Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. Governance. First, what is AIOps?

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Work Management 113

Zoominfo

FEBRUARY 23, 2023

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. My day often includes meetings with key stakeholders to discuss project progress, address any challenges that arise, and ensure alignment with government priorities.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Martech

APRIL 9, 2024

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience.

Digital Asset Management 88

Digital Asset Management Industry CMS Transparency Work Management 88

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Spend less time on rework Data silos mean different teams are working with different versions of truth, and not seeing the complete picture.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Biznology

DECEMBER 21, 2020

How we define mission-driven organization may be a bit broad, but it’s for three good reasons. Society’s previous plan of attack was through government, not-for-profits, or corporate philanthropy. How’s that been working out for us? Times have changed, as have the challenges we face in our world. Blurring Boundaries.

Organization 186

Organization Paid Search Agency Planning Pricing 186

SmartBug Media

OCTOBER 13, 2023

The Importance of Data Hygiene for Integration Success Integrating systems or introducing new technologies into your organization's infrastructure can be a game changer, but it's crucial to lay the groundwork for a seamless transition. This is where data hygiene comes into play.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Marketing Insider Group

FEBRUARY 13, 2023

I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). We’ve witnessed a convergence which has defined a set of competencies that all B2B marketers and organizations seeking to be leaders must now invest in.

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

Hinge Marketing

NOVEMBER 9, 2022

During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past. But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. B2B organizations must prioritize quality and value of content interactions over quantity.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? Say hello to Einstein Copilot Your trusted conversational AI assistant for CRM gives everyone the power to get work done faster. Jared Kaplan, co-founder and chief science officer of Anthropic, talks about how LLMs work, trusted AI, and more. There are other issues.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Tens of thousands of organizations in nearly every country use Tableau to solve data problems‌ — ‌including Fortune 500 enterprises, small and midsize businesses, government agencies, universities, research institutions, and nonprofits. In other words, Tableau is for the Trailblazers of the data and analytics world.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

As an IT leader, you’re already feeling the pressure to pivot to an AI-led approach across your organization. But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? Put your data to work If your teams have tackled the data unification challenge — bravo!

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Salesforce Marketing Cloud

OCTOBER 23, 2023

We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. What are the critical actions you can take to help guide AI transformation in your organization?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Webbiquity

MAY 30, 2023

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. We’d urge marketers to make sure they’re working towards a healthy, ongoing stream of revenue, not just closing sales today and tomorrow.”

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

Marketing AI 112

Marketing AI Planning Work Management Paid Search Agency 112

Contently

JANUARY 3, 2023

For example, using generative AI to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. One approach is through policies and regulations that govern the use of AI and integrate them into the legal and regulatory system. So how is AI being governed?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Martech

JANUARY 22, 2024

Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. banks and federal, state and local governments, have crated difficulties for Black people in getting mortgages since at least 1936. Dig deeper: By the numbers: Diversity and inclusion are good business In the U.S.

Marketing AI 108

Marketing AI Ethics Ideal Customer Profiles Profiling 108

Martech

NOVEMBER 13, 2023

In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like. A feedback loop is like a system that takes important information and data points and then organizes it in a way that makes it useful for your team or the tools you use. Innovation in the work performed.

Planning 101

Planning Work Management Act-On Organic Leads 101

Martech

JANUARY 30, 2024

As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. Business leaders must ensure organizations have a stronghold for the consumer data they are responsible for.

Privacy 100

Privacy Ad Building Work Management Marketing Management 100

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Even though AI is transformative, meeting customer expectations becomes a real challenge – especially when all the data you need is spread everywhere across your organization. Data strategy answers critical questions such as: Are you working with quality data (i.e. de-duped, error-free, and labeled appropriately)?

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Webbiquity

APRIL 14, 2022

The Dark Web is also known as the “Undernet” or “Invisible Internet” How Does the Dark Web Work? The Dark Web works by using a technology called Tor (The Onion Router). This allows them to expose corruption and wrongdoing without fear of reprisal from their employers or corrupt governments.

Spyware 136

Spyware Paid Search Agency Internet Marketing Advertising Agencies 136

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

But the success of AI depends on an effective data strategy, data governance, and security. From how we work and innovate to the products and services we create for our customers. A data culture is a work environment where everyone can understand and use data in their work. In business, virtually everyone.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change?

Work Management 119

Work Management Marketing Management User-Generated Content CMO 119

Top Rank Marketing

OCTOBER 19, 2023

“Digital governance nirvana” might be a dream for some, but the goal for content marketing should be clear: connect content across the user’s journey. In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge.

ROI 114

ROI B2B Work Management Guidelines 114

Salesforce Marketing Cloud

JANUARY 5, 2022

This is becoming increasingly true for the way public sector organizations worldwide connect with their communities. Public sector organizations are critical to the personal and professional lives of every member of our society. This all-digital, work-from-anywhere landscape will endure, continuing far beyond the pandemic.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

Martech

DECEMBER 27, 2022

Organizations that are misaligned and have disconnected internal operations will have difficulty providing seamlessly personalized experiences externally to their customers. To make it even more challenging, some organizations have all of the above. Two big pieces are a feedback loop and governance over the process.

ROI 132

ROI Process Personalization Lead Ranking 132

Biznology

APRIL 14, 2021

Whether you were on the wrong side of a trademark challenge, you were part of two or more organizations coming together, or you’re starting an organization from scratch, you’ll need to understand and manage brand implementation. If it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand. Episode Guest.

Brand Identity 104

Brand Identity Branding Advertising Agencies Consulting 104

Salesforce Marketing Cloud

DECEMBER 7, 2023

By applying The Five Elements Framework, organizations can confidently start their implementation journey. We’re sharing concrete examples of ways organizations can quickly integrate AI into their operations. When working on a new initiative, the purpose, method, and people involved should be defined.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Sprout Social

MARCH 19, 2024

Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. It also understands emojis.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Salesforce Marketing Cloud

MARCH 9, 2022

Across all industries, we recognize employees and stakeholders are demanding more flexibility in where they work. This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. has been government cybersecurity. FedRAMP is the U.S.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Salesforce Marketing Cloud

MARCH 21, 2022

This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. Notably, trust in government increases when digital experiences meet their expectations.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Seismic

JANUARY 30, 2024

At SHIFT 2023 , I had the opportunity to answer a pressing question for all forward-thinking organizations: how do we harness the power of Seismic to further mature our enablement functions ? There are several benefits to developing a prescriptive roadmap to govern the growth of your enablement program.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Marketing AI 93

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. How do you define social media governance? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Social Media 84

Social Media Media Peer-to-peer Transparency 84