Remove government
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Plato, the Allegory of the Cave, and the digital enterprise, part 2

Biznology

Source: Wikipedia ). Enterprise search, enterprise collaboration, enterprise social networking, enterprise mobile, and enterprise cloud are often lesser versions of Google Search , Google Docs , Facebook , Twitter , YouTube , Instagram , and a myriad of other products and services we use every day outside the office.

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Increase Click Throughs with Compelling Meta Descriptions

ClearVoice

There are a handful of rules and best practices that govern how to write a good meta description. If you remember when Twitter posts were limited to 140 characters, you already have a sense of how much you can cram into 160 characters. Every site except Twitter used its name in its meta description. Keep it short. Be authentic.

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The month in #mrx

Savanta

Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. Topping the bill was ESOMAR Government Affairs ( @esoGOV ). What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds. And in first place…@esoGOV.

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My online influencer research and engagement process

Biznology

So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. The only real reason why I use SM2 at all is because neither GroupHigh nor Inkybee supports bulk upload of search terms, only the bulk upload of URLs.

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Terminus Acquires GrowFlare to Give B2B Marketers the Data They’ve Been Missing

Terminus

If you’re reading this you’re probably a B2B marketing or sales person and you might not be familiar with “psychographics,” so here’s the Wikipedia page. Your friends in sales will receive alerts about accounts that are starting to become interested in different things, almost as if it was trending on Twitter.

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What Is A Content Strategy And Why Do You Need It?

Marketing Insider Group

Wikipedia describes content strategy as “…the practice of planning the content creation, delivery, and governance. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. What is Content Strategy? By helping them with content.

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Awaiting the Next Horizon–Will the Internet Enforce Social Good?

Biznology

Photo credit: Wikipedia. Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. Along the way, Web 1.0 begat Web 2.0 and the communications landscape changed forever.

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