Remove government
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Web analytics is badly broken 

Martech

The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people.

Analytics 122
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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. is now its own entity and governed independently from The Trade Desk. From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Right to opt-out of behavioral advertising.

Privacy 72
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Why we care about compliance in marketing

Martech

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. Meanwhile, the United States has gotten into the privacy act (so to speak).

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). Right to Opt-Out of Third-Party Sales.

Privacy 93
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Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022

Brightedge

The web’s wild, wild west days are far behind, and the gleaming city filled with skyscrapers, superhighways, and a civilized society governed by law and order that emerged from the wild is now maturing, taking search right along with it. Another major change impacting digital marketers is significant new privacy protections.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Opt in or opt out for processing of sensitive information. Accountability/Governance. Data Protection Assessments.

Act-On 98