Biznology

DECEMBER 8, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. In this Featured Profile, we’re pleased to highlight Consultants Collective member, Sue Serna.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Jigsaw 104

Biznology

MARCH 23, 2017

When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand. It was also a way to “humanize” their brands, creating a distinct brand personality.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

OCTOBER 19, 2017

These trends have led to a rise of cynicism, where most Americans trust news or feedback more from “people like themselves” rather than the government, media, or big businesses and brands. The 2017 Edelman Trust Barometer report recorded the lowest level of trust ever for government, business, media, and NGOs–an average of only 44%.

Brand Identity 152

Brand Identity Branding Ethics Trust Marketing 152

Biznology

JANUARY 21, 2021

Has experience in handling misinformation and has knowledge on how it will continue to be a key challenge and focus for governments and Big Tech. Their expertise includes… Has experience with digital experience such as B2B marketers and how they will massively shift their 2021 budgets to digital from in-person events.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

JULY 6, 2021

A pioneering environmentalist, green tech investor and advisor to government leaders worldwide, Hunter managed to flip the usual “disaster is coming” climate story on its head, leaving me feeling hopeful and energized about the future. They make it personal. How on earth did she do that? Easy to remember, utterly compelling.

Storytelling 197

Storytelling Course Small Business Marketing Cost 197

Biznology

APRIL 5, 2021

For more than 20 years, the Edelman Trust Barometer has measured trust in businesses, government, NGOs, and the media. She provides a road map for communications experts and business leaders to “educate, enable and encourage” employee vaccination while reiterating that it is a personal choice.

Education 104

Education Business Media Ad Building 104

Biznology

SEPTEMBER 10, 2019

We’ve all seen talk about the tech backlash, with firms like Amazon, Google, and Facebook in the cross-hairs of pundits and government officials. Is there a role for government in this? Is it possible to personalize without creepy data ? 7:05 What is the role for government? 0:00 Intro. For marketers?

Customer Satisfaction 91

Customer Satisfaction Trust Marketing Amazon Search Marketing 91

Biznology

DECEMBER 4, 2017

Digital is a growing slice of the personal pie charts of our time and activities. In the future, computing will be part of wearables that we use frequently to get and do what we need personally. But can exponential growth disrupt inequality, economic stagnation, and the decline of the middle class? Lives and abilities are transformed.

Work Management 134

Work Management Lead Ranking Class Marketing Management 134

Biznology

OCTOBER 25, 2018

a product, service, company, government institution, person, country, etc.) However, the government is continually perceived as the least trusted institution, according to recent Edelman Trust Monitor reports. To really appreciate the gravity of this emerging trend, it is important to fully understand branding.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Biznology

MARCH 18, 2020

Just not so close-up and personal. have learned how to successfully control the outbreak of the virus based on shared lessons from China and South Korea; despite misinformation spread by our own government. My hope is that the government will, in fact, step up and help those most affected by the shutdowns.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

OCTOBER 9, 2017

Automatically updated operating systems, apps and software: personal data is repeatedly stolen and sold by hackers, endangering hundreds of millions of people. This will not change: government intelligence agencies find vulnerabilities and keep them secret so they can access everyone. Where have you been? Who did you talk to?

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Biznology

APRIL 9, 2019

For starters, as Brian Heater and Josh Contine write at TechCrunch: “The op-ed rings somewhat hollow, though, because there’s plenty that Facebook could do to improve in these four areas without help from the government.” By the way, I’m scrupulously avoiding the topic of government regulation of “harmful content.”

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91

Biznology

JANUARY 8, 2020

HR Technology Solutions will Flood the Market Governance First: Who should have access to the data? The number one issue will become how to define “United” in the 21 st century – for the “United” States, the “United” Kingdom and the European “Union”. This has clear implications for policy and business opportunities.

Marketing AI 145

Marketing AI Buzz Transparency Opinions 145

Biznology

DECEMBER 18, 2017

The 20th century was governed by mass market products. Their tech tracks people to sell targeted advertising with personalized recommendations to sell vendors’ products. But digital technology will open everyone’s personal potential. If digital winners will own the future, who will be the biggest winner?

Marketing Automation Services 156

Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

Biznology

JULY 6, 2017

Critics of the Government’s protectionist policy have warned that Brazil is in danger of excluding itself from the computer revolution, while those who favor the market restrictions insist the system is necessary if the country is to secure its technological independence.

Mobile Marketing 112

Mobile Marketing Network Marketing Paper Impressions 112

Biznology

JUNE 19, 2018

Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. We strategically publish the new content to the Internet according to a personalized publication plan based on the amount, kind, and strength of unwanted content appearing online. Your own personal Fappening. Steal This Book.

Process 175

Process Class Google Social Media 175

Biznology

JUNE 18, 2021

I was talking to a friend recently, making plans to get together in person (finally) and comparing notes on our year, when she said something I can’t get out of my head: “Quitting is the new self-care.”. Her phrase was more plea than plan; few of us can just walk off our jobs.

Long Tail Marketing 104

Long Tail Marketing Work Management Blast Campaigns Lead Scoring 104

Biznology

FEBRUARY 24, 2020

With our in-person speaking gigs, we try to minimize the text on our slides and provide for more of an experience and set the mood. Here is an example of a recent speech David gave to an audience of local government IT managers. There are several things you can do to have great meetings. Do you have the right kind of slide deck?

