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Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

You could also add add products whose purpose is privacy, like ad blockers or proxy servers; the gazillion contenders in the pay-people-to-watch ads industry; privacy-enhancing extensions to standard products such as Google Chrome and Firefox; and, perhaps most prominent, the privacy-centered positioning of Apple.

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Marketing use cases for data clean rooms

Martech

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

is now its own entity and governed independently from The Trade Desk. The rise in consumer privacy protection has resulted in even more significant signal loss, prompting marketers to move away from the legacy multi-touch attribution (MTA) or marketing mix modeling (MMM) as a means of assessing campaign performance.

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. Privacy laws are important for protecting our personal identities and keeping our possessions secure.

Privacy 130
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Web analytics is badly broken 

Martech

The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people.

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What Publishers should keep top of mind in 2022

Liveintent

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. This year we saw two more digital privacy laws enacted, which will go live in 2023: Virginia Consumer Data Protection Act (VCDPA) and Colorado Privacy Act (CPA). Apple’s iOS 15. Happy New Year!

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. Privacy laws are important for protecting our personal identities and keeping our possessions secure.

Privacy 100