Hinge Marketing

NOVEMBER 9, 2022

During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past. But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

Marketing AI 112

Marketing AI Planning Work Management Paid Search Agency 112

Sprout Social

FEBRUARY 21, 2022

Let’s state the obvious: Social media governance is not the sexy side of social. At its core, social media governance equates to one thing: eliminating risk. You tackle these by putting proper processes and procedures in place and managing your social media accounts in a centralized manner. And there are a lot of risks.

Social Media 122

Social Media Media Budget Programs Rules 122

Ataccama

APRIL 28, 2022

What is data governance? Data governance is a set of processes and rules that define how your company handles data management. Learn more in this article.

Rules 119

Rules Process Companies 119

Martech

DECEMBER 27, 2022

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 132

ROI Process Personalization Lead Ranking 132

Heinz Marketing

DECEMBER 1, 2023

The consulting agency has helped you piece together a revamped holistic go-to-market process. Now it’s time to put it to the test… In the testing process, you continue to hit wall after wall and nothing seems to be moving forward despite what seems like a fool-proof new process. What’s the hold up?

Process 86

Process Deliverability Work Management Thought Leadership 86

Salesforce Marketing Cloud

MARCH 9, 2022

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Salesforce Marketing Cloud

MARCH 21, 2022

This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. Notably, trust in government increases when digital experiences meet their expectations.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Salesforce Marketing Cloud

JULY 28, 2021

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

Work Management 98

Work Management Transparency Customer Satisfaction Ad Agencies 98

Mereo

JUNE 24, 2021

Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. The Continuous Investment Decision Process.

ROI 93

ROI Product Marketing Management Allocation 93

ClearVoice

JULY 18, 2022

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. usage rights) to streamline workflows while eliminating time-consuming manual processes.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

DivvyHQ

DECEMBER 19, 2023

If you're struggling with collaboration, inefficient workflows, or outdated technology, it's time to modernize your content production processes. In our latest article from guest contributor Miles Oliver, he explore the pain points in content production and provides targeted improvements to address them.

Process 90

Process Product Content Marketing AI 90

Martech Advisor

DECEMBER 27, 2019

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. What Is Data Governance? Data Governance Guiding Principles.

De-duplication 63

De-duplication Work Management Privacy Transparency 63

Biznology

JANUARY 7, 2019

Yet organizations are still organized to focus primarily on more traditional IT security risk management They are not updating their processes and policies or investing in tools and technologies to comprehensively address the latest and fastest growing threats. Make digital risk management training part of the new employee onboarding process.

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

Salesforce Marketing Cloud

AUGUST 29, 2022

You probably have an opinion about the effectiveness of our government. Of the 35,000 people surveyed in the Connected Government Report , only 54% said it’s easier to get help from the government online. And 75% believe the pandemic changed the way government delivers services. Most of us do. Get started now.

Work Management 52

Work Management Service Digital Transformation Transparency 52

Biznology

JUNE 19, 2018

Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. Steal this Online Reputation Management process has the same goal but is mainly focused on ways to fight the first two-pages of Google Search. Steal My Online Reputation Management Process. Steal This Book. Like this post?

Process 175

Process Class Google Social Media 175

DivvyHQ

JANUARY 23, 2020

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Content 83

Content High Quality Lead Process Brand Identity 83

Outgrow

FEBRUARY 13, 2023

Navigating and evolving the relationship between tech and governance 3. Data governance challenges in the next years About our host: Johan Lievens is the podcasting host at Outgrow.co She works with the Edgelands Institute, focusing on information governance in cities with an emphasis on security and surveillance.

Work Management 52

Work Management Planning Paid Search Agency Marketing Management 52

Marketing Insider Group

MARCH 9, 2023

Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge. Examples: Forbes The Economist Government agencies In any major county, state, country, and continent, government workers study all manner of concerns and often are required to release the findings publicly.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

DivvyHQ

MAY 15, 2023

Content creation can be tricky, but with the right strategy and process, you can create effective content that not only meets but exceeds your expectations. Learn more about how to optimize your content creation process with Divvy and get ready to take your content to the next level!

Process 88

Process Content Optimization Effectiveness 88

Televerde

OCTOBER 19, 2021

Responsible business practices and investments have become mainstream, and they rely on three primary criteria pillars: environmental, social, and governance (ESG). Key Takeaways: Environment, social, and governance (ESG) criteria promote sustainable and responsible investments. ESG stands for environmental, social, and governance.

Lead Scoring 52

Lead Scoring Lead Ranking Transparency Marketing Management 52

Genroe

NOVEMBER 9, 2019

When rolling out a transactional customer feedback process such as Net Promoter you need a corporate governance process that will deliver success. Best practice experience suggest that three critical groups are needed: Steering Committee and Process Team. NPS Corporate […]. NPS Corporate […].

Promotion 68

Promotion Practices Best Practices Process 68

Sprout Social

MARCH 27, 2017

The use of social media to communicate extends to government as well. Social media makes it easier for citizens to voice their opinions, and for the government to hear them. While the process is more convenient than it was five years ago, using social media for citizen engagement is still a fairly new process.

Social Media 110

Social Media Media Opinions Twitter 110

Aberdeen

FEBRUARY 6, 2019

Data governance has never been the highest priority on any tech leaders’ to-do lists. Analytics User Satisfaction Hinges on Data Governance. However, it also amplifies the necessity to do so in a responsibly governed way. The case is clear for companies to take control and implement responsible data governance policies.

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Biznology

FEBRUARY 15, 2019

You will certainly need a strategy to proactively manage your online footprint, but at some point early in the process while your strategy is still taking shape, you need to conduct a digital audit. another pro-tip: This process gets a lot easier if you are doing paid social media and you have a dedicated rep.) This Is Just Step One.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Salesforce Marketing Cloud

MAY 23, 2023

Process mining is an innovative technology to discover and analyze business processes using event data extracted from CRMs and other systems. It enables managers across the organization to gain insights into how to optimize and automate their processes. This directly translates to customer value and satisfaction.

Process 52

Process Work Management Marketing Management Lead Scoring 52

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Marketing AI 70

Marketing AI Product Work Management Marketing Management 70

DivvyHQ

JANUARY 23, 2020

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Content 52

Content High Quality Lead Process Brand Identity 52

DivvyHQ

JANUARY 23, 2020

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Content 52

Content High Quality Lead Process Brand Identity 52

ANNUITAS

JULY 2, 2020

In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. Potential customers can enter and exit the decision-making process at any point, and external pressures are a heavy factor in whether or not a purchase (or change) will occur.

Demand 130

Demand Buy Work Management Process 130

The Forward Observer

MARCH 8, 2024

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms. She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

DivvyHQ

APRIL 4, 2022

Does your marketing, communications, or content team ever struggle to get new content pieces to the finish line? While there could be a number of bumps in the road, including things that are outside of your control, many projects go off-script due to a lack of ownership.

Content 95

Content Marketing & Strategy Marketing Leads 95

Valasys

JANUARY 18, 2023

Business process automation is one of the most effective methods for reaching such a degree of efficiency. Saving time compared to manually conducting specific business operations is one of the significant benefits of business process automation. Robotic Process Automation For Risk And Compliance. Enhancement Of Productivity.

Process 40

Process Automation Business Paid Search Agency 40

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. PR may be required to address the fact that, among government workforces, transformation can create uncertainty. Finally, disruptor technologies can create sufficient confusion to paralyze the buying process.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Aberdeen

JANUARY 30, 2019

In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Effective data governance is a cornerstone to business operations.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40