Remove government work
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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. We’d urge marketers to make sure they’re working towards a healthy, ongoing stream of revenue, not just closing sales today and tomorrow.”

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How to structure digital asset management governance

Martech

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. And while governance is often misunderstood as a set of rules, it is so much more than that.” DAM governance structure. Image: Salt Flats.

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Rethinking content governance in the era of generative AI

Martech

Content ops: Redefining the roles of the martech and content/creative teams Recall the original shift in work processes when MAPs hit their prime in the early to mid-2010s, with embedded email and landing page “templates” systems that helped teams drive standardization and efficiency. But teams had to make a choice.

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5 Ways to Break Down Data Silos in Your Business

Zoominfo

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Spend less time on rework Data silos mean different teams are working with different versions of truth, and not seeing the complete picture.

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Humanizing AI-Generated Content: A Guide for Content Teams

Marketing Insider Group

How Generative AI Works The best way to use any tool is to first understand how it works. Stephen Wolfram wrote an excellent article on how ChatGPT, and large language models (LLMs), work. Inappropriate content: likewise, a generative AI system may create violent or offensive content if trained on violent or offensive data.

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Government Divisions to Use VR for Training, Hiring, & More

readwrite

Government organizations have historically not been early adopters of much hyped technology like virtual reality. How has the technology captured the attention of government workers and how are they deploying it for effective use? Let’s dig a little deeper into specific use cases where governments have deployed VR.

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How to fight bias in your AI models

Martech

Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. banks and federal, state and local governments, have crated difficulties for Black people in getting mortgages since at least 1936. It can be used to test mathematical models and to train machine learning models. “It’s