Hinge Marketing

NOVEMBER 9, 2022

During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past. But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 170

Social Media Media Viral Marketing Class 170

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

Social Media 125

Social Media Phishing Marketing Management Media 125

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. Recycle your content Repurpose, repurpose, repurpose.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Sprout Social

MARCH 27, 2017

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. The use of social media to communicate extends to government as well.

Social Media 110

Social Media Media Opinions Twitter 110

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Be specific. Do you need help developing a strategy?

Paid Social Agency 125

Paid Social Agency Paid Search Agency Social Media Ad Agencies 125

Bannerflow

JUNE 1, 2023

While other states have banned TikTok on government devices, Montana is the first to take the step of banning it outright over security concerns. Chinese-owned companies are required to share their data with the Chinese government upon request. The future of social media and generative AI remains intriguing yet uncertain.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Biznology

JULY 21, 2021

And almost all of them neglect to include social media either entirely or until way too late in the process. Here’s why: Reputational risk: It’s ideal to loop your social team in before the deal closes, and they can actually help in the M&A process if you do so. Unsurprisingly, I believe this is a critical mistake.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Copyright 109

Copyright Social Media Media Guidelines 109

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Hinge Marketing

DECEMBER 3, 2020

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Purchase the Inside the Buyer’s Brain, Third Edition: Government Contracting Edition.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. I think they are unaware.

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Biznology

MARCH 23, 2017

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Facebook , Twitter , etc.).

Social Media 152

Social Media Lead Ranking Lead Scoring Brand Identity 152

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. We will help you navigate the murky waters of social media management pricing models.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

Biznology

JANUARY 7, 2019

The fastest growing threats today are coming from outside the network — digital and social media and third party vendors. As we begin the new year, it’s time to comprehensively rethink how to approach digital risk management and your digital governance. Monitor social media. to best protect accounts.

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. The challenges of cannabis social media marketing.

Social Media 88

Social Media Brand Identity Branding Media 88

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day. Campus social media managers get this in their inbox.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media 88

Social Media Work Management Marketing Management Media 88

Convince & Convert

JANUARY 19, 2016

When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content.

Rules 161

Rules Social Media Media Television marketing 161

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Media distrust grows.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Outgrow

FEBRUARY 13, 2023

Navigating and evolving the relationship between tech and governance 3. Data governance challenges in the next years About our host: Johan Lievens is the podcasting host at Outgrow.co She works with the Edgelands Institute, focusing on information governance in cities with an emphasis on security and surveillance.

Work Management 52

Work Management Planning Paid Search Agency Marketing Management 52

Sprout Social

JUNE 30, 2020

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does social media marketing matter?”.

Social Media 112

Social Media Work Management Marketing Management Media 112

Convince & Convert

DECEMBER 28, 2014

Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

ClickDimensions

APRIL 9, 2020

Social media is one of the most popular marketing channels for businesses around the world. But in this time of the COVID-19 pandemic where everything is anything but business as usual, it can be challenging for brands to know how to proceed with social media marketing. Be proactive. Do what you do best.

Social Media 98

Social Media Effectiveness Media Brand Identity 98

Contently

APRIL 12, 2019

Instead of the big splashy commercial like Pepsi’s featuring really good looking people using hot-button topics as a way to sell soda, brands that thread their message into what they do very delicately, using social media as a needle, tend to do best. “We ” It was a huge deal to admit that in those pre-social media days.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Webbiquity

MAY 30, 2023

At least 40% of respondents said their budgets will increase this year in the financial services, business services, energy, engineering, healthcare, media & publishing, real estate, telecom, and transportation sectors. ” 5) Social media is most popular, but search is most important.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Social Media 111

Social Media Media Guidelines PR 111

Content Science Review

JUNE 28, 2023

Promising developments and startling problems in the fight against AI-driven misinformation. See the biggest changes in this roundup.

Social Media 52

Social Media Media Features 52

Acrolinx

SEPTEMBER 12, 2019

Dusty DiMercurio is Director, Content Marketing and Social Media at Autodesk, a multinational software company that makes software services for the architecture, engineering, construction, manufacturing, media, education, and … Continue reading "Autodesk’s Dusty DiMercurio Talks Content Governance".

Content 40

Content Education Software Social Media 40

SmartBug Media

JUNE 13, 2019

Today, social media sites are well-established marketing channels. Companies that haven’t set up accounts typically claim that social media doesn’t offer much value for their business. The assumptions that business owners make about social media aren’t necessarily wrong. Banks often fall into this group.

Social Media 67

Social Media Advertisements Advertising Enterprise Management 67

Hinge Marketing

MARCH 20, 2018

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. High-Growth Government Contractors Grew 4X Faster than Average.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48