Webcast 104

Webcast Skype Video Marketing RSS 104

Biznology

JANUARY 10, 2022

Two years of stress, of waves of illness, of personal tragedies, of on-again-off-again isolation, and it seems we’ve forgotten how to behave. Marketing use of third-party data has been under attack for a number of years with the “Death of the Cookie” and other personal data Armageddons seemingly always on the horizon.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

FEBRUARY 9, 2018

If everyone in your company is using the same keyword data model, you can govern keyword usage across all the teams vying for shelf space in Google and attention in social media. We did this manually at IBM and it took one person a full year to get a rough mapping. For example, keyword x is most frequently associated with product y.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

OCTOBER 29, 2020

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. He embodies thoughtfulness, strength, compassion, and selflessness, all qualities of a good person and a good leader.

Ideal Customer Profiles 80

Ideal Customer Profiles Consulting Profiling Verticals 80

Biznology

JANUARY 8, 2018

Can media add 21st century two-way publishing that produces personal success and prosperity that includes everyone — including the media? Technology is how we operate a business, connect with suppliers and partners, and deliver products and services — along with how your company connects to every customer personally.

Marketing Automation Services 173

Marketing Automation Services Digital Transformation Advertising Agencies Amazon 173

Biznology

OCTOBER 29, 2019

Long prevalent in government buying, companies of all sizes are increasing their requirements of vendors in areas such as sustainability, diversity and—for manufacturers in such categories as apparel—wages, working conditions and safety. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

MARCH 12, 2021

In honor of International Women’s Day, this week’s newsletter is a tribute to the great many women who inspire and enrich my personal and professional lives. Thank you for the wonderful and myriad gifts you give and the grace and gravitas with which you share them! ” I’m not your girl boss. ” Podcasts.

Startups 193

Startups Communities Transparency Research 193

Biznology

JUNE 16, 2021

Each person who needs access to a social media account is an identity. Now imagine keeping all of those identities straight, and also making sure that at any given time, each person involved only has access to the things that they need access to, with the right levels of permission. Each account and its password is an identity.

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

JUNE 25, 2018

For those caught unaware, The EU is now enforcing the General Data Protection Regulation to limit what companies can do with data about people and to increase each person’s right to control their data. Marketers deserve GDPR because of the way they have rapaciously used every sliver of data they could get their hands on.

Terms and Conditions 176

Terms and Conditions Privacy Opt-out Cross-Selling 176

Biznology

AUGUST 28, 2017

Imagine a world where exponential growth publishing helps every person rise by becoming as capable as the best person on Earth. Soon humanity’s abilities can be combined and “the best” can be delivered to every person as a normal part of what they do online. To each person, it will seem like they each gain superpowers.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

MARCH 10, 2021

It’s when my home state of Texas shows its multiple weather personalities as evidenced by the recent swing from 0° to 70° in a week’s span. How did Amy’s “restorative justice” happen so quickly while we still see slow change to the makeup of corporate boards, executive leadership, or company governance?

Communities 104

Communities Storytelling Intent Social Media 104

Biznology

JANUARY 12, 2021

The conversation got me thinking… regardless of the size of your business, there are some basic social media governance principles that every business should consider. So whether you’re a single-location mom and pop enterprise or a huge global corporation, maybe these governance tips will help. Here are my top three: 1.

Paid Social Agency 118

Paid Social Agency Paid Search Agency Social Media Enterprise Management 118

Biznology

DECEMBER 7, 2021

This can start with leaders committing to personal up-skilling. From a personal perspective, this can be a route to improve job opportunities. We’re facing a new and challenging era and it’s important to recognize not all those in executive positions have the relevant expertise.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

DECEMBER 23, 2019

Each employee and their supervisor should determine these goals and rewards by discussing how to personalize each one beyond a lump sum of cash to give the employees the most motivation. Reward attainment of both individual and organizational goals to foster teamwork and eliminate the “lone ranger” mentality. Pay Transparency.

Trends 118

Trends Ethics Transparency Public Relations 118

Biznology

JANUARY 16, 2019

Her picks for the topics to study up on this year: Data ethics and privacy : Developing internal standards and hiring the right person to oversee implementation and governance is key. Digital healthcare : Sensors, personal tracking, centralizing your data and health records are all happening. Like this post?

Marketing AI 99

Marketing AI Marketing Automation Services Business Amazon 99

Biznology

OCTOBER 16, 2019

They have also experienced significant social and economic changes – e.g. rise in economic inequality, a reduction in societal safety nets, dysfunctional government, increased tribalism and polarization fueled by social media, and less trustful relationships between employees and employers.

Brand Identity 116

Brand Identity Branding Privacy Trust Marketing 116

Biznology

FEBRUARY 26, 2020

Consumer consumption is picking up, inflation has been trending down since 2016, and economic and government reforms promise a higher growth trajectory in the near future, per Deloitte. Food is intensely important to every person alive on the planet and it’s needed several times a day. Diego Barreto , CFO of iFood.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

APRIL 3, 2020

At least, this is my personal hope. . It emerges when a person or group of people ends up in an isolated or solitary location, or are stuck indoors in confined quarters for an extended period of time. . We wait for help from a federal government we fear may never come.” . We’ll experience some of the best of humanity.

Consulting 196

Consulting Work Management Lock-In Wikipedia 196

Biznology

JANUARY 15, 2015

In light of the extensive corruption throughout the world, business and government–plus their track record of misinformation–Millennials are demanding more and more transparency in this “openness revolution”. Compelling – make content more interesting, original, relevant, personal, but not hard “sales/marketing” pitches.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

FEBRUARY 7, 2022

According to Gartner, “by the end of 2023, privacy laws will cover the personal information of 75% of the world’s population.” A hope for this year is that environmental, societal and corporate governance issues (ESG) are truly top of mind for board leaders. Data privacy laws continue to become more ubiquitous and complex.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104