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5 Tips for Using Social Media in Government

Spiralytics

Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. This article will discuss some tips for effectively using social media in government applications.

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What Marketers Need to Know About YouTube Shorts

Hubspot

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

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Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

The use of social media to communicate extends to government as well. Social media makes it easier for citizens to voice their opinions, and for the government to hear them. Government bodies have had their share of challenges on social media. Government bodies have had their share of challenges on social media.

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As a young person in technology, we often believe the product creates the value of an organization. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Episode Summary.

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Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

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AI Voice Cloning: Everything You Need to Know For Now

Spiralytics

The potential for this technology is staggering, as governments worldwide are still determining the best laws and regulations to place for its safe usage. One example is Apple’s Personal Voice feature, which the brand previewed in May 2023. Modern-day celebrities aren’t the only ones getting their voices replicated.

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4 areas of martech with ethical concerns

Martech

Further, it is important to consider ethics when brands form relationships with their audiences using personalization. Of recent concern is wellness service data collection that entices individuals and governments looking for evidence of illegal abortions , in which opportunities for out-of-context misunderstandings abound.

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