising Enterprise Management Internet Marketing 80

Biznology

DECEMBER 19, 2013

It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. There’s the GPS sensor, of course, and a barometer to help the GPS sensor detect your altitude. (Photo credit: Wikipedia).

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

Biznology

AUGUST 29, 2014

Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. There are a lot of implications for the information provided by location-based technology, some that have consumers on edge. This form of marketing targeting has a lot of potential, particularly when used at the right moments.

Privacy 80

Privacy Marketing Management Mobile Advertising Case Studies 80

Biznology

JUNE 26, 2014

Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer. It’s inbound marketing, instead of outbound blanketing.

Personalization 80

Personalization Content Small Business Marketing Communities 80

Biznology

OCTOBER 14, 2013

This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Among the information they report is top keywords for your site as well as your competitors.

Keywords 80

Keywords Resources Google Long Tail Marketing 80